Digital Gaming and the Advertising Landscape

The evolution of the game industry and changes in the advertising landscape in recent years have led to a keen interest of marketers in using digital games for advertising purposes. However, despite the increasing interest in this marketing strategy, the potential of digital games as a medium to convey advertising messages remains unexploited.*Digital Gaming and the Advertising Landscape* explores the different ways advertising messages can be embedded within digital games. An interdisciplinary approach is used to help explain how persuasive communication works within digital games. It does so by forging new links within the area of game studies where the emphasis of this book clearly lies, while also taking up new subjects such as design theories and their relation to games as well as how this relationship may be used in a practical context

Digital Gaming and the Advertising Landscape

The evolution of the game industry and changes in the advertising landscape in recent years have led to a keen interest of marketers in using digital games for advertising purposes. However, despite the increasing interest in this marketing strategy, the potential of digital games as a medium to convey advertising messages remains unexploited.*Digital Gaming and the Advertising Landscape* explores the different ways advertising messages can be embedded within digital games. An interdisciplinary approach is used to help explain how persuasive communication works within digital games. It does so by forging new links within the area of game studies where the emphasis of this book clearly lies, while also taking up new subjects such as design theories and their relation to games as well as how this relationship may be used in a practical context

Games as Political Actors in Digital Journalism

The goal of this study is to explore the role of digital games as political actors in digital journalism. The development of digital games designed to frame journalistic messages led to the emergence of newsgames. This trend impacts online mass media outlets’ performance as political actors in democratic polities. In this article, we explore the current relationship between political communication and newsgames by answering the following research question: How do online mass media outlets use newsgames to report, interpret, and critically analyze democratic polities? In this study, an inductive grounded theory approach was used to analyze 29 political newsgames published in 25 mass-media digital outlets across 11 different countries. The findings reveal that mass media outlets employ political newsgames to perform four distinct functions when covering political events: analytical reportage, commentary, critical scrutiny, and representation

The Role of Spontaneous Digital Play during Young Patients’ Cancer Treatment

In Europe alone, more than 120,000 children and 150,000 adolescents are diagnosed with cancer every year. Thanks to treatment innovations the survival rates of young patients’ cancer increase substantially every year, but improved prognoses are in many cases linked to longer treatments. To cope with the social, emotional, and developmental challenges associated with cancer, play and playful activities are widely recognized as fundamental for adolescents and children. This article presents the results of an exploratory study conducted to better understand the role of free digital play for young cancer patients (0–17 years). Methodology: 15 semi-structured qualitative interviews were conducted, divided into two groups. The first group consisted of four experts and the second group consisted of 11 parents of young cancer patients. Conversations with the participants revolved around children’s use of digital platforms during cancer treatment, emphasizing their motivations to play digitally, methods and patterns of use, perceived benefits, and impact on children’s social interactions, identity development, and personal narrative. The results show that digital play becomes a valuable activity for young cancer patients during three phases of the treatment: (1) inpatient care; (2) outpatient care; and (3) remission. We also identified three types of digital play patients engage with: (1) playing with digital games; (2) playfully interacting with digital technologies; and (3) the overlap between digital and non-digital play. Finally, the results also show that digital play has an impact on at least three aspects of young patients’ lives: (1) social interactions; (2) identity development; and (3) communication