Adolescent perceptions of underage drinkers in TV beer ads

Abstract

Tests adolescents\u27 perception of characters\u27 ages in four television beer advertisements and examines correlational relationships between such age judgments and alcohol use. Some 39.4% of participants reported that the youngest character was under 21. Perceptions were positively related to amount of alcohol use among junior high school students, but not among high school students. (RJM