Brands in international and multi‐platform expansion strategies: economic and management issues

Powerful media branding has historically facilitated successful international expansion on the part of magazine and other content forms including film and TV formats. Multi-platform expansion is now increasingly central to the strategies of media companies and, as this chapter argues, effective use of branding in order to engage audiences effectively and to secure a prominent presence across digital platforms forms a core part of this. Drawing on original research into the experience of UK media companies, this chapter highlights some of the key economic, management and socio-cultural issues raised by the ever-increasing role of brands and branding in the strategies of international and multi-platform expansion that are increasingly common- place across media

Composition of the Top Management Team and Firm International Diversification

This study investigates the impact of various top management team characteristics on firm international diversification. Relying on data from 126 firms in the electronics industry, we find that certain top management team characteristics are related to international expansion. Specifically, results indicate that lower average age, higher average tenure, higher average elite education, higher average international experience, and higher tenure heterogeneity are associated with firm international diversification. The study reinforces the importance of top management team composition in internationalization decisions and suggests further research in this context.Yeshttps://us.sagepub.com/en-us/nam/manuscript-submission-guideline

Complexity Theory for a New Managerial Paradigm: A Research Framework

In this work, we supply a theoretical framework of how organizations can embed complexity management and sustainable development into their policies and actions. The proposed framework may lead to a new management paradigm, attempting to link the main concepts of complexity theory, change management, knowledge management, sustainable development, and cybernetics. We highlight how the processes of organizational change have occurred as a result of the move to adapt to the changes in the various global and international business environments and how this transformation has led to the shift toward the present innovation economy. We also point how organizational change needs to deal with sustainability, so that the change may be consistent with present needs, without compromising the future

Critical Incidents im internationalen Projektmanagement erfordern hybrid skills

Seit den frühen 60er Jahren ist auch in Deutschland ein stetiger Anstieg von Auslandsinvestitionen und internationalen Unternehmensaktivitäten zu verzeichnen, ebenso wie deutsche Unternehmen im Ausland investieren und aktiv sind. Heute finden sich täglich Meldungen über internationale Unternehmenszusammenschlüsse sowohl von deutschen Firmen im Ausland – et vice versa. Und in Folge finden lokale oder globale Anpassungen wie z.B. Re-Organisationen statt, die Anpassung technischer Standards an Produkte und Produktion ebenso wie die Anpassung von Managementstandards wie z.B. internationale Rechnungslegung oder einheitliche Unternehmens-Software sowie ein einheitliches globales oder ein differenziertes lokales Marketing. Hierbei wird i.d.R. eine interkulturell besetzte Projektgruppe mit der Problembearbeitung eingesetzt