O LADO LATINO DA AVENIDA MADISON: A PUBLICIDADE E AS FICÇÕES DA CULTURA LATINA

Com o rápido crescimento da chamada população latina em Nova York e em particular com as implicações das migrações cubanas e portoriquenhas, a indústria publicitária hispânica ganha um impulso de desenvolvimento, a partir sobretudo da década de 60. Hoje, os latinos representam um importante segmento do mercado consumidor norte-americano. Diante desse crescimento da indústria de marketing hispânico nos EUA, o texto levanta questões sobre a latinidade como forma de homogeneização de uma população heterogênea e sobre as estratégias de auto-representação comercial e identificação produtor/produto/consumidor, forjadas na noção de autenticidade. PALAVRAS-CHAVE: Nova York, migração, latinos, mercado/mídia; autenticidade/auto-representação. MADISON AVENUE LATIN SIDE: ADVERTISING MESSAGE AND LATIN CULTURE FICTIONS Arlene Davila The Hispanic publicity industry had a development burst, mainly in the 60s, with the quick growth of the so called Latino population in New York, especially with the Cuban and Puerto Rican migration implications. Nowadays, the Latinos represent an important segment of the North-American consumer market. The text raises issues on Latinism as a way of homogenizing a heterogeneous population, facing the growth of the Hispanic marketing industry in the United States. It also focus on the commercial selfrepresentation and producer-product/consumer identification forged in the concept ofauthenticity. KEYWORDS: New York, migration, Latinos, market/media, authenticity/self-representation. Publicação Online do Caderno CRH: http://www.cadernocrh.ufba.b

O LADO LATINO DA AVENIDA MADISON: A PUBLICIDADE E AS FICÃÃES DA CULTURA LATINA

<meta content="text/html; charset=ISO-8859-1" http-equiv="content-type"> (32) 06 Arlene Davila <span style="font-style: italic;"> Com o r&aacute;pido crescimento da chamada popula&ccedil;&atilde;o latina em Nova York e em particular com as implica&ccedil;&otilde;es das migra&ccedil;&otilde;es cubanas e portoriquenhas, a ind&uacute;stria publicit&aacute;ria hisp&acirc;nica ganha um impulso de desenvolvimento, a partir sobretudo da d&eacute;cada de 60. Hoje, os latinos representam um importante segmento do mercado consumidor norte-americano. Diante desse crescimento da ind&uacute;stria de marketing hisp&acirc;nico nos EUA, o texto levanta quest&otilde;es sobre a latinidade como forma de homogeneiza&ccedil;&atilde;o de uma popula&ccedil;&atilde;o heterog&ecirc;nea e sobre as estrat&eacute;gias de auto-representa&ccedil;&atilde;o comercial e identifica&ccedil;&atilde;o produtor/produto/consumidor, forjadas na no&ccedil;&atilde;o de autenticidade. PALAVRAS-CHAVE: Nova York, migra&ccedil;&atilde;o, latinos, mercado/m&iacute;dia; autenticidade/auto-representa&ccedil;&atilde;o. <span style="font-weight: bold;">MADISON AVENUE LATIN SIDE: ADVERTISING MESSAGE AND LATIN<span style="font-weight: bold;"> CULTURE FICTIONS <span style="font-style: italic;">Arlene Davila The Hispanic publicity industry had a development burst, mainly in the 60s, with the quick growth of the so called Latino population in New York, especially with the Cuban and Puerto Rican migration implications. Nowadays, the Latinos represent an important segment of the North-American consumer market. The text raises issues on Latinism as a way of homogenizing a heterogeneous population, facing the growth of the Hispanic marketing industry in the United States. It also focus on the commercial selfrepresentation and producer-product/consumer identification forged in the concept ofauthenticity. KEYWORDS: New York, migration, Latinos, market/media, authenticity/self-representation. Publica&ccedil;&atilde;o Online do Caderno CRH: <a href="http://www.cadernocrh.ufba.br/">http://www.cadernocrh.ufba.br <span style="font-weight: bold;"> </html

Distinct Populations of Innate CD8+ T Cells Revealed in a CXCR3 Reporter Mouse

CXCR3, expressed mainly on activated T and NK cells, is implicated in a host of immunological conditions and can contribute either to disease resolution or pathology. We report the generation and characterization of a novel CXCR3 internal ribosome entry site bicistronic enhanced GFP reporter (CIBER) mouse in which enhanced GFP expression correlates with surface levels of CXCR3. Using CIBER mice, we identified two distinct populations of innate CD8(+) T cells based on constitutive expression of CXCR3. We demonstrate that CXCR3(+) innate CD8(+) T cells preferentially express higher levels of Ly6C and CD122, but lower levels of CCR9 compared with CXCR3(-) innate CD8(+) T cells. Furthermore, we show that CXCR3(+) innate CD8(+) T cells express higher transcript levels of antiapoptotic but lower levels of proapoptotic factors, respond more robustly to IL-2 and IL-15, and produce significantly more IFN-γ and granzyme B. Interestingly, CXCR3(+) innate CD8(+) T cells do not respond to IL-12 or IL-18 alone, but produce significant amounts of IFN-γ on stimulation with a combination of these cytokines. Taken together, these findings demonstrate that CXCR3(+) and CXCR3(-) innate CD8(+) T cells are phenotypically and functionally distinct. These newly generated CIBER mice provide a novel tool for studying the role of CXCR3 and CXCR3-expressing cells in vivo