Improving Internal Marketing Programs as Organization Development Interventions to Enhance Market Performance :

AbstractThis action research was originated from the inner inspiration and vision of the researcher toward the goal of developing and helping the organization to solve a problem. The problem addressed was the lack of employee market orientation behavior and organizational commitment. These were affecting the market performance of L’VIORS, and they were addressed by a set of internal marketing programs as OD Interventions.Internal marketing programs consisting of training, discussion, and one on one coaching, have proven to be an appropriate OD Intervention in solving the problems facing the company of L'VIORS, a leading beauty clinic in Surabaya, Indonesia. In this instance the internal marketing programs were not only able to solve employee problems, but at the same time able to increase organizational commitment and to create a market orientation on leader and employee behavior, which in turn improved the market performance of the company that has been stagnant for the last three years since 2012. This study used a model of action research through 3 stages of pre-ODI, ODI, and post ODI and simultaneously qualitative and quantitative analyses were also employed in this research. Primary data was collected through informal interviews, direct and indirect observations, and survey by using questionnaires, as well as in-depth interviews. In addition, secondary data were also drawn from several documents from the company.Overall, through the OD Intervention process conducted by the researcher at the company, positive responses and appreciation was given by the leaders and employees of the company. These were due to the fact that after the company implemented Internal Marketing Programs as an OD Intervention, there have been changes in market orientation behavior not only by employees of the company, but also been indicated by customer’s post research perceptions of L'VIORS. Internal Marketing programs as ODI have succeeded in creating a change in mindset, attitudes, and behavior, as well as employee commitment to the company. Furthermore, significant changes have been apparent at the level of individual, group, and organization of the company L'VIORS.Key words: internal marketing, organizational commitment, market orientation, market performance, organization development interventions (ODI)

LINKING ACCOUNTING INFORMATION SYSTEM WITH ORGANIZATIONAL LEARNING AND COMPETITIVE ADVANTAGES

This study examines the role of accounting information systems (AIS) to support organizational learning (OL) process in achieving competitive advantages (CA), particularly in the hospitality industry at East Java. The development of the tourism industry in East Java, Indonesia, has impacted positively on the development of hotels in various regions. The growth of business hotel in East Java in line with government efforts to increase local tourism destinations. A series of questionnaires in the form of five Likert-Scale, as the research tool, distributed to three-star until five-star hotels in selected cities in East Java, and acquired 41 hotels which as the objects of this study. The respondents to the questionnaires were at minimum level of managers, especially from the departments of Accounting, Finance, Marketing and HR, and the total is 123 respondents. Data were tested using the Partial Least Square (PLS) for testing and estimating causal relationships by integrating factor analysis and path analysis. This study found that the direct relationship between OL and CA was positively significant, as well as the indirect relationship between them through the use of AIS. The role of AIS as the intervening variable was effective in strengthening the influence of OL to CA

EFEK INTERVENSI TRAINING DAN COACHING KEBERMAKNAAN KERJA TERHADAP KINERJA KARYAWAN: THE EFFECT OF MEANINGFUL WORK TRAINING AND COACHING INTERVENTION ON EMPLOYEE PERFORMANCE

This study aims to determine the extent of meaningful work interventions in the form of training and coaching can improve room attendant’s performance (housekeeping department) at Bumi Surabaya City Resort. The research was conducted by the action research method with three stages namely Pre ODI (Diagnosis), ODI (Design and Implementation), and Post ODI (Expected Outcome). ODI itself stands for Organization Development Intervention, which means a structured program designed to solve problems, thereby enabling organizations to achieve goals. Based on Pre ODI results, room attendants have low performance because room attendants do not yet understand the purpose and meaning of their work. Therefore at the ODI stage, researchers provide meaningful work interventions with tools in the form of training and coaching to improve employee performance. To see an improvement in employee performance, the Post ODI researchers conducted a different test (Paired Sample T-Test) before and after the intervention. The results showed that meaningful work training and coaching intervention were able to increase employee performance scores from 3,03 (Pre ODI) to 3,43 (Post ODI). Thus, the research hypothesis can be accepted that there are differences in the average employee performance scores before and after the intervention. Keywords: coaching, employee performance, meaningful work, organization development intervention, trainin

Synergy of program strategies on road handling in Denpasar city

Road handling and utility installation in Denpasar City Area are still running based on the work program of each agency and have not yet been integrated. Utility owners conduct system repairs or additions according to consumer demand. However, in the implementation, they do not synergize with the road organizer program. The restoration of road pavement conditions is not optimal and has potential to damage the utility system as a result of these circumstances. This study aims to analyze the existing conditions, the synergy program constraints, and the correct strategies to synergize road handling and utility system installation. Data were collected using questionnaire survey, interview, and focus group discussion. Purposive sampling method was chosen to select respondents. Subsequently, the data collected were analyzed using qualitative descriptive and SWOT analysis. The results of the analysis show that synergistic conditions have not been implemented. The constraints faced by the program synergy are the ineffectiveness of coordination and collaboration between relevant stakeholders, ineffectiveness of stakeholder involvement, lack of vision and mission of stakeholders to make changes, stakeholders being reluctant to change, budget constraints, lack of stakeholder innovation, operational and maintenance costs of integrated projects, and relatively large and stakeholders have not initiated integrated project management. The strategies undertaken to create program synergy are: preparing regional regulations and regulations, forming joint teams, synergizing road and utility network databases, creating pilot projects and setting up an online complaints service

Talent Management And Financial Performance: Does Organization Learning Mediate That Relationship?

This research has a purpose to identify the impact of the talent management through organization learning towards the financial performance of the listed consumer goods sector in Indonesia. Indonesia costumer goods sector has faced significant growth during the recent year, the companies are enforced to establish competitive strategy to maintain their position in the market. Talent management should be paid attention more since it helps the company to attract, acquire, and retain the best employees that may help maintaining their position in the market as well as enhancing the performance. Based on the hypothesis test, it is true that talent management influences organization learning and financial performance. The results also reveal that some companies still need to improve the attraction activities and system to capture learning which are the first indicator of talent management and forth indicator of organization learning. In addition, it was found that organization learning as a mediator can strengthen the relationship between talent management and financial performanc

Pendekatan Strategi Green Marketing dalam Meningkatkan Citra Perusahaan (studi kasus ‘Surabaya Green and Clean’ yang dilakukan PT.Unilever Indonesia,Tbk)

„Green Marketing‟ merupakan sebuah pendekatan strategi yang mampu memperkuat positioning perusahaan dan produknya di tengah masyarakat. Dalam hal ini perusahaan bisa memilih dua alternatif perspektif „Green Marketing‟ yang akan digunakannya. Pertama perusahaan mengkomunikasikan kepedulian mereka terhadap lingkungan hidup kepada konsumen dan masyarakat sebagai alat pemasaran. Kedua perusahaan bertanggung jawab pada lingkungan hidup tanpa mempromosikannya. Salah satu perusahaan yang telah mengaplikasikan strategi Green Marketing melalui program Corporate Social Responsibility ‟Green and Clean Surabaya‟ adalah PT Unilever Indonesia,Tbk. Tujuan tulisan ilmiah ini adalah untuk melihat bagaimana hubungan antara program „Green and Clean Surabaya‟ dengan Citra yang terbentuk pada PT Unilever Indonesia,Tbk. Tulisan ilmiah ini menggunakan contoh kasus pada program „Green and Clean” PT Unilever Indonesia Tbk, dengan desain penelitian deskriptif, dan menggunakan non probability sampling serta tehnik purposive pada 20 kampung di Surabaya yang telah mendapatkan treatment program „ Green and Clean‟ tersebut. Alat analisa yang dipakai adalah analisis korelasi dengan cara mengkorelasikan rata-rata jawaban responden pada variabel Green Marketing dengan variabel Citra Perusahaan. Hasil analisis yang didapat adalah terdapat hubungan yang signifikan antara aktifitas Green Marketing melalui program „Green and Clean‟ dengan citra perusahaan PT.Unilever Indonesia Tbk, sehingga dapat disimpulkan bahwa semakin tinggi nilai Green Marketing , maka semakin tinggi pula Citra Perusahaan. Key Word : Green Marketing, Corporate Social Responsibility, Citra Perusahaa

PENGARUH ENTREPRENEURIAL ORIENTATIONTERHADAP FINANCIAL PERFORMANCE DENGANMARKETING CAPABILITY DAN ORGANIZATIONAL LEARNING SEBAGAI VARIABEL INTERVENING PADA PT.ASURANSI CENTRAL ASIA DI SURABAYA

Penelitian ini bertujuan untuk menganalisis pengaruh Orientasi Kewirausahaan (pengambilan resiko, proaktif, inovasi, persaingan agresif, otonomi), terhadap Kinerja Keuangan di PT Asuransi Central Asia di Surabaya, dengan Kemampuan Pemasaran (pemasaran sensasional, Pemasaran Kemampuan, Pemasaran Target dan Positioning), dan Pembelajaran Organisasi (Komitmen untuk belajar, Bebasgi Visi, Intra-organisasi Pembangian pengetahuan, pemikiran terbuka) sebagai variabel intervening. Penelitian ini dilakukan dengan menyebarkan kuesioner kepada 100 responden klien cabang PT.Asuransi Centra Asia Surabaya. Teknik analisis yang digunakan adalah teknik analisis kuantitatif dengan metode path analysi

PENGARUH EXPERIENCE QUALITY TERHADAP CUSTOMER LOYALTY DENGAN PERCEIVED VALUE DAN BRAND IMAGE SEBAGAI VARIABEL INTERVENING DI DE SOEMATRA 1910 SURABAYA

The growth of the upper class society in Indonesia has increased, especially in the second largest metropolitan city of Surabaya. In Surabaya, there is a function house where to understand the way of thinking of its customer and the target are the upper class society in Surabaya. This research aims to analyze the influence of Experience Quality (accessibility, competence, customer recognition, helpfulness, personalization, problem solving, promise fullfilment, value for time) on Customer Loyalty by considering the factors of Perceived Value (instrumental value, the expressive value, hedonistic values, sacrifice value) and Brand Image (mystery, sensuality, intimacy). This study conducted by distributing questionnaires to 120 respondents who are the consumers of De Soematra 1910. Analysis technique used is of quantitative analysis with path analysis metho