Pengaruh Electronic Word of Mouth Terhadap Pengetahuan Konsumenserta Dampaknya Pada Keputusan Pembelian (Survei Pada Followers Account Twitter @Wrpdiet)

The aims of this research is to investigate and explain the effect of electronic word of mouth on consumer knowledge; the influence of electronic word of mouth on purchase decisions; the influence of consumer knowledge on purchase decisions. The research method was conducted by explanatory research with quantitative approach. The participants of this research are the followers of the @WRPdiet Twitter account who are ever consume WRP product. The total sample is 116 respondents. The sampling technique was employed simple random sampling and questionare was used for collecting data. Analysis of the data in this research was using descriptive analysis and path analysis.Results showed that electronic word of mouth has direct influence on consumer knowledge, electronic word of mouth has direct influence on purchase decisions, onsumer knowledge has direct influence on purchase decisions