This article intends to outline the challenges faced by a local IT company in his
battle to stay on the market on medium-term. There will be revealed the challenges the
company is facing and also the ways to adapt to the changing world of the internet sells and
e-commerce. There will be presented a short history of the founding and the evolution of the
company on the local IT market in Covasna county pointing out the relevant events which
have marked the life of the company during the years. There will be presented a short review
of the competition on the market and the marketing strategy and policies which the company
is using to be able to face the new challenges