Pengaruh Point of Purchase, Discount Dan Store Atmosphere Terhadap Impulse Buying Konsumen

Retail developments are increasing and causing a tight competition among retailers. Tight competition is causing the rise and fall turnover received retailers. This research specifically discusses consumer on Swalayan Mutiara Cahaya Slawi. This report aims to determine the effect of Point of purchase, Discount, and Store Atmosphere on Impulse Buying on consumers Swalayan Mutiara Cahaya Slawi. Type explanatory research, data collection techniques are based interviews questionnaires, sampling technique accidental sampling and purposive sampling with a sample size of 100. The data were analyzed through the validity, reliability, crosstab, coefficient correlation, simple linear regression, multiple linear regression, t test and F, and the coefficient of determination. Quantitative data were analyzed using SPSS 18. The results showed that its categorization impulse buying is high. Then the Point of Purchase categorization is quite interesting, Point of Purchase has a moderate influence on the impulse buying (26.4 percent) as well as the significant and positive impact on impulse buying (0.381). Discount categorization is quite interesting, Discount has a low impact on impulse buying (11.2 percent) as well as the significant and positive impact on impulse buying (0.289). Store Atmosphere categorization was quite comfortable, Store Atmosphere has a strong influence (42.4 percent) as well as the significant and positive impact on impulse buying (0.221). Point of Purchase, Discount and Store Atmosphere has a strong influence on the impulse buying (46.5 percent). In conclusion Point of Purchase, Discount Store Atmosphere and the higher the higher the impulse buying. Swalayan Mutiara Cahaya Slawi is suggested that further improve the product structuring, diversity of discounts products, the frequency of discounts, service and comfort. In addition Swalayan Mutiara Cahaya Slawi in its business of doing business must be accordance with ethics of business. And for consumers to be more careful and wise in shopping activities in order to avoid regret

Pengaruh Kualitas Pelayanan Dan Tarif Terhadap Kepuasan Konsumen Hotel Amanda Hills Bandungan

One of the company's expectations in winning the hearts of consumers is to obtain the satisfaction of the consumer. Based on preliminary studies found several problems in the Amanda Hills Hotel in poor service quality and prices are expensive. Some of these problems have an impact on revenue Amanda Hills Hotel. This study aims to determine the effect of service quality and prices on consumer satisfaction who stay at Amanda Hills Hotel. Data collection technique used purposive sampling with a sample of 100 consumers. Quantitative data were analyzed using SPSS version 16. The analytical method used is correlation, linear regression, t-test, F and determination.The results show the positive influence and significant correlation between quality of service and prices on consumer satisfaction Amanda Hills Hotel either partially or simultaneously. From these two variables shows that the service quality has the most impact on customer satisfaction at 66.2%, compared to a variable price that affects customer satisfaction by 29.6%. Advice to enhancing consumer satisfaction, in terms of service quality by increase the speed of employees in serving, facilitate submission of complaints, the appearance of the building, exterior and interior more attractive, completeness improved facilities, enhanced cleanliness and tidiness of the rooms and environment. While in terms of price rates can be set not too much different from competitors

Pengaruh Kualitas Produk Dan Citra Merek Terhadap Keputusan Pembelian Dslr Canon Di Kota Semarang

The needs of today's society about documentation tools has become a ordinary needs and almost any people had use of photographic equipment such as cameras. As time goes by, types of camera is always evolving. Digital Single Lens Reflex or DSLR is one type of camera that can be used for people and especially photographers. Canon is one of the famous brand of digital SLR in the world. However, strict competition among providers of photographic products and the emergence of new types of cameras that can adjust the times and people's lifestyle, making the Canon DSLR product sales declined, particularly in the city of Semarang.The purpose of this research is to determine the effect of product quality and brand image on purchasing decisions of Canon DSLR in Semarang City. The type of research is explanatory research. The population in this research is the owner of a Canon DSLR in Semarang with the number of samples taken was 100 respondents. Sampling using purposive sampling technique. Measurement scale using Likert scale. The analytical method used is the correlation test, determination, simple linear regression, multiple linear regression, t-test and F-test using SPSS program version 18.Based on the results of the research, revealed that the partially, product quality and brand image has positive influence on the purchasing decision which is indicated by result of the value of t test bigger than t table. Significantly, variable product quality and brand image has positive influence towards purchasing decision indicated by value of F test larger than F table.And the advice that can be given is product quality improvement, especially in the DSLR's ease of use, aesthetics improvements, and also provide easier access to consumers towards service center. Besides, Canon also need to make Canon's attributes more easily recognized by the public as well as applying the innovation of its products in order to not to bear the impression of monotonous and outdated tools

Myc proteins in brain tumor development and maintenance

Myc proteins are often deregulated in human brain tumors, especially in embryonal tumors that affect children. Many observations have shown how alterations of these pleiotropic Myc transcription factors provide initiation, maintenance, or progression of tumors. This review will focus on the role of Myc family members (particularly c-myc and Mycn) in tumors like medulloblastoma and glioma and will further discuss how to target stabilization of these proteins for future brain tumor therapies

Diagnosing norovirus-associated infectious intestinal disease using viral load

Background: Reverse transcription-polymerase chain reaction (RT-PCR) is the main method for laboratory diagnosis of norovirus-associated infectious intestinal disease (IID). However, up to 16% of healthy individuals in the community, with no recent history of IID, may be RT-PCR positive; so it is unclear whether norovirus is actually the cause of illness in an IID case when they are RT-PCR positive. It is important to identify the pathogen causing illness in sporadic IID cases, for clinical management and for community based incidence studies. The aim of this study was to investigate how faecal viral load can be used to determine when norovirus is the most likely cause of illness in an IID case. Methods: Real-time RT-PCR was used to determine the viral load in faecal specimens collected from 589 IID cases and 159 healthy controls, who were infected with genogroup II noroviruses. Cycle threshold (Ct) values from the real-time RT-PCR were used as a proxy measure of viral load. Receiver-operating characteristic (ROC) analysis was used to identify a cut-off in viral load for attributing illness to norovirus in IID cases. Results: One hundred and sixty-nine IID cases and 159 controls met the inclusion criteria for the ROC analysis. The optimal Ct value cut-off for attributing IID to norovirus was 31. The same cut-off was selected when using healthy controls, or IID cases who were positive by culture for bacterial pathogens, as the reference negative group. This alternative reference negative group can be identified amongst specimens routinely received in clinical virology laboratories. Conclusion: We demonstrated that ROC analysis can be used to select a cut-off for a norovirus real time RT-PCR assay, to aid clinical interpretation and diagnose when norovirus is the cause of IID. Specimens routinely received for diagnosis in clinical virology laboratories can be used to select an appropriate cut-off. Individual laboratories can use this method to define in-house cut-offs for their assays, to provide the best possible diagnostic service to clinicians and public health workers. Other clinical and epidemiological information should also be considered for patients with Ct values close to the cut-off, for the most accurate diagnosis of IID aetiology