Dr. V. Darling Selvi's Quick Files

The Quick Files feature was discontinued and it’s files were migrated into this Project on March 11, 2022. The file URL’s will still resolve properly, and the Quick Files logs are available in the Project’s Recent Activity

FINANCIAL PERFORMANCE OF KANYAKUMARI DISTRICT COOPERATIVE MILK PRODUCERS UNION (KDCMPU)

The co-operative movement in Kanyakumari district has played a significant role in the social and economic development of the district, particularly in rural areas. Dairy co-operative movement in the district has contributed significantly towards the substantial increase in milk production. The main focus of this paper is to highlight the financial performance of Kanyakumari District Cooperative Milk producers Union. For this purpose the researcher used Creditor’s Turnover Ratio, Current Ratio, Dairy, Debt Equity Ratio, Gross Profit Ratio, Net Profit Ratio, Proprietary Ratio, Quick Ratio, Return on Investment, Stock Turnover Ratio, Return on Assets and Return on Investment. The result reveals the fact that the financial performance of Aavin industry in Kanyakumari District is good in all the aspects. As there is wider scope for the production as well as consumption of milk and milk products in the district, efforts can be made to reduce the cost and to maximize the profit to make the milk industry a vibrant and viable one in the district and state

CONSUMER BEHAVIOR ON FAST-MOVING CONSUMER GOODS

ABSTRACT The marketing of FMCG relies heavily on understanding customer behaviour. There are a number of elements at play here. In today's globalised society, consumers' wants and demands are constantly shifting. India's GDP benefits greatly from the fast-moving consumer goods (FMCG) industry. Therefore, it is important to monitor developments in customer preferences for FMCG items. The focus of this study is on how consumers' attitudes and preferences towards fast-moving consumer goods (FMCG) affect their purchasing decisions. A questionnaire was used to gather information for this investigation, and the results are discussed theoretically and analytically. This paper shows that there is a strong relationship between location, product, price, promotion, and consumers' physiological and psychological states. The extent to which these elements are relevant, however, changes from product to product. Keywords: Consumer Behavior, Fast Moving Consumer Goods, FMCG Cite this Article: J. Helen and V. Darling Selvi, Consumer Behavior on Fast-Moving Consumer Goods, International Journal of Management (IJM), 13(3), 2022, pp. 214-22