How Will Online Affiliate Marketing Networks Impact Search Engine Rankings?

In online affiliate marketing networks advertising web sites offer their affiliates revenues based on provided web site traffic and associated leads and sales. Advertising web sites can have a network of thousands of affiliates providing them with web site traffic through hyperlinks on their web sites. Search engines such as Google, MSN, and Yahoo, consider hyperlinks as a proof of quality and/or reliability of the linked web sites, and therefore use them to determine the relevance of web sites with regard to search queries. In this research we investigate the potential impact of online affiliate marketing networks on the ranking of advertisers’ web sites in search results. This article empirically explores how seven different affiliate marketing networks affect the rankings of the advertising web sites within web search engines. The field study followed intensively seven online affiliate marketing networks for twelve weeks after their launch. The results indicate that newly started affiliate networks effectively improve the rankings of advertising web sites in search engine results. Also, it was found that the effects of affiliate marketing networks on search engine rankings were smaller for advertising web sites operating in highly competitive markets. Another finding was that a growth in visitors coming from search engines was present as a result of the improvement of search engine rankings. Finally, the results indicate that cost-benefit metrics associated with affiliate marketing programs, such as the average marketing cost will decrease when the positive effects of affiliate marketing on search engine rankings are taken into account.Advertising;Hyperlinks;Online Affiliate Marketing Networks;Search Engine Rankings

Geosynchrotron radio emission from CORSIKA-simulated air showers

Simulations of radio emission from extensive air showers we have published so far were performed with a Monte Carlo code using analytical parametrisations to describe the spatial, temporal, energy and angular particle distributions in the air shower. A new version of our simulation code, which replaces these parametrisations with precise, multi-dimensional histograms derived from per-shower CORSIKA simulations, is now available. The new code allows an independent selection between parametrisation and histogram for each of the relevant distributions, enabling us to study the changes arising from using a more realistic air shower model in detail. We describe the new simulation strategy, present some initial results and discuss the new possibilities.Comment: 6 pages, Proceedings of the ARENA2006 workshop, Newcastle, England; to be published in Journal of Physics: Conference Series (JPCS

Monte Carlo simulations of air showers in atmospheric electric fields

The development of cosmic ray air showers can be influenced by atmospheric electric fields. Under fair weather conditions these fields are small, but the strong fields inside thunderstorms can have a significant effect on the electromagnetic component of a shower. Understanding this effect is particularly important for radio detection of air showers, since the radio emission is produced by the shower electrons and positrons. We perform Monte Carlo simulations to calculate the effects of different electric field configurations on the shower development. We find that the electric field becomes important for values of the order of 1 kV/cm. Not only can the energy distribution of electrons and positrons change significantly for such field strengths, it is also possible that runaway electron breakdown occurs at high altitudes, which is an important effect in lightning initiation.Comment: 24 pages, 19 figures, accepted for publication in Astroparticle Physic

Simulation of Ultra-High Energy Photon Propagation in the Geomagnetic Field

The identification of primary photons or specifying stringent limits on the photon flux is of major importance for understanding the origin of ultra-high energy (UHE) cosmic rays. We present a new Monte Carlo program allowing detailed studies of conversion and cascading of UHE photons in the geomagnetic field. The program named PRESHOWER can be used both as an independent tool or together with a shower simulation code. With the stand-alone version of the code it is possible to investigate various properties of the particle cascade induced by UHE photons interacting in the Earth's magnetic field before entering the Earth's atmosphere. Combining this program with an extensive air shower simulation code such as CORSIKA offers the possibility of investigating signatures of photon-initiated showers. In particular, features can be studied that help to discern such showers from the ones induced by hadrons. As an illustration, calculations for the conditions of the southern part of the Pierre Auger Observatory are presented.Comment: 41 pages, 9 figures, added references in introduction, corrected energy in row 1 of Table 3, extended caption of Table

Simulation of air shower image in fluorescence light based on energy deposits derived from CORSIKA

Spatial distributions of energy deposited by an extensive air shower in the atmosphere through ionization, as obtained from the CORSIKA simulation program, are used to find the fluorescence light distribution in the optical image of the shower. The shower image derived in this way is somewhat smaller than that obtained from the NKG lateral distribution of particles in the shower. The size of the image shows a small dependence on the primary particle type.Comment: 36 pages, 4 tables, 12 figure

Comparison of Hadronic Interaction Models at Auger Energies

The three hadronic interaction models DPMJET 2.55, QGSJET 01, and SIBYLL 2.1, implemented in the air shower simulation program CORSIKA, are compared in the energy range of interest for the Pierre Auger experiment. The model dependence of relevant quantities in individual hadronic interactions and air showers is investigated.Comment: Contribution to XII Int. Symp. on Very High Energy Cosmic Ray Interactions, 4 pages, 8 figure

The Performance of CRTNT Fluorescence Light Detector for Sub-EeV Cosmic Ray Observation

Cosmic Ray Tau Neutrino Telescopes (CRTNT) using for sub-EeV cosmic ray measurement is discussed. Performances of a stereoscope configuration with a tower of those telescopes plus two side-triggers are studied. This is done by using a detailed detector simulation driven by Corsika. Detector aperture as a function of shower energy above 10^17 eV is calculated. Event rate of about 20k per year for the second knee measurement is estimated. Event rate for cross calibration with detectors working on higher energy range is also estimated. Different configurations of the detectors are tried for optimization.Comment: 5 pages, 4 figures, submitted to HEP & N