The resonance-dissonance framework of environmental perception : a thesis presented in partial fulfilment of the requirements for the degree of Master of Arts in Psychology at Massey University

Theorising and research in the field of environmental psychology has been dominated by two different schools of thought. The cognitive approach emphasises the primacy of cognitive processes on preference judgements between various types of environments and on the restorative effect of nature on humans. The competing psycho-evolutionary approach emphasises the primacy of affect. This theoretical fragmentation has contributed to environmental psychology's conceptual isolation in respect to its potential significance for other psychological sub-disciplines. This thesis proposes a new theoretical account, the "Resonance-Dissonance" (RD) framework of environmental perception, which provides a unifying framework for hitherto competing approaches in environmental psychology. It also seeks to contribute towards building and strengthening the tenuous or missing conceptual links between environmental psychology and other psychological sub-fields. A series of interlocking concepts, which bind together aspects of the relationship between perceivers and their immediate physical surroundings, is proposed to achieve this theoretical integration. Innate and culturally shaped needs and wants, in the form of mental structures providing reference patterns, are conceptualised as a fundamental aspect of the relationship between individual and environment. If the environment is appraised as having the agency to meet these needs, a state of resonance in the form of positive affect and cognitions ensues. Conversely, if the environment is appraised as not having this agency, a state of dissonance in the form of negative affect and cognitions emerges. These perceptually based cognitive-affective states are conceptualised to influence cognitions, emotions, behaviour, and physiology of the individual. Preference judgements and psycho-physiological restorative effects, as the main areas of theorising and research in environmental psychology, will be addressed. Possible theoretical implications, as well as practical applications, of the proposed RD framework on other psychological sub-fields are outlined and a tentative research programme is suggested

Shy or sociable : introversion/extraversion and message recall

textPersonality research has long been an area of interest in the study of consumer behavior. Currently, common practice is to segment prospective audiences by demographic variables (age, gender, and race) instead of psychographics (values, attitudes, personality). In this research, the author investigates the relationship between personality type (introversion/extraversion) and message recall. Using 122 undergraduate and graduate students, recall was examined across two forms of stimulus (incongruent and congruent messages). Results indicated that while there is no relationship between personality type and message recall, there is a relationship between the frequency of advertising messaging and recall. Results are discussed individually by messaging frequency and personality type with further suggestions for future research.Advertisin

"The Martial Islands": Making Marshallese Masculinities between American and Japanese Militarism

For over a century, the Marshall Islands have been entangled between the United States and Japan in their conquest of the Central Pacific; yet because of this, these islands have also been a place where multiple masculinities have converged, competed, and transformed each other. This is especially true around the site of Kwajalein Atoll, where terrain understood in Marshallese terms as female or maternal has been reshaped and masculinized through the semiotics of colonialism and militarization. This article focuses specifically on three local representations of masculinity: the knowledgeable but strategic Marshallese "Etao," symbolized by a creative and resourceful male trickster spirit; the heroic but paternalistic American "Patriot," as enacted via the perpetual battlefield of military and weapons-testing missions; and the adventurous but self-sacrificing "Dankichi," deployed in Japan during the 1930s and echoed nowadays in the long-distance tuna-fishing industry. Cross-reading Judith Butler and R W Connell, this is an exploration of the "theater" of these masculinities in relationship to one another, and the story of how different superpowers strive for domination by emasculating a third colonial site and its subjects