Studying Platforms and Cultural Production: Methods, Institutions, and Practices

This introduction to the second special collection of articles on the platformization of the cultural industries foregrounds research methods and practices. Drawing from the 12 articles included in this collection, as well as the 14 articles published in the first collection, we identify commonalities in approaches, consistencies in traditions, and uniform modes of analysis. We argue that approaches that have been deployed in media industry studies for decades—semi-structured interviews, discourse analysis, content analysis, and participant observation—remain productive. At the same time, transformations in the temporalities and curation of cultural production require updated modes of investigation and analysis. As such, we spotlight contributors’ novel methods and innovative theoretical approaches, such as the walkthrough method and multi-sided market theory

On super apps and app stores: digital media logics in China’s app economy

Aiming to enrich the conceptual vocabulary of platform and app studies, this article provides a critical political economic perspective on the media industry to understand how platform power is operationalized in the app economy. Using the China-based tech conglomerate Tencent as a case study, four mechanisms are discussed: conglomeration, financialization, platformization, and infrastructuralization. These mechanisms show how Tencent leveraged both a conglomerated corporate structure and access to finance capital. This was combined with the infrastructuralization of the MyApp app store and the WeChat platform by providing vertically integrated app development and distribution services, which are nested in Tencent’s holdings and investments. Taking Tencent as the starting point for theory building, this article attempts to “provincialize” US-based platform companies by charting Tencent’s corporate evolution and its path to mobile dominance