Molecular marketing, personalised information and willingness-to-pay for functional foods: Vitamin D enriched eggs

Increasingly, the health claims made by food products focus on the marketing of specific molecular enrichments. Research exploring consumers’ willingness to pay (WTP) for health claims assumes that individuals hold perfect information on the benefits of the enrichment, and that their valuations depend solely on whether or not they need to improve their health. While health interventions are aimed at individuals at higher health risk, consumers may be unaware of the health risks that they face, limiting the effectiveness of a generic targeting strategy. Using an orthogonal experimental design, we explore the impact of two factors on the WTP for vitamin D enrichment in eggs: whether the information is person-specific or generic; and the presence of a health claim explaining the vitamin D enrichment. Results indicate that it is the provision of information, not the health claim, that influences WTP. Both generic and personalised information lead to similar increases in the WTP for vitamin D enrichment. While we only observe a direct effect of generic information on the WTP for vitamin D enrichment, personal information may also operate by increasing the perceived risk of vitamin D deficiency. Our results support the use of personalised health information during the choice task as a means of increasing the sales of healthy products

Simplex-Coded BOTDA Sensor Over 120 km SMF with 1 m Spatial Resolution Assisted by Optimized Bidirectional Raman Amplification

Bidirectional low-noise Raman amplification and simplex coding based on the return-to-zero modulation format are optimized through numerical simulations for long-range Brillouin optical time-domain analysis sensing. Experimental results are reported on sensing capabilities along 120-km distance with 1-m spatial resolution, and worst-case temperature and strain resolution values of 1.3 °C and 26 με, respectively

Experimental analysis on concrete blocks reinforced with Arundo donax fibres

Over the last decades, there has been growing attention in research and development on non-conventional building materials, such as vegetable fibres (e.g., flax, hemp, jute, etc.), to be used as eco-friendly materials in a wide range of applications in civil construction. The main reasons for this interest are related to the specific properties, price, and sustainability of natural fibres, which can be considered ‘green’ building materials. In this article, the tensile strength of a new type of fibre extracted from the stem of the Giant Reed Arundo donax L. has been investigated. First, these fibres, which widely grow in Mediterranean areas but are diffused worldwide as well have been extracted from the outer part of the plant stem. Then, in order to have an initial idea of their influence on the mechanical properties of concrete, some experimental bricks have been prepared, with the addition of different weight percentages of this vegetal fibre. Compression and tensile tests on the whole block have been performed to assess the mechanical properties of these bricks. Hence, the differences between concrete bricks without fibre and those reinforced with different weight percentages of natural fibre have been analysed, assessing their potential applications in bio-architecture

Experimental analysis on concrete blocks reinforced with Arundo Donax fibers.

Over the last decade, there has been a growing attention in research and development on non-conventional building materials and technologies, such as vegetable fibers (e.g., flax; hemp; jute; etc.), to be used as eco-friendly materials in a wide range of applications in civil construction. The main reasons of this interest are related to the specific properties, price and sustainability of natural fibers, which can be considered as “green” building materials. In this article, a new kind of fibers, extracted from stem of the Giant Reed Arundo donax L., has been investigated as a potential reinforcement of construction materials. These fibers, which widely grow in Mediterranean areas, but that are diffused all around the world as well, have been extracted from the outer part of plant stem. Then, some experimental concrete bricks, have been prepared with the addition of different weight percentages of vegetal fiber. To assess the mechanical properties of these bricks, tensile tests on single fiber have been performed, as well as compression tests on the whole block. Hence, the differences between concrete bricks without any fiber and those reinforced with different weight percentages of natural fiber have been analyzed, and their potential applications in bio-architecture have been assessed

Concrete Blocks Reinforced with Arundo donax Natural Fibers with Different Aspect Ratios for Application in Bioarchitecture

In recent decades, the construction industry has advanced in its use of natural green resources, such as vegetable fibers (e.g., flax, hemp, jute, etc.) added in concrete mixtures, to create building materials that are both economically and environmentally sustainable. The pricing, low energy cost, and environmental sustainability of these natural fibers are driving this interest. The quantity of fibers and the ratio of fiber length to its transverse diameter (aspect ratio) are critical characteristics that have a decisive impact on concrete’s mechanical qualities. The influence of the aspect ratio of Arundo donax fibers on the tensile characteristics of concrete blocks was specifically investigated in this study. These fibers were collected from the outer section of the stem of this plant, which grows commonly in Mediterranean locations, but that is also found all over the world. Experiments were carried out on cylindrical concrete blocks with a constant amount of fiber (1 percent by weight) and different aspect ratios: 30, 50, and 70 (mm/mm) respectively, to assess their tensile strength, even when compared with concrete blocks without any fiber addition. Tensile tests on Arundo donax fibers were also conducted, with the aim to contribute to the analysis of their interaction with cementitious matrices, and to assess differences between the various compositions. The results showed a direct impact of the aspect ratio on the final tensile strength of concrete blocks, with higher aspect ratios producing superior tensile properties

A Typological Classification for Assessing Farm Sustainability in the Italian Bovine Dairy Sector

open5noItaly is among the most important countries in Europe for milk production. The new European policies encourage a transition towards sustainability and are leading European dairy farms to follow new trajectories to increase their economic efficiency, reduce their environmental impact, and ensure social sustainability. Few studies have attempted to classify dairy farms by analyzing the relationships between the structural profiles of farms and the social, environmental, and economic dimensions of sustainability. This work intends to pursue this aim through an exploratory analysis in the Italian production context. The cluster analysis technique made it possible to identify three types of dairy farms, which were characterized on the basis of indicators that represented the three dimensions of sustainability (environmental, social, and economic sustainability) and the emerging structural relationships based on the structural characteristics of the dairy farms. The classification made it possible to describe the state of the art of the Italian dairy sector in terms of sustainability and to understand how different types of farms can respond to the new European trajectories.openMasi, Margherita; Vecchio, Yari; Pauselli, Gregorio; Di Pasquale, Jorgelina; Adinolfi, FeliceMasi, Margherita; Vecchio, Yari; Pauselli, Gregorio; Di Pasquale, Jorgelina; Adinolfi, Felic

GIScience and Historical Cartography for Evaluating Land Use Changes and Resulting Effects on Carbon Balance

Multi-chronological examination of territory using GIScience and historical cartography may reveal a strategic tool for investigating changes in land use and the surrounding landscape structure. In this framework, the soil plays a key role in ecosystem evolution, since it governs all the mechanisms at the basis of vegetal growth, as well as all components of the total environment contributing to the formation of a rural landscape, including the balance of carbon dioxide. The present study was developed using a GIS approach applied to historical maps and aims to assess the environmental impact of land-use change, with particular attention to its effects on agricultural soil and atmospheric carbon dioxide balance. Thanks to a comparison between historical cartographic maps of different periods, this geospatial approach has enabled the assessment of the evolution of the rural land of the study area in the municipality of Ruoti (Basilicata Region—Southern Italy). This area, indeed, has been affected by deep land-use transformations, mainly caused by agricultural activities, with a resulting impact on the atmospheric CO2 balance. These transformations have been analyzed and quantified in order to contribute to the understanding on how the changes in land use for agricultural purposes have led to unforeseen changes in the rural landscape, ecosystems and the environment. The results showed that the greatest changes in land use were caused by the abandonment of large rural areas, resulting in the expansion of urban areas, a decrease in orchard and arable land (about less 25%), and an increase in woodland (more than 30%). These changes have resulted in a doubling in soil carbon fixation value. The final results have therefore confirmed that historical cartography within a GIS approach may decisively offer information useful for more sustainable agricultural activities, so as to reduce their negative contribution to climate change

Design and Experimental Characterization of EDFA Based WDM Ring Networks with Free ASE Light Re-circulation and Link Control for Network Survivability

In this paper, we theoretically and experimentally investigate the performance of erbium-doped fiber amplifier (EDFA)-based WDM ring networks with free amplified spontaneous emission (ASE) light recirculation. We show that, with proper network and amplifier design, the lasing light generated by free ASE recirculation within the looped network provides an effective gain clamping technique, ensuring limited signal power excursions under WDM channels add-drop operations. Considering a ring network composed of eight fiber sections and eight EDFAs, maximum signal power overshoots below 2.5 dB have been measured under 23 24 WDM channels drop. Optical signal-to-noise ratio (OSNR) analysis and bit-error rate (BER) measurement at 10 Gb/s confirm acceptable performances and negligible penalties due to polarization effects and relative intensity noise transfer from laser light to WDM signals. We also propose and demonstrate a new link control technique which overcomes the main limiting factors of such networks, respectively, related to OSNR degradation, stability and survivability to fiber and EDFA breakages

A typological classification for assessing farm sustainability in the Italian Bovine dairy sector

Italy is among the most important countries in Europe for milk production. The new European policies encourage a transition towards sustainability and are leading European dairy farms to follow new trajectories to increase their economic efficiency, reduce their environmental impact, and ensure social sustainability. Few studies have attempted to classify dairy farms by analyzing the relationships between the structural profiles of farms and the social, environmental, and economic dimensions of sustainability. This work intends to pursue this aim through an exploratory analysis in the Italian production context. The cluster analysis technique made it possible to identify three types of dairy farms, which were characterized on the basis of indicators that represented the three dimensions of sustainability (environmental, social, and economic sustainability) and the emerging structural relationships based on the structural characteristics of the dairy farms. The classification made it possible to describe the state of the art of the Italian dairy sector in terms of sustainability and to understand how different types of farms can respond to the new European trajectories