Studying patterns of use of transport modes through data mining - Application to U.S. national household travel survey data set

Data collection activities related to travel require large amounts of financial and human resources to be conducted successfully. When available resources are scarce, the information hidden in these data sets needs to be exploited, both to increase their added value and to gain support among decision makers not to discontinue such efforts. This study assessed the use of a data mining technique, association analysis, to understand better the patterns of mode use from the 2009 U.S. National Household Travel Survey. Only variables related to self-reported levels of use of the different transportation means are considered, along with those useful to the socioeconomic characterization of the respondents. Association rules potentially showed a substitution effect between cars and public transportation, in economic terms but such an effect was not observed between public transportation and nonmotorized modes (e.g., bicycling and walking). This effect was a policy-relevant finding, because transit marketing should be targeted to car drivers rather than to bikers or walkers for real improvement in the environmental performance of any transportation system. Given the competitive advantage of private modes extensively discussed in the literature, modal diversion from car to transit is seldom observed in practice. However, after such a factor was controlled, the results suggest that modal diversion should mainly occur from cars to transit rather than from nonmotorized modes to transi

Let's Make Love: Whiteness, Cleanliness and Sexuality in the French Reception of Marilyn Monroe

Copyright © by SAGE PublicationsRichard Dyer’s seminal work on whiteness in film considers Marilyn Monroe as the epitome of an institutionally racist Hollywood system that imagines the most desirable woman to be blonde, given that blondeness is understood as a guarantee of whiteness. This article adds to other recent scholarship on Monroe that has sought to complicate this reading by examining other meanings that can be attributed to her bleached blonde hair. By closely analyzing media texts that discussed Monroe in 1950s France, this article demonstrates the way in which her performance of ideal American female sexuality was read through the prism of Monroe as icon of cleanliness and (linked) modernity. It examines the way in which Monroe’s modernity allowed her to partially escape the traditional feminine private sphere and it concludes that Monroe’s bleached blonde hair can be seen in this context as having liberatory potential

Identifying the Determinants of Light Rail Mode Choice for Medium- and Long-Distance Trips: Results from a Stated Preference Study

peer reviewedhe introduction of new public transport systems can influence society in a multitude of ways ranging from modal choices and the environment to economic growth. This paper examines the determinants of light rail mode choice for medium- and long-distance trips (10 to 40 km) for a new light rail system in Flanders, Belgium. To investigate these choices, the effects of various transport system-specific factors (i.e., travel cost, in-vehicle travel time, transit punctuality, waiting time, access and egress time, transfers, and availability of seats) as well as the travelers' personal traits were analyzed by using an alternating logistic regression model, which explicitly takes into account the correlated responses for binary data. The data used for the analysis stem from a stated preference survey conducted in Flanders. The modeling results are in line with literature: most transport system-specific factors as well as socioeconomic variables, attitudinal factors, perceptions, and the frequency of using public transport contribute significantly to the preference for light rail transit. In particular, the results indicate that the use of light rail is strongly influenced by travel cost and in-vehicle travel time and to a lesser extent by waiting and access-egress time. Seat availability appeared to play a more important role than did transfers in deciding to choose light rail transit. The findings of this paper can be used by policy makers as a frame of reference to make light rail transit more successful