Unwanted Cultural Heritage of the Republics of the Former Yugoslavia

The subject of this paper is the systematic destruction and the current state of monuments to the national liberation struggle in the former Yugoslavia. The aim of the paper is to point out the fact that after the breakup of the former Yugoslavia in 1990, in all republics, to a greater or lesser extent, deliberate neglect or targeted destruction of cultural heritage created in the period between 1945–1990. Monuments erected to commemorate the anti-fascist struggle in the Second World War are desecrated, neglected or demolished. For the purposes of this article, the secondary data sources have been used, including information available on the Internet, daily newspapers, as well as in the relevant literature on. The method of qualitative data analysis was applied. In addition to the above, the paper will use relevant examples on the topic of destruction of monuments. The politicization, revision and mythologizing of history in our time is particularly expressed in the way we treat cultural heritage. There are positive examples of restoration of demolished monuments from that period, but for now it is still not enough

Biographical method research in sport

An increasing number of academic fields, including literature, history, sociology, anthropology, social policy, use biographical methods in their studies. These techniques can be labeled by various terms, including autobiography, autoethnography, personal history, oral history, and life story. Biographies help us identify trends as well as unique aspects of life. A key issue in biographical research is objectivity and how to balance the particular and the universal, the individual and the common. The biographical method in sport is an analytical approach used to uncover the history of athletes and their sports organizations and provides an in-depth look at the athlete's place in the world of sport, focusing in particular on the role their personal life and experiences played in their sporting achievements

ETHICAL AND LEGAL ASPECTS OF PUBLIC RELATIONS

Public Relations (PR), a significant component of the media industry, also represents a management function that helps establish and maintain beneficial connections between the organization and various stakeholders. The evolution of the public relations profession is commonly perceived as a qualitative shift from the unethical practices that dominated several decades since the 1920s to strategically and ethically conducted campaigns in contemporary business. However, when considering the practice of PR in the first decades of the 21st century, numerous concerns arise regarding ethical dilemmas, conflicts, and, consequently, the ethical decisionmaking process. The main objective of this paper is to offer an overview of ethics and its development in PR. The application of ethical principles based on utilitarian, deontological, situational and virtue approaches is discussed. This study also analyzes the most frequently encountered ethical problems in contemporary PR practice. Finally, the paper delves into some models of the ethical decision-making process and discusses the legal consequences of PR

The differences between human resource management in domestic and international environment

Today's business operation of a company goes beyond national boundaries while human resources are the only active resource of companies. Therefore, the topic of the actuality of human resources management in the domestic and international environment is becoming larger, which is also the starting point in the analysis of this issue. Considering the importance of human resources in business, this paper is concerned with the international human resource management, or the differences between human resource management in the domestic and international environment. The aim of this paper is to present international human resource management as a broader concept than national human resource management. Accordingly, the paper will show differences that come from human resources management in the national and international environment as well as some of the implications regarding the purpose and learning opportunities of companies that internationalize their business. The basic premise in this paper is that there are differences between human resource management in the domestic and international environment

PROMOTION ON THE INTERNET AS A FUNCTION OF AGRIBUSINESS DEVELOPMENT IN CENTRAL SERBIA

The advancement of information technologies during the past several decades has excelled, especially those that are applicable to all aspects of human activity. The aim of this paper is to determine the views of agricultural product producers in Central Serbia on e-business, with a focus on determining the perception of the promotional potential of the Internet itself. As social media networks, play an increasing role in e-business globally, the intention is to emphasize the importance of their use in order to promote various agricultural and food products. The survey included a final sample of 92 respondents. The basic hypothesis in this paper is that the Internet as an e-business technology has great potential for improving the position of farmers and producers, but also that it is not used in its full potential. The results confirm the aforementioned hypothesis, while the conclusions are directed towards the necessity of education in order of getting to know the benefits of e-business, as well as the advantages of promotion via social networks

DIGITAL MARKETING - MARKETING OPPORTUNITIES AND THE POWER OF DIGITAL CONSUMERS

The article contrasts digital and conventional marketing while also examining the fundamentals of the idea of digital marketing, as well as its structure and characteristics in contemporary corporate environments. This study tries to pinpoint the key strategies for attracting and keeping people while utilizing digital marketing. The primary digital marketing tools are examined, and it is emphasized that there are no general answers for tool selection; rather, each tool must be chosen for a particular business. Digital marketing is the practice of promoting goods or services via the use of digital technology, mostly the Internet but also mobile devices, display advertisements, and other digital media. Digital marketing efforts are becoming more common and effective as digital platforms are integrated into daily life and marketing strategies and as more consumers use digital devices than physical stores. This essay largely focuses on conceptualizing digital marketing and how it benefits modern businesses

Hydraulic engineering for sustainable development of irrigation systems in the Republika Srpska

Proizvodnja hrane bi trebalo da bude osnova i pokretač razvoja privrede Republike Srpske, ali raspoloživi polјoprivredni i vodni resursi nisu dovolјno iskorišćeni. Na području ključnih makroparcela uz rijeku Savu evidentan je “resursni paradoks” - velike poljoprivredne površine visokih bonitetnih klasa nalaze se unutar područja branjenih od poplavnih voda, a godišnje padavine na tim područjima nisu dovoljne za razvoj intenzivne poljoprivredne proizvodnje. Razvoj navodnjavanja na ovim područjima, ali i na manjim površinama u ruralnim područjima na istoku i jugu prepoznat je kao okosnica privrednog razvoja Republike Srpske. Uvažavajući činjenicu da na uzvodnim potezima vodotokova u Federaciji BiH ne postoje izgrađeni integralni vodoprivredni sistemi u kojima je obezbijeđena voda za navodnjavanje, Vlada i resorno Ministartvo poljoprivrede, šumarstva i vodoprivrede Republike Srpske su u prethodnom periodu, uz velika ulaganja, značajno popravile veoma skromno stanje sistema za navodnjavanje, oslanjajući se na raspoložive vodne resurse u Republici Srpskoj. U procesu razvoja polјoprivredne proizvodnje, uz primjenu navodnjavanja, prihvaćeni su i razvijani trendovi koji su zastuplјeni u razvijenim zemlјama EU, uvažavajući principe vodne produktivnosti, kroz unaprijeđenje i racionalizaciju. Razmatra se postepeno uvođenje savremenih naučnih pristupa i dostignuća tzv. „precizne polјoprivrede“, kao racionalnog pristupa u polјoprivrednoj proizvodnji i navodnjavanju. U ovom radu prikazana su iskustva razvoja sistema navodnjavanja sa aspekta hidrotehnike u desetogodišnjem razvojnom periodu u Republici Srpskoj, odnosno primjeri: planiranja jednonamjenskih i višenemjenskih akumulacija, principi realizacije vodozahvata iz akumulacija, rječnih tokova i podzemlja, te načini distribucije vode do makro i mikroparcela u različitim uslovima i na specifičnim područjima. Data je projekcija nastavka održivog planskog razvoja sistema navodnjavanja uvažavajući strateške odrednice sektora vodoprivrede i poljoprivrede Republike Srpske, kao i sociološke elemente zadržavanja stanovništva u ruralnim područjima, gdje je značajan trend napuštanja tih područja.Food production should be at the heart of the Republika Srpska's economic development but the available agricultural and water resources are underutilized. A ‘resource paradox’ is evident in the area of key macro-plots along the Sava River, where large high-grade agricultural plots are located in flood protected areas but annual rainfall is not sufficient for the development of intensive agricultural production. The development of irrigation in these areas, but also in smaller plots in rural areas in the east and south, has been recognized as central to the economic development of the Republika Srpska. The RS Government and the relevant Ministry of Agriculture, Forestry and Water Management have recognized that the upstream sections of the watercourses in the Federation of B&H do not have integrated water management systems providing irrigation water. They have invested significantly to improve the modest irrigation system, relying on available water resources in the Republika Srpska. EU practices were used in the process of developing agricultural production by means of irrigation, respecting the principles of water productivity through improvement and rational use of water. Consideration has been given to the gradual introduction of modern scientific approaches and the benefits of precision agriculture with its streamlined approach in agricultural production and irrigation. This paper presents the experience of applying hydraulic engineering to the development of irrigation systems during a ten-year period in the Republika Srpska. It presents examples of: planning of single-purpose and multi-purpose reservoirs; principles of water abstraction from reservoirs, rivers and underground, and methods of distributing water to macro and micro-plots in different conditions and specific areas. Consideration has been given to the reservoirs in the Jablanica River basin - sub-basin of the Lubina River (Potkozarje in the municipality of Gradiška), and a general analysis is given of the other necessary reservoirs in Republika Srpska, as well as planned and newly built irrigation systems in the Drina, Sava, Trebišnjica and Vrbas river basins. The paper provides a projection of the continuation of sustainable development of irrigation systems, taking into account the strategic determinants of the water and agricultural sectors in the Republika Srpska, as well as the sociological elements of retaining population in rural areas where there is significant depopulation.[https://www.vodoprivreda.net/wp-content/uploads/2020/12/4-Tamara-Sudar-i-saradnici.pdf

Rebranding the Serbian Armed Forces

The power of brands is very high, so it is important to know how they work; how they are managed; how they are created and maintained; why some are successful, and others are not. However, branding is not just about function, presence or visibility; emotional connection with people is of paramount importance for a complete success. The Serbian Armed Forces are one of the oldest brand, which has huge social significance and impact. It is a brand that is firmly rooted in the minds of people, which, despite all the tragic events of the early 1990s, arouses positive emotions. The Serbian Army lost its identity back in 1918. Since the Union of Serbia and Montenegro was dissolved, the Serbian Armed Forces have been in quest for its identity, shattered image, elements of a new name, ideas, and structures. True and strong brands are long-lived. However, in case of their neglect, carelessness and lack of commitment, they need revitalization and rebranding

Prirodno kretanje stanovništva u Šumadijskom okrugu kao faktor privrednog razvoja

nem

The importance of knowledge management and the impact of social networks application on industry 5.0

The aim of this analysis is to determine the extent to which employees believe that knowledge management, ie additional training, has an impact on the business success of the company. The defined goals of the research refer to the assumption that there is a connection with the age of employees about the attitude related to the application of knowledge management. Modern social business is based on modern technology, knowledge and new management theories. The application of new technologies has greatly helped to improve the quality of human action in many areas, both business and social. Companies are increasingly attaching importance to quality. In order to fully achieve the quality system, it is necessary to clearly and precisely define the goals and strategies by which the company is run. It is believed that education, training are not just the wishes of employees but the needs. Education helps not only individuals but also the wider community