Development of мusical thinking in youngerstudents in the process of learningin children's art schools

Introduction. The article highlights the problem of development of musical thinking, conditioned by the needs of practice and priority directions of the state education policy.В статье освещается проблема развития музыкального мышления, обусловленная потребностями практики и приоритетными направлениями государственной образовательной по-литики

Techniques of synergistic effect formation in marketing communications on the aesthetic medicine market

The article analyses the experience of the Russian distribution company of the market of aesthetic medicine in implementing the communication strategy of a new educational product in a turbulent marketing environment. The paper formulates the principles of establishing profitable communication with core audiences, substantiates the choice of marketing communications instruments, as well as the techniques for their combination and the development of advertising material used for achieving synergistic effect from marketing and advertising activities. The authors notice a high value of Integrated marketing communications in the projects of launching new products to the market. The results of the study can be used by marketing specialists to form an effective communication system in small and medium-sized businesses that provides a commercial enterprise with a highly profitable result from advertising campaigns with limited deadlines and budgets

Cancel Culture in Constructing National Identity of the Caspian Macro-region Countries (on the Example of Textbooks in Kazakhstan and Turkmenistan)

The process of the formation of independent states on the territories of post-Soviet republics raised the problem of the construction of their national identities. This process was propelled by the rejection of Soviet identity and the cultural legacy of the Soviet era. This rejection necessitated a reinterpretation of the historical past of the nations and a revision of the pantheon of national heroes. To achieve this goal, the mechanism of cancel culture was used, which aimed at rejecting the values of a certain culture and constructing a new worldview. In this research, we are interested in the Caspian macro-region, which is an object of interest both geopolitically and economically not only for the five international actors (Russia, Turkmenistan, Kazakhstan, Iran, Azerbaijan) having access to the water area but also for more distant states (China, Turkey, the USA, and leading European countries) fighting for influence in the Caspian basin. In the Caspian region there is heightened tension, manifested in ethnic conflicts (Armenian-Azerbaijani, Kazakhstan, Iran, etc.), therefore the study of the process of national identity construction in each subject individually and in the whole region is not only a matter of scientific interest but also a strategic task to ensure both Caspian and Russian security. The main purpose of the article is to analyze the mechanisms of constructing a new national identity of the Caspian countries through the cancel culture, reconsidering their experience and historical development. This process can be seen most clearly in the example of changes in the educational systems of the Caspian region countries. To conduct a comparative analysis, we took history and local history textbooks from secondary schools and institutions of higher education in the republics of Kazakhstan and Turkmenistan. This research was limited to the study of textbooks published in the Russian language. The selection was made by random sampling. A series of research projects on the construction of national identity in the post-Soviet space through the mechanism of cancel culture starts with this article presenting the results of the study of two countries in the Caspian Sea region — Kazakhstan and Turkmenistan

Implementation of a poliartictic approach in the content of variable disciplines of the master's program “Art education”

The article highlights the issues of implementing of poliartistic approach in professional art and pedagogical education.В статье освещаются вопросы внедрения полихудожественного подхода в профессиональном художественно-педагогическом образовании

An effect of anti-stress feed additives on broiler productivity and meat quality

The paper presents the study on an impact of feed additives Peak anti-stress and SPAO (SPAO-complex) with different lithium content on meat productivity and meat quality of broiler chickens. The feed additives exert a pronounced metabolic effect, have adaptogen properties and allow forming a mechanism that facilitates compensation of the expenditure of the body, which significantly increases upon stress development. It was established that the average daily gain of the broiler chickens increased by 1.8% and 4.3% on the background of using SPAO-complex and Peak anti-stress, respectively, compared to the broiler chickens that did not receive the feed additives in the daily diet. It was shown that addition of feed additives with lithium into a diet led to an improvement of the indices of broiler meat productivity and meat quality: a level of yield of the carcasses of the 1st category increased up to 56.2–79.1%, high organoleptic indices of meat were ensured, the protein content in white and red chicken meat increased and functional-technological properties of minced meat improved. The use of feed additives ensured profitability of industrial poultry production; the highest indices of profitability were established upon introduction of the feed additive Peak anti-stress into a diet — up to 8.67 rubles per each ruble of expenses. The obtained results of the study should be taken into consideration in the technological processes when raising broiler chickens

Reproductive ability of black currant cultivars after pollen cryopreservation in liquid nitrogen

Background. Studying the reproductive ability of black currant cultivars after long-term cryopreservation of their pollen in liquid nitrogen is very important for plant diversity conservation and for the effectiveness of breeding efforts.Materials and methods. Five black currant cultivars served as the material for the research. The viability of black currant pollen after cryopreservation in liquid nitrogen was analyzed. Pollen viability was tested on an artificial medium containing 10% of sucrose and 0.8% of agar. The viability of pollen was tested on the black currant collection at Pushkin and Pavlovsk Laboratories of VIR. The cultivar ‘Andreevskaya’ (k-15630) was pollinated with pollen stored for one year in liquid nitrogen (–196°C) as well as with fresh pollen (control test).Results and conclusion. After 12 months of conservation under ultralow temperatures there was a change in the level of pollen viability depending on the genotype: it varied from 10.4% (cv. ‘Pozdnyaya poslevoennaya’, k-7654) to 50.4% (cv. ‘Kriviai’, k-42517), while its mean value was 0.9% higher than the mean initial viability. The fruit setting rate in the control option was 81.3–94.2%. When pollinated with pollen kept in liquid nitrogen for one year, the fruit setting rate varied from 69.2% (‘Kacha’, k-44185) to 93.3% (‘Belorusochka’, k-41978); the remaining cultivars (‘Pozdnyaya poslevoennaya’; ‘Chereshneva’, k-42481; and ‘Kriviai’) demonstrated intermediate values of this indicator, i.e., the reproductive ability of pollen after cryopreservation was high even despite its low viability. As for the fruit weight, no differences were shown by cvs. ‘Kacha’, ‘Chereshneva’ and ‘Kriviai’ in both pollination options, while this indicator in cvs. ‘Belorusochka’ and ‘Pozdnyaya poslevoennaya’ was lower than the control by 0.31 and 0.24 g, respectively

Metabolomic profiles of <i>Ribes nigrum</i> L. and <i>Lonicera caerulea</i> L. from the collection of the N.I. Vavilov Institute in the setting of Northwest Russia

Recently, the trend of using fruit and berry crops as ingredients for functional and dietary nutrition, the development and implementation of flavors, pigments, new medicines and dietary supplements has been actualized. Because the direction of use depends on the biochemical properties of fruits, which are determined not only by species and varietal characteristics, but also by reproduction conditions, the study of the biochemical composition of fruits grown in various regions of the world continues to be relevant. In this regard, the collection of N.I. Vavilov Institute (VIR), which has a wide diversity of fruit and berry crops, is of great interest for study. Ribes nigrum fruits have a balanced set of sugars, organic acids, essential oils, microelements, a high content of vitamins, anthocyanins, pectins. Lonicera caerulea fruits are characterized by high values of phenolic substances: bioflavonoids, hydroxycinnamic acids, flavonols, polyphenols, anthocyanins, as well as vitamins, carotenoids, iridoid glycosides and other natural antioxidants. The investigation of L. caerulea and R. nigrum fruit’s accessions from the VIR collection using gas-liquid chromatography with mass spectrometry allows us to obtain new information about the biochemical characteristics of fruits, to identify L. caerulea and R. nigrum varieties with optimal economically valuable characteristics, to determine the specificity of L. caerulea and R. nigrum metabolomic spectra in the setting of Northwest Russia. As a result of the analysis, typical compounds of the metabolomic profile of each culture were identified. Organic acids, phenol-containing compounds and polyols prevailed in L. caerulea, while mono- and oligosaccharides, in R. nigrum. The qualitative composition of the black currant varieties ‘Malen’kii Printz’, ‘Dobriyi Dzhinn’, ‘Tisel’, ‘Orlovskii Val’s’, and blue honeysuckle ‘S 322-4’, ‘Malvina’, ‘Leningradsky Velikan’ was optimal for food consumption; the varieties of blue honeysuckle ‘Bazhovskaya’ and black currant ‘Aleander’ had a good representation of biologically active compounds, which makes samples attractive as raw materials for the production of biologically active additives, including with the use of microorganisms’ cultures

Silicoarthritis: issues of early diagnosis, prevention

Background. The severity of the course of silicosis is aggravated by the addition of complications; one of the serious and rare complication of silicosis is silicoarthritis or Kaplan’s syndrome (KS), which accounts for 0.1-0.6% of all cases of silicosis. Silicoarthritis significantly reduces the quality of the life of patients and leads to early and persistent disability.Aim. To establish the most significant methods of diagnosing silicoarthritis for early detection of the disease and prevention of complications.Materials and methods. The article presents clinical cases of silicosis and its rare complication - SC. The basis for the diagnosis of this pathology is X-ray, immunological and functional methods.Results. In patients with more than 5 years of experience exposed to aerosols of fibrogenic action, crystalline silicon dioxide, with an excess of the MPC level from 2.3 to 4 times on the basis of MSCT of the lungs, during which multiple polymorphic foci with a diameter of 2 up to 10 mm, partly merging with each other into peribronchovascular couplings, as well as perifocal areas of reduced airiness like ground glass and thickening of the axial interstitium, a diagnosis of late silicosis, stage 2 nodular form was established, the diagnosis was confirmed by biopsy data. In dynamics, after 5 years, arthralgic complaints joined. On the basis of immunological (increased TNF-alpha, IL-1b), X-ray examination (osteoarthritis of the distal and proximal interphalangeal, wrist, metatarsophalangeal joints), the diagnosis was clarified as Silicoarthritis: Kaplan’s syndrome.Conclusion. Diagnosis of silicosis and its complications at the preclinical stage in workers who have been in contact with silica dust for 5 years or more should include: MSCT of the lungs, determination of TNF-alpha, IL-1b, rheumatoid factor, and a study of respiratory function

Professional discourse: the verbal and visual semiosis interplay

The goal of this paper is to identify the dominating semiotic system in the formation of meaning and knowledge transfer in popular science discourse. The authors have carried out the semiotic analysis of verbal-visual relations in journal articles headlines belonging to the sphere of popular science, their correlation in the process of semiosis, representation of scientific knowledge in popular science discours