Do Sensory Ad Appeals Influence Brand Attitude?

This article presents two studies that investigate whether or not sensory appeal preferences in advertisements affect brand attitude. Study 1 seeks to discover empirically whether self-referencing and positive affect mediate sensory appeals to influence consumers\u27 attitudes toward a brand, and whether such mediation effects differ across various ad formats. Study 2, a case approach, attempts to derive core sensory concepts through qualitative techniques as applied to an established specialty coffee brand. The results indicate that self-referencing and positive affect both have significant mediating effects between sensory appeal preferences and attitudes toward a coffee brand. Moreover, the finding that sensory preferences enhance ad effectiveness using particular delivery platforms sheds important insights on creative strategies for sensory ads. As a result of qualitative techniques that elicited metaphoric images regarding the specialty coffee brand, this research found that sight was the most influential sense. In the end, this paper discusses the implications concerning synaesthetic assumptions made and tested in this research as well as the broader applicability of the sensory approach to advertising effectiveness

Do Sensory Ad Appeals Influence Brand Attitude?

This article presents two studies that investigate whether or not sensory appeal preferences in advertisements affect brand attitude. Study 1 seeks to discover empirically whether self-referencing and positive affect mediate sensory appeals to influence consumers\u27 attitudes toward a brand, and whether such mediation effects differ across various ad formats. Study 2, a case approach, attempts to derive core sensory concepts through qualitative techniques as applied to an established specialty coffee brand. The results indicate that self-referencing and positive affect both have significant mediating effects between sensory appeal preferences and attitudes toward a coffee brand. Moreover, the finding that sensory preferences enhance ad effectiveness using particular delivery platforms sheds important insights on creative strategies for sensory ads. As a result of qualitative techniques that elicited metaphoric images regarding the specialty coffee brand, this research found that sight was the most influential sense. In the end, this paper discusses the implications concerning synaesthetic assumptions made and tested in this research as well as the broader applicability of the sensory approach to advertising effectiveness

Artistic Experiences in Music Performing and Teaching: A Flow Study with Teaching Artists

The purpose of this study was to explore the artistic experience of music teaching artists in two contexts, performing and teaching. This study explored musical artistry through flow dimensions as an operational tool and phenomenology as an analytical lens on the four coordinates of musical experiences: time, space, play, and feeling. Through these processes, I sought to gain new insights into the experiences of teaching artists in ways that have not been previously explored. Using a newly modified flow state scale, interviews, and focus group meetings as data collection, the artistic experiences of teaching artists were represented through nine flow dimensions. Individual flow portraits were crafted to present nuances, complexity, and anecdotes about teaching artists’ experiences. The study found flow characteristics and conditions meaningful in representing the individual experiences. Each teaching artist described a complex interaction of self, subject, and others through themes of self-discovery, self-dialogues, and self-actualization. Findings revealed multiple relationships between flow dimensions and diverse perceptions of the experience of flow. These findings help to paint a broader picture of artistry and define the artistic experience as it pertains to teaching and performing. Multiple factors and new investigative questions arising from the study are discussed as well. In essence, this study brings a new critical perspective on music education by illuminating the role of a teaching artist and sharing artistic experiences as a positive and transformative tool for learning

Ambient Positional Instability Among Illinois Teachers, AY 2007-2012: A Briefing

This briefing concerns two measures of Ambient Positional Instability (API) among teachers in the state of Illinois: cohort retention and churn. The teacher population includes full time public school teachers in the base year of AY2007-2008 and who were followed longitudinally through AY2011-2012. The state, district, and school level cohort retention for elementary, middle and high school teachers over the five years are provided here, as are the cohort retention rates in the five largest school districts in Illinois. Population churn rates, which include both leavers and newcomers to the Illinois system, are reported within the state over the years covered. A rationale for the work is that high instability and regional differences in the instability rates can have serious implications for designing school level interventions, especially for those designed to be implemented over the course of multiple years, and for controlled trials on such interventions. Challenges and techniques used to mitigate problems encountered using publicly available datasets are also discussed

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Flightless-I Controls Fat Storage in Drosophila

Triglyceride homeostasis is a key process of normal development and is essential for the maintenance of energy metabolism. Dysregulation of this process leads to metabolic disorders such as obesity and hyperlipidemia. Here, we report a novel function of the Drosophila flightless-I (fliI) gene in lipid metabolism. Drosophila fliI mutants were resistant to starvation and showed increased levels of triglycerides in the fat body and intestine, whereas fliI overexpression decreased triglyceride levels. These flies suffered from metabolic stress indicated by increased levels of trehalose in hemolymph and enhanced phosphorylation of eukaryotic initiation factor 2 alpha (eIF2??). Moreover, upregulation of triglycerides via a knockdown of fliI was reversed by a knockdown of desat1 in the fat body of flies. These results indicate that fliI suppresses the expression of desat1, thereby inhibiting the development of obesity; fliI may, thus, serve as a novel therapeutic target in obesity and metabolic diseases

Médiation et réception des œuvres nouveaux médias dans les institutions muséales d'art contemporain : étude de cas du CP-MNAM/CCI en rapport avec les cas du MACM, du WMAA et du ZKM

Cette thèse vise à comprendre comment les œuvres « nouveaux médias » interrogent le fonctionnement traditionnel du musée d'art et le processus d'appropriation par le visiteur. Afin d'analyser les particularités de la médiation et de la réception de ce type d'œuvres dans le contexte muséal, elle propose d'envisager l'ensemble du fonctionnement muséal comme une médiation au sens large. Les trois aspects propres aux œuvres nouveaux médias – le temps, l'espace et le récit – alimentent, tout au long de la thèse, les problématiques de leur médiation et de leur réception dans le cadre muséal. En effet, ce ne sont ni tout à fait des « œuvres » d'art dans le sens traditionnel, elles ne sont ni « nouvelles » au sens strict, ni des « médias » comme ceux du quotidien, ceci malgré l'association de ces trois mots débouchant sur une terminologie et une catégorie muséales. Chaque partie de la thèse est organisée sous la forme d'un palier processuel et traite un objet spécifique de recherche : le sens des médias et l'évolution de leur place dans l'histoire de l'art (1ère partie) ; les cas du Centre Pompidou, du Whitney Museum of American Art, du Musée d'art contemporain de Montréal et du ZKM (2ème et 3ème parties) ; enfin l'exposition « elles@centrepompidou » (4ème partie). L'analyse sémio-pragmatique des offres de médiation pour les œuvres nouveaux médias et l'étude du public par l'observation et l'entretien permettent de comprendre que le visiteur du musée est confronté à une superposition des horizons d'attente face aux œuvres nouveaux médias : ceux générés par le musée d'art, par les médias et par les technologies industrielles. Cela le conduit à déambuler, tel un « flâneur » dans un passage parisien, comme l'a décrit Walter Benjamin.\ud ______________________________________________________________________________ \ud MOTS-CLÉS DE L’AUTEUR : Nouveaux médias, Art vidéo, Net art, Art et média, Exposition, Musée, Médiation muséale, Réception de l'art, Expérience de visite, Horizons d'attente, Art contemporai

Improving bread quality using Deinococcus geothermalis glycogen branching enzyme

Glycogen branching enzyme(GBE) catalyzes transglycosylation reaction producing α-1,6-glucosidic linkages by cleaving an α-1,4-glucosidic linkage. Deinococcus geothermalis GBE (DgGBE) has the unique activity to form a large number of short oligosaccharide side chains(degree of polymerization 3~5) from the reaction with amylose. To observe the influence of DgGBE on bread quaility, we added 100 unit of the enzyme per kg of the flour at the step of mixing dough. During the fermentation, DgGBE treated dough showed 50~100% larger volume than control. After baking, the total volume and the specific volume of DgGBE treated loaf showed about 10% larger than those of control. The baked breads were sliced to 2cm of depth and stored in 25 degrees celcius, and then the texture was evaluated by texture analyzer during storage time. Hardness and Chewiness of DgGBE treadted bread increased slowly to compared with those of the control. DgGBE treated bread showed a significant effect on antistaling. 1. Shupeng Wua, Yu Liu , Qiaojuan Yan , Zhengqiang Jiang (2014) Gene cloning, functional expression and characterisation of a novel glycogen branching enzyme from Rhizomucor miehei and its application in wheat breadmaking. Food Chemistry 159 (2014) 85-94 2. José Manuel Amigo , Arantxa del Olmo Alvarez , Merete Møller Engelsen , Henrik Lundkvist , Søren Balling Engelsen (2016) Staling of white bread crumb and effect of maltogenic α-amylases. Part 1 : Spatial distribution and kinetic modeling of hardness and resilience. Food Chemistry 208 (2016) 318-32