High-\u3cem\u3eK\u3c/em\u3e Multi-quasiparticle States and Rotational Bands in \u3csup\u3e255\u3c/sup\u3e\u3csub\u3e103\u3c/sub\u3eLr.

Two isomeric states have been identified in 255Lr. The decay of the isomers populates rotational structures. Comparison with macroscopic-microscopic calculations suggests that the lowest observed sequence is built upon the [624]9/2+ Nilsson state. However, microscopic cranked relativistic Hartree-Bogoliubov (CRHB) calculations do not reproduce the moment of inertia within typical accuracy. This is a clear challenge to theories describing the heaviest elements

The effectiveness of foreign-language display in advertising for congruent versus incongruent products

Item does not contain fulltextAdvertising often confronts consumers with foreign languages, such as German or French in the U.S., but little is known about the circumstances under which this is effective. The linguistic theory of foreign-language display claims that the congruence with the product is the essential element in its effectiveness. This study investigates this premise by having Dutch participants (N =150) evaluate ads for products that were (in)congruent with the language of the slogan (French, German, Spanish). Results show that foreign-language display is indeed more effective for congruent (e.g., wine–French) than for incongruent products (e.g., beer–French). KEYWORDS.13 p