Strategic science communication as planned behavior: Understanding scientists’ willingness to choose specific tactics

Strategic science communicators need to select tactics that can help them achieve both their short-term communication objectives and long-term behavioral goals. However, little previous research has sought to develop theory aimed at understanding what makes it more likely that a communicator will prioritize specific communication tactics. The current study aims to advance the development of a theory of strategic science communication as planned behavior based on the Integrated Behavioral Model. It does so in the context of exploring Canadian scientists’ self-reported willingness to prioritize six different tactics as a function of attitudinal, normative, and efficacy beliefs. The results suggest that scientists’ beliefs about ethicality, norms, response efficacy, and self-efficacy, are all meaningful predictors of willingness to prioritize specific tactics. Differences between scientists in terms of demographics and related variables provide only limited benefit in predicting such willingness

Blogging Climate Change: A Case Study

Public perception of the magnitude of challenges associated with climate change is still lower than that of the majority of scientists. The societal relevance of climate change has raised the need for a more direct communication between scientists and the public. However, peer-reviewed scientific articles are not well-suited to engaging a wider audience. This begets a need to explore other avenues for communicating climate change. Social media is a vibrant source for information exchange among the masses. Blogs in particular are a promising tool for disseminating complex findings on topics such as climate change, as they are easier to comprehend and are targeted at a broader audience compared to scientific publications. This chapter discusses the usefulness of blogs in communicating climate change, using our blog Climate Footnotes (climatefootnotes.com) as a case study. Drawing from communication theory and our experiences with Climate Footnotes, we identify and describe elements such as message framing, translation of scientific data, role of language, and interactivity in aiding climate change communication. The insights outlined herein help understand the nature and impact of online climate change communication. The chapter may also serve as a useful blueprint for scientists interested in utilizing blogs to communicate climate change

Blogging Climate Change: A Case Study

Public perception of the magnitude of challenges associated with climate change is still lower than that of the majority of scientists. The societal relevance of climate change has raised the need for a more direct communication between scientists and the public. However, peer-reviewed scientific articles are not well-suited to engaging a wider audience. This begets a need to explore other avenues for communicating climate change. Social media is a vibrant source for information exchange among the masses. Blogs in particular are a promising tool for disseminating complex findings on topics such as climate change, as they are easier to comprehend and are targeted at a broader audience compared to scientific publications. This chapter discusses the usefulness of blogs in communicating climate change, using our blog Climate Footnotes (climatefootnotes.com) as a case study. Drawing from communication theory and our experiences with Climate Footnotes, we identify and describe elements such as message framing, translation of scientific data, role of language, and interactivity in aiding climate change communication. The insights outlined herein help understand the nature and impact of online climate change communication. The chapter may also serve as a useful blueprint for scientists interested in utilizing blogs to communicate climate change

Social media as a platform for health-related public debates and discussions: the Polio vaccine on Facebook

BACKGROUND: Social media can act as an important platform for debating, discussing, and disseminating information about vaccines. Our objectives were to map and describe the roles played by web-based mainstream media and social media as platforms for vaccination-related public debates and discussions during the Polio crisis in Israel in 2013: where and how did the public debate and discuss the issue, and how can these debates and discussions be characterized? METHOD: Polio-related coverage was collected from May 28 to October 31, 2013, from seven online Hebrew media platforms and the Facebook groups discussing the Polio vaccination were mapped and described. In addition, 2,289 items from the Facebook group “Parents talk about Polio vaccination” were analyzed for socio-demographic and thematic characteristics. RESULTS: The traditional media mainly echoed formal voices from the Ministry of Health. The comments on the Facebook vaccination opposition groups could be divided into four groups: comments with individualistic perceptions, comments that expressed concerns about the safety of the OPV, comments that expressed distrust in the Ministry of Health, and comments denying Polio as a disease. In the Facebook group “Parents talk about the Polio vaccination”, an active group with various participants, 321 commentators submitted 2289 comments, with 64 % of the comments written by women. Most (92 %) people involved were parents. The comments were both personal (referring to specific situations) and general in nature (referring to symptoms or wide implications). A few (13 %) of the commentators were physicians (n = 44), who were responsible for 909 (40 %) of the items in the sample. Half the doctors and 6 % of the non-doctors wrote over 10 items each. This Facebook group formed a unique platform where unmediated debates and discussions between the public and medical experts took place. CONCLUSION: The comments on the social media, as well as the socio-demographic profiles of the commentators, suggest that social media is an active and versatile debate and discussion-facilitating platform in the context of vaccinations. This paper presents public voices, which should be seen as authentic (i.e. unmediated by the media or other political actors) and useful for policy making purposes. The policy implications include identifying social media as a main channel of communication during health crises, and acknowledging the voices heard on social media as authentic and useful for policy making. Human and financial resources need to be devolved specifically to social media. Health officials and experts need to be accessible on social media, and be equipped to readily provide the information, support and advice the public is looking for

Personalmanagement und Dienstrechtsreform an deutschen Hochschulen – eine kritische Analyse

Personalmanagement und Dienstrechtsreform an deutschen Hochschulen? Der Staat als Arbeitgeber will seine Professoren als Mitarbeiter zu mehr und besserer Leistung anspornen. Dazu will er sie (endlich) motivieren und deshalb unter anderem leistungsabhängig vergüten. Er will also das tun, was in vielen Lehrbüchern und vielen Unternehmen seit langem propagiert wird, nämlich ein professionelles Personalmanagement betreiben. Im Prinzip eine gute Idee! Doch was sind die Erfolgschancen des vom Bildungsministerium vorgelegten Konzeptes? Mit dieser Frage hat sich die Kommission Personalwesen des Verbandes der Hochschullehrer für Betriebswirtschaft e.V. in sehr großer Sorge auseinander gesetzt und das Konzept fachtheoretisch, fachpragmatisch und hochschulpolitisch ausführlich diskutiert. Das auf diversen Vorarbeiten basierende Zwischenergebnis wird nachfolgend aus Sicht der drei Autoren in diesem Positionspapier zusammengefasst und damit zur Diskussion gestellt. </jats:p