Tidal propagation in strongly convergent channels

Simple first‐ and second‐order analytic solutions, which diverge markedly from classical views of cooscillating tides, are derived for tidal propagation in strongly convergent channels. Theoretical predictions compare well with observations from typical examples of shallow, “funnel‐shaped” tidal estuaries. A scaling of the governing equations appropriate to these channels indicates that at first order, gradients in cross‐sectional area dominate velocity gradients in the continuity equation and the friction term dominates acceleration in the momentum equation. Finite amplitude effects, velocity gradients due to wave propagation, and local acceleration enter the equations at second order. Applying this scaling, the first‐order governing equation becomes a first‐order wave equation, which is inconsistent with the presence of a reflected wave. The solution is of constant amplitude and has a phase speed near the frictionless wave speed, like a classical progressive wave, yet velocity leads elevation by 90°, like a classical standing wave. The second‐order solution at the dominant frequency is also a unidirectional wave; however, its amplitude is exponentially modulated. If inertia is finite and convergence is strong, amplitude increases along channel, whereas if inertia is weak and convergence is limited, amplitude decays. Compact solutions for second‐order tidal harmonics quantify the partially canceling effects of (1) time variations in channel depth, which slow the propagation of low water, and (2) time variations in channel width, which slow the propagation of high water. Finally, it is suggested that phase speed, along‐channel amplitude growth, and tidal harmonics in strongly convergent channels are all linked by morphodynamic feedback

Rethinking brand management: the role of “brand chartering”

Brand managers face many challenges (including questions of brand strength, world‐class culture, “glocal” branding, seeded marketing channels, “service smart” integration, brand architecture and brand organizing). A framework is presented for thinking about the challenges and how to deal with them. This process, called “brand chartering”, has three principal elements: creating and communicating the brand, managing the brand organization, and directing and structuring the brand. Illustrates how this framework is of help in management practice and shows how it can be used as a stool for organizational learning.</jats:p

Dictionary of business

vi, 393 p. : ill. ; 22 cm