Place branding and the representation of people at work: Exploring issues of tourism imagery and migrant labour in the Republic of Ireland

This paper addresses destination brand image in tourism marketing and assesses the contribution of tourism ' s workforce to such image and branding, considering the role that employees play in visitors ' interpretation of their experience of destination and place. The focus of this paper, therefore, is on the role of people in the image of place and the potential for contradiction in imagery as the people who inhabit and work within a place change over time. At the same time, both those who promote a destination and those consuming the place as visitors may well have expectations that are fixed in imagery that does not accord with that held within the wider community. The location of this paper is Ireland where the traditional promotion of the tourism brand has given a core role to images of people and the friendliness of the hospitality of Irish people, represented by largely homogeneous images. Recent growth in the ' Celtic tiger ' economy has induced unprecedented and large-scale migration from countries across the globe to Ireland, particularly into the tourism sector. This paper raises questions with regard to the branding of Ireland as a tourist destination in the light of major changes within the demography and ethnicity of its tourism workforce

Oncogenic Signaling Pathways in The Cancer Genome Atlas

Genetic alterations in signaling pathways that control cell-cycle progression, apoptosis, and cell growth are common hallmarks of cancer, but the extent, mechanisms, and co-occurrence of alterations in these pathways differ between individual tumors and tumor types. Using mutations, copy-number changes, mRNA expression, gene fusions and DNA methylation in 9,125 tumors profiled by The Cancer Genome Atlas (TCGA), we analyzed the mechanisms and patterns of somatic alterations in ten canonical pathways: cell cycle, Hippo, Myc, Notch, Nrf2, PI-3-Kinase/Akt, RTK-RAS, TGFb signaling, p53 and beta-catenin/Wnt. We charted the detailed landscape of pathway alterations in 33 cancer types, stratified into 64 subtypes, and identified patterns of co-occurrence and mutual exclusivity. Eighty-nine percent of tumors had at least one driver alteration in these one alteration potentially targetable by currently available drugs. Thirty percent of tumors had multiple targetable alterations, indicating opportunities for combination therapy

Cultural Diversity in Hospitality Work: The Northern Ireland Experience

International workers are a growing category of employees in the hospitality industry of Northern Ireland (NI). The retention and skills shortages of the industry are significant factors in facilitating this increase. Thus, international workers could be an invaluable new source of labour for the hospitality industry, provided that they are properly looked after and managed. However, little is known about the number of people moving to Northern Ireland to take up work in the hospitality industry. This paper sets out to answer some of the 'unknowns' - including nationality, demographic characteristics, educational, employment and economic background. The paper draws on data collected through a survey of migrant workers in nine hotels in Northern Ireland and focus groups with migrant employees in all of the survey establishments. Issues of social integration within the workforce and the wider community as well as the future that migrant workers see for themselves are discussed from a human resource perspective