7 research outputs found

    Analisis Faktor Yang Mempengaruhi Volume Ekspor Ikan Tuna Indonesia ke Jepang Periode 2015-2021

    Get PDF
    Penelitian ini bertujuan untuk mengetahui faktor-faktor yang mempengaruhi volume ekspor ikan tuna Indonesia ke Jepang . Penelitian ini menggunakan jenis penelitian deskriptif dengan pendekatan kuantitatif. Penelitian ini menggunakan data sekunder dengan data runtun waktu. Hasil penelitian ini menunjukkan bahwa faktor yang mempengaruhi volume ekspor ikan tuna Indonesia ke Jepang yaitu Harga dan Nilai Tukar. Dengan hasil penelitian, Harga (X1) tidak terdapat pengaruh signifikan terhadap volume ekspor (Y) dengan memberikan kontribusi sebesar 30,1621%, Nilai Tukar (X2) terdapat pengaruh signifikan terhadap volume ekspor (Y) dengan memberikan kontribusi sebesar 60,4564%  dan Harga (X1) dan Nilai Tukar (X2) secara simultan atau bersama-sama mempunyai pengaruh terhadap Volume Ekspor (Y) dengan memberikan kontribusi sebesar 78.4664%

    PENGARUH EXPERIENTIAL MARKETING DAN VARIASI PRODUK TERHADAPMINAT BELI ULANG PADA OUTLET STREET BOBA CABANG RAWAMANGUN

    Get PDF
    The purpose of this study was to determine the effect of experiential marketing and product variations on repurchase interest at the Street Boba outlet of Rawamangun branch. This study used a quantitative approach with data collection techniques in the form of questionnaire distribution. The research sample consisted of 120 respondents who were selected using the nonprobability sampling method. The data collected were analyzed using multiple linear regression analysis with the help of statistical applications IBM SPSS 25. The results showed that experiential marketing and product variations simultaneously have a significant effect on consumer repurchase interest. The value of R square indicates that the experiential marketing and product variation variables have a 72% influence on the consumer repurchase interest variable, with the remaining 28% being the influence of other variables outside this study

    Pengaruh Harga dan Promosi Terhadap Peningkatan Penjualan (Studi Kasus Bebek Kaleyo Cabang Sunter Jakarta Utara Pada Masa PandemiCovid-19)

    Get PDF
    This research was conducted to determine the effect of price and promotion on increasing sales at the Bebek Kaleyo Restaurant North Jakarta Sunter Branch. The independent variabel used in this study are price (X1) and Promotion (X2), while the dependent variabel is a Sales Increase (Y). This type of research is descriptive quantitative. The Population in this study were Customers of the Bebek Kaleyo Restaurant, The North Jakarta Sunter Branch. And a sample of 130 respondents. Data was collected by distributing questionnaires. The results of this research is that price has an effect on sales increase of 56,3% and the remaining 43,7% is influenced by other variables. Promotion has an effecton Sales Increase of 69% and the remaining 31% is influenced by other variables. Price and Promotion together effect the increase in sales by 74,7% and the remaining 25,3 is influenced by othe

    PENGARUH FANATISME DAN PERILAKU KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN MERCHANDISE KPOP (STUDI KASUS PADA KOMUNITAS PENGGEMAR GRUP KPOP SVT DI DKI JAKARTA)

    Get PDF
    This study aims to determine the effect of fanaticism and consumer behavior on purchase decisions for KPop merchandise (a case study on the fan community of K-Pop group SVT in DKI Jakarta). The research method used was a quantitative method. The population in this study was the SVT fan community. Sampling was done using non-probability sampling with purposive sampling method. The research sample consisted of 318 respondents who had bought K-Pop merchandise. The data analysis technique used was multiple linear regression analysis with the help of IBM Statistics 28 software. The results showed that Fanaticism has an influence of 25.4% on the Purchase Decision for K-Pop merchandise. Consumer Behavior has an influence of 25.2% on Purchase Decisions for K-Pop merchandise. Fanaticism and Consumer Behavior have a significant effect on Purchase Decisions for K-Pop merchandise. Simultaneously, Fanaticism and Consumer Behavior affect the variable of Purchase Decisions for K-Pop merchandise by 0.347 or 34.7%, with the remaining 65.3%explained by other variables not included in this study

    ANALISIS STRATEGII PEMASARANI DI PT. ACEI HARDWAREI CABANGI DEPOK

    Get PDF
    This research aims at determining the role of SWOT analysis in facing market competition during the Covid-19 Pandemic. The problem in this research is “How does SWOT analysis play a role in facing market competition during the Covid-19 Pandemic at PT. ACE Hardware Depok Branch.” The research methods used are descriptive analysis research method, SWOT Matrix, External Factor Evaluation-EFE Matrix, and Internal Factor Evaluation-IFE Matrix. The results of the research show that the competitive strategy currently implemented by PT. ACE Hardware Depok Branch does not only provide quality products at affordable prices but also considers maximum delivery services, makes maximum use of product sales through social media, and maintains the company's image in public so as to increase customer loyalty. The weighted value of Internal Factor Evaluation Matrix (IFE Matrix) is 2.85 which indicates that the position of PT. ACE Hardware Depok Branch has a very strong internal position. Meanwhile, the weighted value of the External Factor Evaluation Matrix (EFE Matrix) is 3.02 which indicates that PT. ACE Hardware Depok Branch, in facing the dynamics of the external environment the company's position, is relatively strong

    Robust estimation of bacterial cell count from optical density

    Get PDF
    Optical density (OD) is widely used to estimate the density of cells in liquid culture, but cannot be compared between instruments without a standardized calibration protocol and is challenging to relate to actual cell count. We address this with an interlaboratory study comparing three simple, low-cost, and highly accessible OD calibration protocols across 244 laboratories, applied to eight strains of constitutive GFP-expressing E. coli. Based on our results, we recommend calibrating OD to estimated cell count using serial dilution of silica microspheres, which produces highly precise calibration (95.5% of residuals <1.2-fold), is easily assessed for quality control, also assesses instrument effective linear range, and can be combined with fluorescence calibration to obtain units of Molecules of Equivalent Fluorescein (MEFL) per cell, allowing direct comparison and data fusion with flow cytometry measurements: in our study, fluorescence per cell measurements showed only a 1.07-fold mean difference between plate reader and flow cytometry data
    corecore