The importance of innovation adoption and generation in linking entrepreneurial orientation with product innovation and farm revenues

The growth of modern agrifood markets, especially in Indonesia, has stimulated entrepreneurially oriented farmers to seize business opportunities through innovation. This paper aims to investigate in a dynamic agrifood market if entrepreneurial orientation enhances innovation adoption and generation and if both of these actions enhance product innovation and, eventually, farm revenues of vegetable farmers in West Java, Indonesia. The findings demonstrate that entrepreneurial orientation enhances innovation adoption and generation, which in turn enhance product innovation. Finally, product innovation enhances farm revenues. The findings contribute to a better understanding of the role of innovation in facilitating entrepreneurially oriented farmers to perform better when facing a dynamic market. Entrepreneurial orientation enables farmers to innovate by taking risks to anticipate future demand, through either adoption of available innovations or generation of their own innovations, and both options result in new or improved products and eventually enhanced farm revenues

The impact of entrepreneurial orientation on innovation adoption and innovation generation, and ultimately performance of vegetable farmers in West Java, Indonesia

In emerging high value markets, farmers are challenged by growth options. They can benefit from the growth options depending on their entrepreneurial orientation and how they engage in product quality improvement through adopting and generating innovations. Our study investigates the combined effects of entrepreneurial orientation and innovation adoption and generation on farm performance. Using Structural Equation Modeling we tested the relationships among 282 vegetable farmers in West Java, Indonesia. The findings show that entrepreneurial orientation positively affects innovation inputs, innovation adoption and innovation generation, and innovation adoption has a positive effect on performance. We conclude with recommendations for farmers and policy makers to emphasize innovation adoption to promote farm performance

Analisis Ekuitas Berbagai Merek Minyak Goreng

The purpose of this study was to analyzethe factors influencing brand equity of branded cooking oil. The data werecollected from 149 households living in Bogor.Cochran test, importance and performance analysis, Markov chain, anddiscriminant were used to analyze the data. The result of this study showedthat Sania position is in brand recall category. The Brand association of Saniawere yellow shine color and good packaging. Branded cooking oil users tend tobe unloyal that showed from high percentage of possibility rate of transition. Theresult suggested that Sari Agrotama Persada as Sania marketing and distributioncompany to strengthen Sania's differentiation on non preservative attribute andits brand image as healty cooking oil, and to keep its availability in alloutlets