Diferenciando um produto no PDV usando técnicas de merchandising

From an analysis of secondary data, a scenario of high competitiveness in the retail segment of furniture and household appliances was identified. As a consequence, there were constant price fights, a practice that is not seen positively by market players, due to the impacts on the product margins, interfering with the liquidity of the business. The present study aims to discuss possibilities of making this segment more profitable, through the application of techniques of visual merchandising and management of price expectation. To this end, he praised the exploration of the science of consumer behavior, in order to identify opportunities in human subjectivity. The consequences of commoditization and high competitiveness in the segment studied were presented, as well as the respective opportunities. These have been observed through good communication regarding products and promotions. The form found, through research, was to ascertain the possible contributions of psychology and psychodynamics of colors and their implications in the emotional and reactional processes of individuals. In the same way, the effects and the appropriate way of applying the psychological prices were analyzed, which are the conditions and requirements. In addition, it was investigated the contributions of science of neurolinguistic programming, through its anchoring tool, where in parallel the level of adherence of the target public of the research to several types of mental triggers was observed, among them the triggers of scarcity, urgency , social proof, why is it new.A partir de uma análise de dados secundários, foi identificado um cenário de alta competividade no segmento varejista de móveis e eletrodomésticos. Como consequência disso, foram observadas constantes brigas de preço, prática que não é enxergada positivamente pelos players do mercado, devidos aos impactos nas margens dos produtos, interferindo na liquidez do negócio. O presente estudo tem como objetivo discutir possibilidades de tornar este segmento mais rentável, por meio da aplicação de técnicas de visual merchandising e gerenciamento da expectativa de preço. Para isso, prezou pela exploração da ciência do comportamento do consumidor, no intuito de identificar oportunidades na subjetividade humana. Foram apresentadas as consequências da comoditização e alta competitividade no segmento estudado, assim como as respectivas oportunidades. Estas que foram observadas por meio de uma boa comunicação a respeito dos produtos e promoções. A forma encontrada, via pesquisa, foi averiguar as possíveis contribuições da psicologia e psicodinâmica das cores e suas implicações nos processos emocionais e reacionais dos indivíduos. Da mesma maneira, foram analisados os efeitos e a forma adequada de se aplicar os preços psicológicos, quais são os condicionantes e requisitos. Ademais, foi investigado quais são as contribuições ciência da programação neurolinguística, por meio da sua ferramenta de ancoragem, onde em paralelo foi observado o nível de aderência do público alvo da pesquisa a diversos tipos de gatilhos mentais, entre eles os gatilhos de escassez, urgência, prova social, por que e novidade

Alterations in the Colonic Microbiota of Pigs Associated with Feeding Distillers Dried Grains with Solubles

In an effort to reduce feed costs, many pork producers have increased their use of coproducts of biofuel production in commercial pig diets, including increased feeding of distiller’s dried grains with solubles (DDGS). The inclusion of DDGS increases the insoluble fiber content in the ration, which has the potential to impact the colonic microbiota considerably as the large intestine contains a dynamic microenvironment with tremendous interplay between microorganisms. Any alteration to the physical or chemical properties of the colonic contents has the potential to impact the resident bacterial population and potentially favor or inhibit the establishment of pathogenic species. In the present study, colonic contents collected at necropsy from pigs fed either 30% or no DDGS were analyzed to examine the relative abundance of bacterial taxa associated with feeding this ingredient. No difference in alpha diversity (richness) was detected between diet groups. However, the beta diversity was significantly different between groups with feeding of DDGS being associated with a decreased Firmicutes:Bacteriodetes ratio (P = .004) and a significantly lower abundance of Lactobacillus spp. (P = .016). Predictive functional profiling of the microbiota revealed more predicted genes associated with carbohydrate metabolism, protein digestion, and degradation of glycans in the microbiota of pigs fed DDGS. Taken together, these findings confirm that alterations in dietary insoluble fiber significantly alter the colonic microbial profile of pigs and suggest the resultant microbiome may predispose to the development of colitis

Use of equine-origin antitoxins in piglets prior to exposure to mitigate the effects of Clostridium difficile infection – a pilot study

Administration to newborn pigs of an oral or intraperitoneal dose of equine-origin Clostridium difficile antitoxin 4 hours before orogastric inoculation with a swine-origin C difficile field isolate resulted in lower histopathology scores 72 hours post challenge than in pigs receiving no antitoxin (P \u3c .05)

Pathogenicity and pathogenesis of a United States porcine deltacoronavirus cell culture isolate in 5-day-old neonatal piglets

AbstractPorcine deltacoronavirus (PDCoV) was first identified in Hong Kong in 2009–2010 and reported in United States swine for the first time in February 2014. However, diagnostic tools other than polymerase chain reaction for PDCoV detection were lacking and Koch׳s postulates had not been fulfilled to confirm the pathogenic potential of PDCoV. In the present study, PDCoV peptide-specific rabbit antisera were developed and used in immunofluorescence and immunohistochemistry assays to assist PDCoV diagnostics. The pathogenicity and pathogenesis of PDCoV was investigated following orogastric inoculation of 5-day-old piglets with a plaque-purified PDCoV cell culture isolate (3×104 TCID50 per pig). The PDCoV-inoculated piglets developed mild to moderate diarrhea, shed increasing amount of virus in rectal swabs from 2 to 7 days post inoculation, and developed macroscopic and microscopic lesions in small intestines with viral antigen confirmed by immunohistochemistry staining. This study experimentally confirmed PDCoV pathogenicity and characterized PDCoV pathogenesis in neonatal piglets

Prime Focus Spectrograph - Subaru's future -

The Prime Focus Spectrograph (PFS) of the Subaru Measurement of Images and Redshifts (SuMIRe) project has been endorsed by Japanese community as one of the main future instruments of the Subaru 8.2-meter telescope at Mauna Kea, Hawaii. This optical/near-infrared multi-fiber spectrograph targets cosmology with galaxy surveys, Galactic archaeology, and studies of galaxy/AGN evolution. Taking advantage of Subaru's wide field of view, which is further extended with the recently completed Wide Field Corrector, PFS will enable us to carry out multi-fiber spectroscopy of 2400 targets within 1.3 degree diameter. A microlens is attached at each fiber entrance for F-ratio transformation into a larger one so that difficulties of spectrograph design are eased. Fibers are accurately placed onto target positions by positioners, each of which consists of two stages of piezo-electric rotary motors, through iterations by using back-illuminated fiber position measurements with a wide-field metrology camera. Fibers then carry light to a set of four identical fast-Schmidt spectrographs with three color arms each: the wavelength ranges from 0.38 {\mu}m to 1.3 {\mu}m will be simultaneously observed with an average resolving power of 3000. Before and during the era of extremely large telescopes, PFS will provide the unique capability of obtaining spectra of 2400 cosmological/astrophysical targets simultaneously with an 8-10 meter class telescope. The PFS collaboration, led by IPMU, consists of USP/LNA in Brazil, Caltech/JPL, Princeton, & JHU in USA, LAM in France, ASIAA in Taiwan, and NAOJ/Subaru.Comment: 13 pages, 11 figures, submitted to "Ground-based and Airborne Instrumentation for Astronomy IV, Ian S. McLean, Suzanne K. Ramsay, Hideki Takami, Editors, Proc. SPIE 8446 (2012)