Foreign travellers’ recommendation of culinary tourism in India based on cuisine image and satisfaction with experiences at culinary establishments: an exploratory study

The role of food in tourism has recently received increased attention within the spheres of destination marketing, tourism development, and academia. Cuisine appreciation is an indelible aspect of the holistic, polysensual experiences that travellers seek thesedays (Crouch & Desforges, 2003; Everett, 2009). The experience of cuisine is the overarching theme for this study. It addresses a contextual gap concerning the concepts of image, satisfaction, and behavioural intentions (which have been abdundantly researched from a destination perspective) applied to cuisine and the travel experience, in India. Specifically, this study’s purpose was to determine foreign travellers’ likelihood to recommend India for culinary tourism based on their perception of its cuisine and satisfaction levels with culinary experiences during their travel to the country. Additional aspects of the culinary behaviour of foreign travellers to India, such as their frequency of patronising Indian culinary establishments, types of establishments they visited, key sources of cuisine knowledge, and their opinion on cuisine knowledge based on culinary experiences in the country, are also revealed in the study. As well, the study incorporated a comparative analysis between how Indian cuisine is perceived vis-à-vis Thai, another globally popular cuisine. A cross-sectional quantitative research design was employed in this study. A questionnaire comprising of six-point Likert scale questions for cuisine image, satisfaction with culinary establishments, and recommendation for culinary tourism, and a combination of additional close and open-ended questions was posed to a convenience sample of foreign travellers to India. Data analyses consisted of frequency analyses, and parametric and non-parametric tests to address the research questions and establish correlations between the study’s central concepts. The results indicate that the sample of foreign travellers’ perception of Indian cuisine was positive overall and equivalent in comparison with that of Thai cuisine. A majority of respondents were satisfied with their culinary experiences in the country and recommended India for culinary tourism, in spite of the culinary challenges faced. The results also indicate that cuisine experience featured prominently as one of the most enjoyable aspects of their trip and that foreign travellers patronised Indian culinary establishments on a frequent basis. Respondents used affective as well as cognitive sources of cuisine information and a majority felt that culinary experiences in India had an ameliorative effect on their overall cuisine knowledge. This study carries particular pertinence in light of recent efforts on the part of the Ministry of Tourism, India to promote culinary tourism as a distinct tourism segment. Although the study cannot claim to be wholly conclusive as it is limited to a small convenience sample, the results provide valuable insight on this previously under-researched topic. Acknowledging the aforementioned caveat, implications and recommendations for three stakeholders are presented: culinary tourism marketers, owners/managers of culinary establishments, and the academic community. It is suggested that stakeholders contextualise the learnings from this study to their unique needs from a culinary tourism promotion and managerial standpoint. Being that this is an exploratory study, further research is recommended to explore the nuances of the study’s central themes with respect to phenomenon of culinary tourism

強磁性金属薄膜における電流による磁壁ダイナミクスに関する研究

要約のみTohoku University大野英男課

Strengths and Weaknesses of the Luxury Flash Sale Websites\u27 Customer Service

The online luxury flash sale businesses such as Gilt, Belle & Clive, and Rue La La contribute to the second largest market share in the online deal of the day business (Guisto, 2013). However, despite the potential and hype, there has been a downward trend of thriving online luxury flash sale businesses since 2011 (CNN, 2016).One of the main reasons for the decline of the luxury flash sale sites is due to the customer\u27s dissatisfaction in their experience with the service (O\u27Brien, 2016). To contribute in how luxury flash sale websites can improve their customer service in order to turn their businesses around, the study explores the strong and weak aspects of the luxury flash sale websites\u27 current customer service, and how those aspects have influenced the consumer\u27s luxury values

Body movement activity recognition for ambulatory cardiac monitoring

Wearable electrocardiogram (W-ECG) recorders are increasingly in use by people suffering from cardiac abnormalities who also choose to lead an active lifestyle. The challenge presently is that the ECG signal is influenced by motion artifacts induced by body movement activity (BMA) of the wearer. The usual practice is to develop effective filtering algorithms which will eliminate artifacts. Instead, our goal is to detect the motion artifacts and classify the type of BMA from the ECG signal itself. We have recorded the ECG signals during specified BMAs, e.g., sitting still, walking, movements of arms and climbing stairs, etc. with a single-lead system. The collected ECG signal during BMA is presumed to be an additive mix of signals due to cardiac activities, motion artifacts and sensor noise. A particular class of BMA is characterized by applying eigen decomposition on the corresponding ECG data. The classification accuracies range from 70% to 98% for various class combinations of BMAs depending on their uniqueness based on this technique. The above classification is also useful for analysis of P and T waves in the presence of BMA

Cost-Effectiveness Study Comparing Cefoperazone-Sulbactam to a Three-Drug Combination for Treating Intraabdominal Infections in an Indian Health-Care Setting

AbstractObjectiveThis article presents the methodology and results of the pharmacoeconomic analysis of the Magnex Against Standard COmbination Therapy study comparing cefoperazone-sulbactam (Magnex) versus ceftazidime+ amikacin+metronidazole, in the treatment of intra-abdominal infections.MethodsThis prospective, open label, phase IV study was conducted at 17 study sites in India and randomized subjects to receive either cefoperazone-sulbactam or the combination. Pharmacoeconomic analysis was included as a secondary objective and conducted in the clinical efficacy-evaluable (CEE) and the successfully treated patients. All comparisons between treatment groups were conducted using analysis of variance (ANOVA) or Wilcoxon Two-Sample tests. All costs were reported as Indian Rupee (INR) and actual unit costs collected in 2006 were used for the analyses [1 USD ∼ 40 INR; 1 Euro ∼ 56 INR].ResultsIn the CEE and the successfully treated subset of patients, the average cost of treatment was numerically lower in the cefoperazone-sulbactam arm (not statistically significant). The analyses found that the cost-effectiveness ratio (CER) for cefoperazone-sulbactam was INR 17,640.53 and that for the comparator group was INR 22,075.16. Additionally, the incremental CER results showed that the cost of treatment was INR 21,505.59 lower per additional successfully treated patient in the cefoperazone-sulbactam group.ConclusionsThe present study was the first of its kind to be conducted in the “price sensitive” Indian health-care setting. Though study was not powered for the difference in average cost of treatments, there was a trend favoring cefoperazone sulbactam. The findings from this study should encourage further conduct of similar analyses and increase the knowledge regarding pharmacoeconomics in India

Advanced surface passivation of crystalline silicon for solar cell applications

Ph.DDOCTOR OF PHILOSOPH