4,415 research outputs found
Usability testing of e-shop software
Selles bakalaureusetöös uuritakse kasutatavuse testimise meetodeid ning pakutakse välja e-poe tarkvara kasutatavuse hindamiseks meetod. Seda meetodit rakendatakse e-poe tarkvaral, peale mida saab hinnata selle meetodi päriselulist rakendust e-poe tarkvarade kasutatavuse hindamiseks.This paper researches usability testing methods and tries to derive an effective method for testing e-shop software. The derived method shall be used on e-shop software in order to determine if the suggested method could be used for usability testing on this type of software
Lygia e Poe: mistérios extraordinários
Para perscrutar o gênero fantástico na obra de Lygia Fagundes Telles, balizaremos nossa leitura com as considerações teóricas de Tzvetan Todorov, apresentadas em Introdução à literatura fantástica (2010), com as quais nos afinamos, a despeito dos questionamentos e críticas a elas colocados posteriormente. A partir disso, poderemos verificar como os aspectos fantásticos se organizam especificamente na coletânea de contos intitulada Mistérios (1998) e, então, estabelecer paralelos entre esta e as Histórias extraordinárias, de Edgar Allan Poe (1981)
Spartan Daily, January 17, 1958
Volume 45, Issue 65https://scholarworks.sjsu.edu/spartandaily/12557/thumbnail.jp
Spartan Daily, January 17, 1958
Volume 45, Issue 65https://scholarworks.sjsu.edu/spartandaily/12557/thumbnail.jp
The consumer decision-making process on the example of online store KoduABC
Bakalaureusetöö
Maamajandusliku ettevõtluse ja finantsjuhtimise õppekavalTänapäeva edukate ettevõtete kordaminekud tulenevad kliendikesksest lähenemisest ja
läbimõeldud turundustegevusest. Tarbija ostukäitumise ja otsustusprotsessi uurimine
võimaldab parandada toodete ning teenuste kvaliteeti vastavalt klientide soovidele ja
vajadustele. Seega on töö eesmärk välja selgitada, milline on e-poe KoduABC tarbija
otsustusprotsess.
Bakalaureusetöö empiirilises osas kasutatud andmed pärinevad seitsme eelnimetatud e poest ostu sooritanud kliendiga läbi viidud personaalsetest intervjuudest. Vastused
transkribeeriti ning deduktiivse analüüsi meetodil kaardistati e-poe KoduABC tarbija
otsustusprotsess.
KoduABC e-poe klient jõuab veebilehele eelkõige Facebooki reklaamide kaudu.
Informatsiooni kogub ta sisustusteemalistest sotsiaalmeediagruppidest ja veebilehtedelt,
sest tarbija hinnangul on informatsioon internetist põhjalik ja kergesti kättesaadav. E-poe
klient on kursis konkureerivate ettevõtete pakkumistega ning tal on välja kujunenud
kindlad eelistused, hoiakud ja kriteeriumid sisustuskaupade suhtes. Tootevalikul eelistab
e-poe KoduABC tarbija unikaalseid ja eripäraseid tooteid, mis eristuvad laiemalt levinud
kaubavalikust. Probleemi näeb ta peamiselt pikkades tarneaegades ja puudulikus
informatsioonis tellimuse staatuse kohta.
Töö tulemused aitavad e-poel KoduABC mõista tarbijate käitumist e-poes ning parandada
toodete ja teenuse kvaliteeti klientide rahulolu ja lojaalsuse kasvatamiseks.The success of today’s most advanced companies comes from customer-centric approach
and thorough marketing activities. Researching consumer buying behaviour and decision making process helps businesses to improve the quality of products and services to match
the needs of customers. Therefore the aim of this thesis is to explicate the consumer
decision-making process in online store KoduABC.
The data used in the empirical part of this bachelor’s thesis results from personal
interviews conducted with seven customers who have made a purchase in aforementioned
online store. The replies were transcribed and using a deductive analysis method, the
consumer decision-making process in online store KoduABC was mapped.
The customer of KoduABC lands on page mainly from Facebook Ads. They gather
information from social media groups and websites of home furnishings because in the
internet there is more relevant information available in their opinion. The customer is well
informed of competitors’ product range and they have developed certain preferences,
attitudes and criteria for home decor products. Typical client of KoduABC prefers
peculiar and unique products which differ from common merchandise. The subject of
problem for them is long delivery time and inadequate information about the status of
their order. The results of this thesis can help the online store KoduABC to better understand the
consumer behaviour in online store and improve the quality of products and services to
increase the satisfaction and loyality of their customers
Spartan Daily, October 2, 1957
Volume 45, Issue 6https://scholarworks.sjsu.edu/spartandaily/12499/thumbnail.jp
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