INTEREST ANALYSIS OF USING FINTECH OVO WITH TAM MODEL ON MSMEs IN DENPASAR CITY

The development of technology has now been felt in almost various sectors, one of which is the financial sector. Financial Technology (Fintech) is an innovation in the financial sector that can accelerate the process of financial services, one of which is digital payments. OVO is a type of digital payment with the widest acceptance in Indonesia because it has several partnerships, one of which is with MSMEs. Even so, the use of digital payments is still not massive among MSMEs. The reasons are, among others, the unsupported infrastructure and the perceived usefulness of the digital payment. This study aims to determine the factors that can affect the use of technology using a modified Technology Acceptance Model (TAM) by adding 2 external variables (system quality and culture). The method used is a quantitative method. The research data used primary data obtained directly from the respondents by distributing questionnaires. The data in this study will be analyzed using the PLS-based SEM method using the SmartPLS statistical tool. The results of this study show that as many as seven hypotheses can have a positive and significant effect on interest in using Fintech OVO, while there is one hypothesis that has a positive but not significant effect on interest in using Fintech OVO, namely the effect of perceived easy of use on perceived usefulness

Pemanfaatan Platform Edpuzzle dalam Pembelajaran Matematika

Pendidikan saat ini mengalami perubahan dari pembelajaran dalam kelas menjadi pembelajaran daring ataupun bauran yang disebabkan oleh pandemi Covid-19. Ini merupakan tantangan bagi pendidik dan calon pendidik untuk mendesain pembelajaran yang efektif. Salah satu media pembelajaran yang sering digunakan dalam pembelajaran daring dan bauran adalah video. Namun, penyampaian materi dengan video ini mengalami kendala dalam memonitoring kegiatan siswa dan mengetahui pemahaman siswa. Hal ini yang dialami oleh mahasiswa Program Studi Matematika Universitas PGRI Mahadewa Indonesia saat memberikan video sebagai materi pembelajaran. Untuk membantu mengatasi hal tersebut, maka dilaksanakan pelatihan dalam mendesain pembelajaran menggunakan video yang diintegrasikan dalam platform Edpuzzle. Para calon guru ini dilatih menggunakan Edpuzzle untuk membuat catatan dan kuis dalam video, memberikan umpan balik dan penilaian, dan memonitoring kegiatan pembelajaran. Dengan pelatihan ini, diharapkan para calon guru dapat mendesain pembelajaran daring ataupun bauran dengan menggunakan video yang interaktif.

Analisis Behavioral Intention Dan Use Behavior Terhadap Pengguna Fintech Dana Menggunakan Metode Utaut 2

Fintech DANA is currently used for non-cash transactions due to the convenience and practicality of transactions offered by service providers. However, it is currently unknown to what extent the success of the electronic wallet that has been implemented and there are still problems such as loss of balance, failure to top up balances and the features of the DANA application that are still poorly understood. One of the determining factors for the success of a system that is implemented is from the side of user acceptance, namely behavioral intention (user interest) and use behavior (user behavior). The purpose of this study was to find out what factors could influence the Behavioral Intention and Use Behavior of DANA Fintech Users towards private workers in the city of Denpasar. This research was conducted using a quantitative approach, distributing online questionnaires, and analyzing data processing using SPSS version 25 and SmartPLS 3.0 software. the results of the 12 (twelve) hypotheses proposed, 7 (seven) hypotheses were declared insignificant and rejected because the T-statistical value of the hypothesis was less than 1.96, while 5 (five) hypotheses were declared significant and accepted because the T-statistical value of the hypothesis is more than 1.96. The results of this study are expected to be one of the considerations in making decisions for electronic wallet service providers to be implemented more optimally

BEHAVIORAL INTENTION AND USE BEHAVIOR ANALYSIS OF DANA FINTECH USERS USING THE UTAUT 2 METHOD

DANA Fintech is currently used for non-cash transactions due to the convenience and practicality of transactions offered by service providers. However, it is currently unknown to what extent the success of the electronic wallet has been implemented and there are still problems such as loss of balance, failure to top up balances and the features of the DANA application which are still poorly understood. One of the determining factors for the success of a system which is implemented is from the side of user acceptance, behavioral intention (user interest) and use behavior (user behavior). This study aimed to determine what factors could influence the Behavioral Intention and Use Behavior of DANA Fintech Users towards private workers in the city of Denpasar. This research was conducted using a quantitative approach, distributing online questionnaires, and analyzing data processing using SPSS version 25 and SmartPLS 3.0 software. The results of the 12 (twelve) hypotheses proposed, 7 (seven) hypotheses were declared insignificant and rejected because the T-statistical value of the hypothesis was less than 1.96, while 5 (five) hypotheses were declared significant and accepted because the T-statistical value of the hypothesis is more than 1.96. The results of this study are expected to be one of the considerations in making decisions for electronic wallet service providers to be implemented more optimally

ANALISIS STRATEGI DIGITAL MARKETING DALAM MENINGKATKAN PEMASARAN BATU PERMATA (STUDI KASUS: CV. SINAR MAS JAYA PERMATA)

Strategi pemasaran yang tepat sangat penting diterapkan untuk mengembangkan bisnis yang berkelanjutan dan mendapatkan target pembeli yang lebih luas. Penerapan digital marketing merupakan upaya yang dapat dilakukan perusahaan untuk semakin dekat dengan konsumen melalui penerapan teknologi digital. Studi kasus dari penelitian ini bertempat di CV. Sinar Mas Jaya Permata yang menjual batu permata. Penelitian ini bertujuan untuk menganalisis strategi yang dapat dilakukan untuk meningkatkan pemasaran dan penjualan batu permata melalui pemasaran digital. Selain itu, penelitian ini bersifat deskriptif kualitatif dengan wawancara dan lembar observasi. Penelitian ini juga menerapkan strategi STP (Segmentation, Targeting, Positioning), dan analisis SWOT (Strength, Weaknesses, Opportunity, Threat) untuk mengetahui hasil usulan strategi yang akan diterapkan oleh CV. Sinar Mas Jaya Permata. Hasil analisa SWOT ini dapat digunakan CV. Sinar Mas Jaya Permata sebagai bahan pemecahan masalah, meningkatkan pemasaran dan penjualannya.A suitable marketing strategy is very important to implement to develop a sustainable business and get a wider target buyer. The application of digital marketing is an effort that companies can make to get closer to consumers through the application of digital technology. The case study from this research is located in CV. Sinar Mas Jaya Permata which sells gemstones. This study aims to analyze strategies that can be implemented to increase the marketing and sales of gemstones through digital marketing. In addition, this research is descriptive qualitative with interviews and observation. This study also applies the STP strategy (Segmentation, Targeting, Positioning), and SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) to find out the results of the strategies that will be implemented by CV. Sinar Mas Jaya Permata. The results of this SWOT analysis can be used by CV. Sinar Mas Jaya Permata as a problem solving material, increasing marketing and sales

BEHAVIORAL INTENTION AND USE BEHAVIOR ANALYSIS OF DANA FINTECH USERS USING THE UTAUT 2 METHOD

DANA Fintech is currently used for non-cash transactions due to the convenience and practicality of transactions offered by service providers. However, it is currently unknown to what extent the success of the electronic wallet has been implemented and there are still problems such as loss of balance, failure to top up balances and the features of the DANA application which are still poorly understood. One of the determining factors for the success of a system which is implemented is from the side of user acceptance, behavioral intention (user interest) and use behavior (user behavior). This study aimed to determine what factors could influence the Behavioral Intention and Use Behavior of DANA Fintech Users towards private workers in the city of Denpasar. This research was conducted using a quantitative approach, distributing online questionnaires, and analyzing data processing using SPSS version 25 and SmartPLS 3.0 software. The results of the 12 (twelve) hypotheses proposed, 7 (seven) hypotheses were declared insignificant and rejected because the T-statistical value of the hypothesis was less than 1.96, while 5 (five) hypotheses were declared significant and accepted because the T-statistical value of the hypothesis is more than 1.96. The results of this study are expected to be one of the considerations in making decisions for electronic wallet service providers to be implemented more optimally

ANALISIS MANFAAT INVESTASI TEKNOLOGI INFORMASI PADA PT BANK MAYBANK INDONESIA TBK

This research aims to analyze the benefits of information technology investment at PT Bank Maybank Indonesia Tbk by using two research methods, namely Rantis's Generic IS/TI Business Value and Cost Benefit Analysis. The use of the Cost Benefit Analysis method is used to analyze the feasibility of a technology investment by identifying the costs incurred and the benefits obtained. Ranti's Generic IS/TI Business Value method is used to identify the benefits obtained from a technology investment. The results obtained by using the cost benefit analysis calculation show that the information technology investment made by PT Bank Maybank Indonesia Tbk is acceptable and provides benefits for the company by obtaining an ROI of 0.72%, an NPV of 2,607,198, a PP of 0.06 or around 22 days, and a BCR of 55.9. While the results of the analysis of the benefits of information technology investment using the Ranti's Generic IS/IT Business Value method provide benefits in the form of improving image, improving external services, improving internal services, and improving quality.Penelitian ini bertujuan untuk menganalisis manfaat investasi teknologi informasi pada PT Bank Maybank Indonesia Tbk dengan menggunakan dua metode penelitian yaitu Rantis’s Generic IS/IT Business Value dan Cost Benefit Analysis. Penggunaan metode Cost Benefit Analysis digunakan untuk menganalisa kelayakan suatu investasi teknologi dengan mengidentifikasi biaya yang dikeluarkan dan manfaat yang diperoleh. Metode Ranti’s Generic IS/IT Business Value digunakan untuk mengidentifikasi manfaat yang diperoleh dari suatu investasi teknologi. Hasil yang diperoleh dengan menggunakan perhitungan cost benefit analysis yaitu investasi teknologi informasi yang dilakukan oleh PT Bank Maybank Indonesia Tbk dapat diterima kelayakannya dan memberikan manfaat bagi perusahaan dengan memperoleh ROI 0,72%, NPV sebanyak 2.607.198, PP sebanyak 0,06 atau sekitar 22 hari, dan BCR sebanyak 55,9. Sedangkan hasil analisis manfaat investasi teknologi informasi dengan menggunakan metode Ranti’s Generic IS/IT Business Value memberikan manfaat berupa meningkatkan image, meningkatkan layanan eksternal, meningkatkan layanan internal, dan meningkatkan kualitas