31 research outputs found

    Tradition in organizations : a custodianship framework

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    The study of tradition has become increasingly important in management research explaining phenomena as diverse as socialization, identity, institutional maintenance, and field-level change. Whereas recent studies bring new insights, management scholars’ conceptualization of tradition suffers from a lack of theoretical integration. In this article, we identify the major perspectives on tradition used in the literature and propose an integrative “custodianship framework” that encourages researchers to examine stability and change in organizational traditions by considering the perspectives, interests, and power of custodians surrounding a tradition over time. We suggest that future research explicitly consider the importance of place as both the rootedness and emplacement of traditions motivate the need for custodianship

    Path dependence and the stabilization of strategic premises: how the funeral industry buries itself

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    Marketing and societal welfare: A multiple stakeholder approach

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    This manuscript provides insights to help identify the nature, scope and domain of the business strategy-consumer behavior-societal welfare link, and ways to explore the trade-offs between individual and societal gains. In this manuscript, stakeholder theory serves as a lens to analyze these issues in the context of a case study of direct-to-consumer advertising (DTCA) for prescription drugs. The case study adds support to the (Wilkie and Moore, 1999) and (Wilkie and Moore, 2003) premise that the marketing system, unlike many other institutions, is thoroughly embedded in the routines and expectations of our society. Marketing, and in particular, advertising, not only reflects the assumptions and priorities of society, but also influences the way individuals and organizations understand and act upon contemporary social issues. A discussion of insights and implications emerging from the analysis suggests several potential areas for future research.Marketing and society Direct-to-consumer advertising Stakeholder relations Societal welfare Prescription drug marketing

    How institutional logics shape fairness in crowdsourcing: The case of Threadless

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    Fairness is essential for successful crowdsourcing. Without it, companies run the risk of consumers not participating, or worse, sabotaging the crowdsourcing initiative. Yet little is known about how consumers determine what is fair in crowdsourcing. Building on theories of organizational justice and institutional logics, and using a longitudinal netnography of Threadless, a popular crowdsourcing platform, this paper shows how experiences of fairness stem from the interaction between two conflicting crowdsourcing logics: the logic of renewal and the logic of community. The two logics inform notions of fairness in crowdsourcing contests across procedural, distributive, and interactional justice dimensions. A balance between the two logics is ideal for maintaining fairness among a crowdsourcing community. We show the conditions in which crowdsourcing participants tolerate transgressions to each justice dimension, consequently emphasizing one logic over the other. Overall, our study advances theory on crowdsourcing logics and how they guide notions of procedural, distributive, and interactional fairness in crowdsourcing. Our study also offers new guidance on how to manage fairness in crowdsourcing
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