This article wants to outline the challenges faced by a local basic food producer
in his battle to stay on the market. We will reveal the challenges he’s facing in his own
production lines and also the way he has to adapt to the changing world of the multinational
companies. We will present a short history of the founding and evolution of the company on
the Romanian pastry food market pointing out the relevant events which have marked the
company life during the years. We will also make a short review of the competition on the
market of the pastry food products and we will present the marketing strategy and policies
the company is using to be able to face the new challenges