Advertising Ethics: A Field Study On Turkish Consumers

This study examines whether use of deception in ads, cultural stereotyping, sexual stereotyping, and emotional exploitation factors have an influence on the Turkish consumers. Specifically, the aim is to discover whether each of these four factors have any impact on the consumers’ recall of the ad and subsequent purchasing decisions. The results of this study should help foreign and domestic advertising agencies and their clients, already existing in or planning to enter the Turkish market, in understanding the Turkish consumers better

Testing strategies for k-out-of-n systems precedence constraints

This thesis investigates diagnosis strategies for k-out-of-n systems under the general type precedence constraints. Given the testing costs and the prior working probabilities, the problem is to devise strategies that minimizes the total expected cost of finding the correct state of the system. The true state of the system is determined by sequential inspection of these n components. We try to find good strategies for the problem under general type precedence constraints by adapting an optimal algorithm that works when there are no precedence constraints. We refer to this algorithm Intersection-Precedence and represent the strategy that we obtain efficiently by a Block-Walking Diagram structure. Since no computational results are reported in the literature for this particular problem, in order to benchmark the performance of the Intersection-Precedence algorithm, we develop Tabu Search and Simulated Annealing algorithms that find permutation strategies.We conduct an extensive computational study to compare the results obtained by the alternative algorithms and we observe that Intersection- Precedence algorithm, in general, outperforms the other algorithms

Consumers Purchase Intentions For Foreign Products: An Empirical Research Study In Istanbul, Turkey

Consumers in developing countries seem to possess an increasing demand for the purchase of foreign products. Turkey is a magnet for multinational corporations that view the country as a must-win market. It has become important to determine the underlying intentions that drive the purchase decisions for foreign products in the Turkish market. The purpose of this study is to contribute to the literature by examining the purchase intentions of urban, Turkish consumers for foreign products in three specific categories (apparel, chocolate and personal care products). These categories were selected by taking their applicability to urban consumers into consideration. A field study was carried out at three major shopping malls in Istanbul, with the participation of 600 urban, Turkish consumers. Surveys, consisting of 3 parts and a total of 50 questions, have been used to gather data. In the first part, the subjects were asked about the factors that affect their purchasing motives. The top five factors were reported as perceived brand prestige, quality, value, purchase intention, and influence of others. In the second part, questions were asked regarding the subject’s reactions about foreign brands according to the determined categories.  Finally in the third part, the participants were asked about their demographics and other personal factors. The empirical evidence provides insights into the significance of impact of product category, perceived brand prestige, perceived brand quality and influence of others. The results of the multi-linear regression analysis are reported along with significant implications for marketing managers

Line × Tester Analysis of Stomatal Conductance, Chlorophyll Content, Photosynthetic Efficiency, and Transpiration Rate Traits in Maize

This study evaluated seven inbred lines of maize (Zea mays L.), three testers and 21 hybrids produced by line ×tester mating design. Stomatal conductance, chlorophyll content, photosynthetic efficiency, and transpirationrate traits of parents and progenies were observed. The study was conducted in Konya, in the mid-Anatolianregion of Turkey. The mean values of the stomatal conductance, chlorophyll content, photosynthetic efficiency,and transpiration rate measurements were evaluated using Duncan’s multiple range test for grouping parent andoffspring groups. The variance for general combining ability, the variance for specific combining ability, the relativevariance, additive variance, dominance variance, √D / A, narrow-sense heritability and broad-sense heritabilityparameters of the population, along with the heterosis rates of the progenies, were calculated for each trait.The parental general combining abilities and specific combining abilities of the progenies were determined. Weobserved parents with significant and positive general combining abilities [3.4 (stomatal conductance, transpirationrate); 14.20 (photosynthetic efficiency, transpiration rate)] and their progenies with significant and positivespecific combining abilities [3.4 × FRMo 17 (stomatal conductance, transpiration rate); 3.4 × ADK 451 (transpirationrate); 14.20 × FRMo 17 (transpiration rate)]. Results of the study showed the possibility of using physiologicalproperties as selection criteria

The Effect Of Brand Associations: A Field Study On Turkish Consumers

Over the last decades, companies have significantly increased their investments in the creation and development of brands. The brand creates value for both the consumers and the company. Consumers brand associations are a key element in brand management. Managers are interested in both the intensity and the strength of brand associations. This paper studies whether different types of brand associations have an impact on the purchasing decisions of consumers. This study was carried out at six of the biggest shopping malls in Ankara, Turkey with the participation of 601 consumers between the ages of 15-35

The Family Purchasing Decision: A Field Study On Monthly Grocery Expenses Of Turkish Families In Ankara, Turkey

It is crucial for companies to find out relevant information about the purchasing agents within families since they play a great role in the shaping of marketing, sales and promotion strategies of a company. This article consists of two parts. In the theoretical part, information about consumer buying behavior and purchasing decisions of families, turkish in particular, is presented. In the applications part of the study, surveys are conducted to married couples living in 10 different districts in Ankara, Turkey to determine the purchasing agents for the monthly grocery expenses of these families. This article will provide turkish and foreign companies the opportunity to understand their target markets better and carry out specific market research and promotional activities aimed at them. In addition, these companies will be in a better position to predict how their consumers will respond to marketing strategies

Brand Loyalty In The Cosmetics Industry: A Field Study On Turkish Womens Brand Loyalty Among Cosmetics Products

Cosmetics industry has a share of 135 billion dollars in the global market. The biggest multinational cosmetics companies in the world such as Avon, Procter and Gamble, Estee Lauder, Nivea, L’oreal are very much interested in the Turkish market. Turkey is a developing country in terms of cosmetics consumption and has a great potential with a population of 70 million. This study aims to determine whether turkish women have brand loyalty among skin-care products in the cosmetics sector. It is our hope that the results of this study will help foreign and domestic cosmetics companies, already existing in or planning to enter the Turkish market, in shaping their marketing strategies

Comperative Analysis of Problem Posing Ability Between the Anatolian High School Students and the Public High School Students Located in Bagcilar District of Istanbul

AbstractThe purpose of this case study was to investigate the problem posing abilities of the “Anatolian High School” students and the “Public High School” students who had been studying in the Bagcilar district of the city of Istanbul.The methodology employed in the study was qualitative in nature. Document analysis method was applied. The participants, who had been successful for an exam carried out by a private course located in the district of Bagcilar of Istanbul, were including four “Anatolian High School” 11 th grade students and the other four “Public High School” 11 th grade students. In the research, students were provided with five different types of worksheets for problem posing Types of worksheets were including story editing, information translating, problem posing according to the previously defined equation, figure and result or conclusion. As a result of the study, two “Public High School” students could not accomplish the study concerning the problem posing according to the previously defined equation. On the other hand, the “Anatolian High School” students were much more successful than the “Public High School” students

Clinical symptoms and diagnostic tools that are related to infertility and hydrosalpinx formation in women with advanced stage endometriosis complicated by endometrioma

Objectives: The study included patients suffering from stage III-IV endometriosis complicated by an endometrioma (OMA). We investigated the association between age, presence of dysmenorrhea/dyspareunia, preoperative CA 125 level, size of OMA on ultrasonographic exam and infertility, as well as the risk of intraoperative detection of hydrosalpinx that was not suspected on pre-operative assessment. Materials and Methods: The study included patients with stage III-IV endometriosis complicated by OMA who underwent a laparoscopic or open surgery due to pre-diagnosis of infertility or adnexal mass. Results: Dysmenorrhea had statistically significant association with infertility (p=0.031). There was no statistically significant relation between age, dyspareunia, preoperative CA 125 level, size of OMA on ultrasonographic exam and infertility (p=0. 203, p=0.561, p=0.561 and p=0.668, respectively). No statistically significant relation was found between age, CA 125 level, dysmenorrhea, dyspareunia and detection of an unilateral/bilateral hydrosalpinx, that was not suspected on pre-operative assessment (p=0.179, p=0.295, p=0.895, p=0.424, respectively). There was an association between OMA size (p=0.023) and detection of unilateral/bilateral hydrosalpinx. Conclusions: Patients who desire to have children but suffer from severe dysmenorrhea must be preoperatively informed about the possibility of having stage III-IV endometriosis. Infertile patients who are about to undergo an operation, especially due to a large OMA, may turn out to have hydrosalpinx. These patients should be informed preoperatively about the possibility of having salpingectomy or the proximal tubal surgery for improving fertility

Mean Platelet Volume, Neutrophil-Lymphocyte Ratio and Platelet-Lymphocyte Ratio in Severe Preeclampsia

Objectives: The aim of the study was to compare the changes in the values of leukocytes, neutrophils, lymphocytes, mean platelet volume (MPV), and systemic inflammatory response (SIR) markers (neutrophil-lymphocyte ratio/platelet-lymphocyte ratio) in patients with severe preeclampsia (PE) of healthy pregnant and non-pregnant women. Material and methods: Hematological parameters including MPV, and SIR markers [neutrophil-lymphocyte ratio (NLR), platelet-lymphocyte ratio (PLR)] were compered between the between three groups comprising of women with severe PE, healthy pregnant women and healthy non-pregnant women. Results: MPV and PLR did not show statistically significant differences between the three groups (p=0.081, p=0.098). NLR showed a statistically significant difference between the three groups (p=0.000). NLR values of patients with severe PE were statistically significantly higher than healthy non-pregnant women (p=0.000). No statistically significant difference was found between patients with severe PE and healthy pregnant women (p=0.721). The cut-off value of the leukocyte number for severe PE was 7.6 x 103/ml, with 76.7% sensitivity and 60.6% specificity. The cut-off value of neutrophil number was 6.4 x 103/ml for the group with severe PE, with 76.7% sensitivity and 69% specificity. Conclusions: Our results showed that MPV level did not differ among patients with severe PE, healthy pregnant women and non-pregnant women. NLR cannot be used to identify patients with severe PE. PLR measured before termination of pregnancy is not an effective marker for severe PE, either