16 research outputs found

    Evaluating Mediated Perception of Narrative Health Messages: The Perception of Narrative Performance Scale

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    Narrative media health messages have proven effective in preventing adolescents’ substance use but as yet few measures exist to assess perceptions of them. Without such a measure it is difficult to evaluate the role these messages play in health promotion or to differentiate them from other message forms. In response to this need, a study was conducted to evaluate the Perception of Narrative Performance Scale that assesses perceptions of narrative health messages. A sample of 1185 fifth graders in public schools at Phoenix, Arizona completed a questionnaire rating of two videos presenting narrative substance use prevention messages. Confirmatory factor analyses were computed to identify the factor structure of the scale. Consistent with prior studies, results suggest a 3 factor structure for the Perception of Narrative Performance Scale: interest, realism, and identification (with characters). In addition, a path analysis was performed to test the predictive power of the scale. The analysis shows that the scale proves useful in predicting intent to use substances. Finally, practical implications and limitations are discussed

    Evaluating Mediated Perception of Narrative Health Messages: The Perception of Narrative Performance Scale

    Get PDF
    Narrative media health messages have proven effective in preventing adolescents’ substance use but as yet few measures exist to assess perceptions of them. Without such a measure it is difficult to evaluate the role these messages play in health promotion or to differentiate them from other message forms. In response to this need, a study was conducted to evaluate the Perception of Narrative Performance Scale that assesses perceptions of narrative health messages. A sample of 1185 fifth graders in public schools at Phoenix, Arizona completed a questionnaire rating of two videos presenting narrative substance use prevention messages. Confirmatory factor analyses were computed to identify the factor structure of the scale. Consistent with prior studies, results suggest a 3 factor structure for the Perception of Narrative Performance Scale: interest, realism, and identification (with characters). In addition, a path analysis was performed to test the predictive power of the scale. The analysis shows that the scale proves useful in predicting intent to use substances. Finally, practical implications and limitations are discussed

    A Theory-Grounded Measure of Adolescents\u27 Response to Media Literacy Interventions

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    Media literacy interventions offer relatively new and promising avenues for the prevention of risky health behaviors among children and adolescents, but current literature remains largely equivocal about their efficacy. We propose that (a) much of this ambiguity stems from the lack of conceptual clarity in the literature regarding the cognitive process through which media literacy interventions influence their target audience, and (b) that the ability to track this cognitive process by means of valid and reliable measures is necessary to evaluating the effects of media literacy programs on their audience. Accordingly, the primary objective of this study was to develop and test theoretically-grounded measures of audiences’ degree of engagement with the content of media literacy programs based on the recognition that engagement (and not participation per se) can better explain and predict individual variations in the effects of these programs. We tested the validity and reliability of this measure with two different samples of 10th grade high school students (Study I N = 294; Study II N = 171) who participated in a pilot and actual test of a brief media literacy curriculum. Responses to an inventory of items measuring evaluation of the media literacy program underwent an exploratory factor analysis for Study I. Four message evaluation factors (involvement, perceived novelty, critical thinking, personal reflection) emerged and were confirmed through CFA (Study II), demonstrating acceptable reliability as scales as well as item-level convergent validity and convergent and discriminant validity with other measures. We discuss the implications of including process of effect measures in the design and evaluation of media literacy interventions

    Evaluating mediated perception of narrative health messages: The perception of narrative performance scale

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    Narrative media health messages have proven effective in preventing adolescents\u27 substance use but as yet few measures exist to assess perceptions of them. Without such a measure it is difficult to evaluate the role these messages play in health promotion or to differentiate them from other message forms. In response to this need, a study was conducted to evaluate the Perception of Narrative Performance Scale that assesses perceptions of narrative health messages. A sample of 1185 fifth graders in public schools at Phoenix, Arizona completed a questionnaire rating of two videos presenting narrative substance use prevention messages. Confirmatory factor analyses were computed to identify the factor structure of the scale. Consistent with prior studies, results suggest a 3 factor structure for the Perception of Narrative Performance Scale: interest, realism, and identification (with characters). In addition, a path analysis was performed to test the predictive power of the scale. The analysis shows that the scale proves useful in predicting intent to use substances. Finally, practical implications and limitations are discussed

    Sâncraiu de Mureș (Marosszentkirály): Medieval Settlement Network, Pauline Monastery and Its Environment on the Middle Course of the Mureş River

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    The study aims to contribute to the medieval environmental history of the eastern periphery of the Transylvanian Plain (Câmpia Transilvaniei/Mezőség). With the help of archaeological and historical data and the multi-aspect analysis of undisturbed core sequences, the economic life of the Pauline Monastery founded in the 14th century near Sâncraiu de Mureş (Marosszentkirály) and the surrounding villages was investigated. The multidisciplinary research focuses on the paleochannels of the Mureş and the artificial watercourses (ditches) that branch off the river, and the mills built on them. The work also provides new data on the general environmental changes in the middle course of the Mureş river during the Middle Ages and the early modern period, which are largely due to the very intense human activity here
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