BUNG KARNO'S SPEECH, UNESCO AND INDONESIAN DIPLOMACY

The contextuality of world civilization today presents a portrait of relations between countries that are less harmonious. The Covid-19 pandemic, which should have been a momentum for the unity of countries in the world, has actually sparked sharp conflict between the United States and China. On the other hand, the Russian and Ukrainian war opened our understanding that there was a wrong global construction that fueled Russia's "coercive and unilateral" behavior towards its own neighboring countries. Globalization has made problems in a country or region develop into global issues. It is at this point that Indonesia can make its contribution. With the designation of Bung Karno's speech entitled "To Build the World A New" as Memory of the World, it became easier for the international public to access the text archive of the speech as a reference for developing studies related to UNESCO's field of work. Archives are only archives if they are only stored in bookshelves and documents. The aim of this research is to answer the research question: How to "animate" Indonesian historical archives so that they benefit the world? and How to capitalize on these historical documents for the interests of Indonesian diplomacy? This study uses a qualitative method. The analysis was carried out by interpreting the data based on the literature study. Data were collected from previous reference journals, books, and news from internet sources. This study concludes, Pancasila can become an international reference. This is because the text of the speech is open for use by researchers, academics and international practitioners in studying Pancasila as a philosophical and political discipline, whose values are very relevant for mediating socio-cultural conflicts

Feel the Rhythm of Korea: Upaya Nation Branding Korea Selatan dalam Promosi Pariwisata di Indonesia

The tourism sector for South Korea is playing important roles  in supporting the country's economy. The South Korean Government pays special attention to the development and promotion of its country's tourism by forming a special organization, namely the Korea Tourism Organization (KTO). This study aims to determine the process of image building and promotion of South Korean tourism through descriptive qualitative analysis using the concept of nation branding. The data collection process was carried out through interviews with the KTO and also the Indonesian public who were the audiences of the 'Feel the Rhythm of Korea' campaign. This research shows that KTO has succeeded in identifying its market so that the implementation of nation branding is carried out efficiently through digital media and brings up elements of music and dance as unique selling points in its promotion. In addition, KTO has also succeeded in attracting public interest by using a nation-brand ambassador. The conclusion of this study is that KTO's innovation in using digital media to carry out nation branding and tourism promotion is the right decision, so that it succeeds in creating a positive image and encouraging the desire of the Indonesian public to travel to South Korea.Sektor pariwisata bagi Korea selatan merupakan salah satu sektor utama yang menyokong perekonomian negaranya. Sehingga, Pemerintah Korea Selatan menaruh perhatian khusus dalam pengembangan dan promosi pariwisata negaranya dengan membentuk organisasi khusus, yaitu Korea Tourism Organization (KTO). Penelitian ini bertujuan untuk mengetahui proses upaya pembentukan citra  dan promosi pariwisata Korea Selatan melalui analisis kualitatif deskriptif dengan menggunakan konsep nation branding.  Proses pengumpulan data dilakukan melalui wawancara dengan pihak KTO dan juga publik Indonesia yang menjadi  penonton dari kampanye ‘Feel the Rhythm of Korea’ yang dilakukan oleh KTO.  Riset ini menunjukkan bahwa   KTO berhasil mengidentifikasi pasarnya sehingga implementasi   nation brandingnya dilakukan secara efisien melalui media digital serta memunculkan elemen musik dan tarian sebagai unique selling points dalam  promosinya. Selain itu, KTO juga berhasil menarik minat masyarakat dengan penggunaan nation-brand ambassador. Simpulan penelitian ini adalah  inovasi KTO dalam menggunakan media digital untuk melakukan upaya nation branding dan promosi pariwisatanya merupakan langkah yang tepat, sehingga berhasil memunculkan citra positif serta mendorong keinginan publik Indonesia untuk berwisata ke Korea Selatan.   &nbsp

Feel the Rhythm of Korea: Upaya Nation Branding Korea Selatan dalam Promosi Pariwisata di Indonesia

The tourism sector for South Korea is playing important roles  in supporting the country's economy. The South Korean Government pays special attention to the development and promotion of its country's tourism by forming a special organization, namely the Korea Tourism Organization (KTO). This study aims to determine the process of image building and promotion of South Korean tourism through descriptive qualitative analysis using the concept of nation branding. The data collection process was carried out through interviews with the KTO and also the Indonesian public who were the audiences of the 'Feel the Rhythm of Korea' campaign. This research shows that KTO has succeeded in identifying its market so that the implementation of nation branding is carried out efficiently through digital media and brings up elements of music and dance as unique selling points in its promotion. In addition, KTO has also succeeded in attracting public interest by using a nation-brand ambassador. The conclusion of this study is that KTO's innovation in using digital media to carry out nation branding and tourism promotion is the right decision, so that it succeeds in creating a positive image and encouraging the desire of the Indonesian public to travel to South Korea.Sektor pariwisata bagi Korea selatan merupakan salah satu sektor utama yang menyokong perekonomian negaranya. Sehingga, Pemerintah Korea Selatan menaruh perhatian khusus dalam pengembangan dan promosi pariwisata negaranya dengan membentuk organisasi khusus, yaitu Korea Tourism Organization (KTO). Penelitian ini bertujuan untuk mengetahui proses upaya pembentukan citra  dan promosi pariwisata Korea Selatan melalui analisis kualitatif deskriptif dengan menggunakan konsep nation branding.  Proses pengumpulan data dilakukan melalui wawancara dengan pihak KTO dan juga publik Indonesia yang menjadi  penonton dari kampanye ‘Feel the Rhythm of Korea’ yang dilakukan oleh KTO.  Riset ini menunjukkan bahwa   KTO berhasil mengidentifikasi pasarnya sehingga implementasi   nation brandingnya dilakukan secara efisien melalui media digital serta memunculkan elemen musik dan tarian sebagai unique selling points dalam  promosinya. Selain itu, KTO juga berhasil menarik minat masyarakat dengan penggunaan nation-brand ambassador. Simpulan penelitian ini adalah  inovasi KTO dalam menggunakan media digital untuk melakukan upaya nation branding dan promosi pariwisatanya merupakan langkah yang tepat, sehingga berhasil memunculkan citra positif serta mendorong keinginan publik Indonesia untuk berwisata ke Korea Selatan.   &nbsp