The Ursinus Weekly, November 19, 1917

Ursinus wins big game from F. & M. • Miss Detwiler entertains sophomores • College calendar • Rupert Brooke • Among the colleges • Literary societies • On the campus • Liberty bond endowment • John Kendrick Bangshttps://digitalcommons.ursinus.edu/weekly/2539/thumbnail.jp

The Ursinus Weekly, October 29, 1917

Hallowe\u27en programs in literary societies • Hallowe\u27en carnival tremendous success • Albright proves easy for Ursinus • Halloween and Walpurgis Night • Freshman class holds banquet • On the campus • College directoryhttps://digitalcommons.ursinus.edu/weekly/2536/thumbnail.jp

A Customer-Focused Approach to Improve Celebrity Endorser Effectiveness

The current study reveals that a customer-focused approach to choosing celebrity endorsers (based on consumer-endorser identification) is a more useful predictor of endorsement success than a product-focused approach (product-endorser fit) alone. Specifically, the findings suggest consumer-endorser identification offers a potentially more consistent criterion for predicting endorsement effectiveness than fit, which is contingent upon varying consumer perceptions of product-endorser match-up. Across two studies, one survey-based and one longitudinal experiment, increased identification with both male and female endorsers led to increases in endorsement success. Most importantly, the influence of identification is significant for both high and low fit pairings between an endorser and brand. Thus, consumers who identify strongly with an endorser are likely to respond favorably to the endorsement even when fit between the endorser and brand is poor. Moreover, identification with the endorser is found to be consistently linked to purchase intentions over multiple time points

Fabrication of micro-structures for optically driven micromachines using two-photon photopolymerization of UV curing resins

Two-photon photopolymerization of UV curing resins is an attractive method for the fabrication of microscopic transparent objects with size in the tens of micrometers range. We have been using this method to produce three-dimensional structures for optical micromanipulation, in an optical system based on a femtosecond laser. By carefully adjusting the laser power and the exposure time we were able to create micro-objects with well-defined 3D features and with resolution below the diffraction limit of light. We discuss the performance and capabilities of a microfabrication system, with some examples of its products.Comment: 12 pages, 10 figure

The Ursinus Weekly, December 3, 1917

Lecture by John Kendrick Bangs • Ursinus 0, Muhlenberg 0: Rival teams battle to a scoreless tie in big Thanksgiving Day game • Ursinus receives substantial bequest • Engagement announced • Alan Seeger • College directory • Fall meeting of the Directors • College calendar • Notice: Schaff alumni • Letter from Camp Meade • On the campushttps://digitalcommons.ursinus.edu/weekly/2541/thumbnail.jp

Multivisceral intestinal transplantation: Surgical pathology

We report the diagnostic surgical pathology of two children who underwent multivisceral abdominal transplantation and survived for 1 month and 6 months. There is little relevant literature, and diagnostic criteria for the various clinical possibilities are not established; this is made more complicated by the simultaneous occurrence of more than one process. We based our interpretations on conventional histology, augmented with immunohistology, including HLA staining that distinguished graft from host cells in situ. In some instances functional analysis of T cells propagated from the same biopsies was available and was used to corroborate morphological interpretations. A wide spectrum of changes was encountered. Graft-versus-host disease, a prime concern before surgery, was not seen. Rejection was severe in 1 patient, not present in the other, and both had evidence of lymphoproliferative disease, which was related to Epstein-Barr virus. Bacterial translocation through the gut wall was also a feature in both children. This paper documents and illustrates the various diagnostic possibilities.. © 1989 Informa UK Ltd All rights reserved: reproduction in whole or part not permitted

The Lantern Vol. 15, No. 3, Summer 1947

• On Sleeping at Lectures • So You Want Security • Mild and Bitters • The Child April • Helgoland • His Majesty, Tabby • January Interval • A Friend or Two • Wish in June • The Search • Jack of 54 and Davey Jones • Song of the Earth • Donald Gay Baker • The Dilemma by the Horns • Psychologyhttps://digitalcommons.ursinus.edu/lantern/1042/thumbnail.jp

Gallstone Obstructive Ileus 3 Years Post-cholecystectomy to a Patient with an Old Ileoileal Anastomosis

The present case is one of gallstone obstructive ileus due to gallstones 3 yr after laparoscopic cholecystectomy. It is interesting because of the sex of the patient, the fact that ileus occurred 3 yr after cholecystectomy and that the localization of the obstruction was an old side-to-side ileoileal anastomosis due to a diverticulectomy following intussusception of Meckels' diverticulum at the age of 3