Rap about Clap: A Qualitative Study of American Indian Youth and STDs/STIs

This qualitative study explores American Indian/Alaska Native (AI/AN) youth’s knowledge and access to health information about sexually transmitted diseases and sexually transmitted infections (STDs/STIs). Focus groups and community-based participatory research practices contributed to engaging with youth ages fourteen to twenty-one from two Western tribal communities as well as tribal professionals. Results indicate that tribal youth differed by gender on knowledge-holding, misinformation about STDs/STIs, and access to health professionals. Youth demonstrated knowledge about different STDs/STIs, yet were often misinformed on specific symptoms and treatment. Lack of sexual health access for young men and lack of confidentiality in local health clinics were concerns. Interpersonal communication in dyads and small groups is an important medium in tribal communities and, in reservation-based communities, perhaps more so. The ability of AI/AN youth to discuss sexual health openly, honestly, and authentically holds great promise for designing effective youth messages that target sexually transmitted disease prevention efforts

How adolescents counter-argue television beer advertisements: Implications for education efforts

Examined types of counterarguments generated by Anglo and Latino adolescents exposed to television beer ads, noting counterargument differences based on demographic and behavioral variables. Questionnaires and comments from the students indicated that without any cues, they responded with counterarguments, though counterarguments represented only 6.3% of total responses. Counterargument patterns differed by age and alcohol experimentation.

Male Adolescents\u27 Reactions to TV Beer Advertisements: The Effects of Sports Content and Programming Context

Objective: This study examines white male adolescent responses to TV beer advertisements with and without sports content and to nonbeer ads when embedded in sports and entertainment programming. Method: A total of 72 advertisements and 24 television program excerpts were randomly sampled from national television programming. White male adolescents (N = 157) recruited in a public school system each viewed six ads (one of each of three types of ad embedded in each of two types of programming) comprising the 2 X 2 X 3 factorial, within-subjects, mixed-model (random and fixed effects) experimental design along with an age-level blocking factor and random factors for commercial and program stimuli. Cognitive responses to each ad were content-analyzed. Individual difference variables including alcohol use behavior, sensation-seeking, masculinity and sports involvement were also measured. Results: Subjects showed a consistent preference for beer ads with sports content. A significant three-way interaction between ad type, programming type and junior versus senior high-school age level also indicated that sports programming had an inconsistent effect on responses to beer ads but that nonbeer ads were responded to more positively during sports than during entertainment programming. Other analyses showed that subjects were more cognitively resistant to beer ads than to nonbeer ads. Conclusions: These results support public and official concerns that sports content in beer ads increase the ads\u27 appeal to underage youth. They do not support hypothesized concerns that sports programming might prime adolescents to be more receptive to beer ads. Implications for alcohol education efforts are discussed

Adolescent responses to TV beer ads and sports content/context: Gender and ethnic differences

A brief narrative description of the journal article, document, or resource. Finds that female adolescents responded less positively than males to beer advertisements and to sports content of advertising, and more positively to nonbeer advertisement. Shows also that positive responses to beer ads predicted alcohol use among female and male adolescents. Finds no differences in response patterns to ads due to Latino ethnicity. (SR

Adolescent perceptions of underage drinkers in TV beer ads

Tests adolescents\u27 perception of characters\u27 ages in four television beer advertisements and examines correlational relationships between such age judgments and alcohol use. Some 39.4% of participants reported that the youngest character was under 21. Perceptions were positively related to amount of alcohol use among junior high school students, but not among high school students. (RJM