Corporate identity orientation and disorientation: a complexity theory perspective

The importance of corporate identity to organizations is increasing, which has led to the conceptualisation of corporate identity orientation. This paper challenges existing thinking by suggesting that if corporate identity orientation exists, so could corporate identity disorientation. Using a complexity theory perspective this conceptual paper explores how orientation/disorientation could emerge, and how the two could be related. The paper concludes that a combination of orientation and disorientation could be beneficial for corporate identity development, and that disorientation need not be wholly negative. This is relevant because the environment organizations find themselves in increasingly causes identity disorientation, so exploring this further helps address this crucial issue. As such, this paper opens new directions for researchers to look at corporate identity development, and also for practitioners to embrace elements of disorientation and how it may help unlock new opportunities

Survey and scoping of wildcat priority areas

This report summarises the findings of three complementary projects commissioned by SNH to inform the selection of Priority Areas for wildcat conservation; as proposed in the Scottish Wildcat Conservation Action Plan 2013. The scoping projects combined field surveys, taxonomic and genetic assessments, population modelling and a questionnaire survey of public attitudes to wildcat conservation measures. The report makes a recommendations for six wildcat Priority Areas from the nine areas pre-selected by SNH for survey. The sites recommended as Priority Areas all had evidence of cats that were classified as wildcats based on their appearance. However, domestic cats or hybrids (between domestic cats and wildcats) were also found, highlighting the need for conservation actions to reduce the risks they pose to wildcats from hybridisation and disease

Political branding: sense of identity or identity crisis? An investigation of the transfer potential of the brand identity prism to the UK Conservative Party

Brands are strategic assets and key to achieving a competitive advantage. Brands can be seen as a heuristic device, encapsulating a series of values that enable the consumer to make quick and efficient choices. More recently, the notion of a political brand and the rhetoric of branding have been widely adopted by many political parties as they seek to differentiate themselves, and this has led to an emerging interest in the idea of the political brand. Therefore, this paper examines the UK Conservative Party brand under David Cameron’s leadership and examines the applicability of Kapferer’s brand identity prism to political branding. This paper extends and operationalises the brand identity prism into a ‘political brand identity network’ which identifies the inter-relatedness of the components of the corporate political brand and the candidate political brand. Crucial for practitioners, this model can demonstrate how the brand is presented and communicated to the electorate and serves as a useful mechanism to identify consistency within the corporate and candidate political brands

The influence of public funding on community-based sustainability projects in Scotland

Community-based initiatives (CBIs) towards sustainability are increasing. Their activities and impacts have attracted academic interest but little attention has been given to how CBIs engage with policy and institutional spaces. One way in which CBIs engage with these spaces is through receiving public funding. This paper looks at the challenges and opportunities that public funding presents for community groups. Data for this paper were gathered though interviews with CBIs and public funding bodies. The findings show that CBIs experience challenges negotiating technical and procedural, goals and ways of working, affecting their identity and aspirations. In conclusion, we argue that although public funding is crucial for CBIs, it is accompanied by a range of managerial and technical procedures that enrol CBIs in state accountability mechanisms. This may have the effect of favouring a certain type of CBIs or excluding those that cannot or will not accept public funding.</p