CONSUMER RESPONSES TO ONLINE FOOD RETAILING

Consumer behavior in the context of online food retail channels is analyzed. The research is a follow-up to an earlier study conducted in early 1998 on consumer response to online food shopping. In the 1998 study (N=243), a majority of the sample (51 percent) were "new" users of online food shopping (<6 months); 35 percent were "intermediate" users (1-6 months); and only 14 percent were "experienced" users (>6 months). In contrast, the new user segment in the follow-up study (N=412) was 29 percent; the intermediate segment was 28 percent; and the experienced group was 43 percent. Demographic profiles and shopping behaviors of respondents in the two studies are compared. Using cluster analysis, four distinct segments of online food shoppers are identified. Marketing strategy implications for online retailers and store retailers are discussed.Consumer/Household Economics, Research and Development/Tech Change/Emerging Technologies,

College Students’ Attitudes toward Debt

College student debt has gained much attention. This article uses survey data to examine the influence of psychological factors on college student attitudes toward debt. In the sample of 283 undergraduates enrolled in a personal finance elective course, financial self-confidence was significantly related to debt attitude, indicating that less financially self-confident students tended to have more positive attitudes toward debt. Two other psychological factors, ability to delay gratification and comparing oneself to others, were not significantly related to debt attitudes. Among the control variables, only gender was significantly related; women had more negative attitudes toward debt than men. College major, involvement with parents about personal finance, and financial knowledge were not significantly related to student attitudes toward debt. Future researchers should consider reexamining the use of the scales used in this research. Although the scales had been used by previous researchers, they may have less relevance to young adults whose debt attitudes were no doubt influenced by the Great Recession of 2007-2009

College Students’ Attitudes toward Debt

College student debt has gained much attention. This article uses survey data to examine the influence of psychological factors on college student attitudes toward debt. In the sample of 283 undergraduates enrolled in a personal finance elective course, financial self-confidence was significantly related to debt attitude, indicating that less financially self-confident students tended to have more positive attitudes toward debt. Two other psychological factors, ability to delay gratification and comparing oneself to others, were not significantly related to debt attitudes. Among the control variables, only gender was significantly related; women had more negative attitudes toward debt than men. College major, involvement with parents about personal finance, and financial knowledge were not significantly related to student attitudes toward debt. Future researchers should consider reexamining the use of the scales used in this research. Although the scales had been used by previous researchers, they may have less relevance to young adults whose debt attitudes were no doubt influenced by the Great Recession of 2007-2009.Faculty Sponsor: Dr. Brenda J. Cud

Buying a car? : be in the driver's seat

Cover title.Bibliography: p. 19

Local telephone service

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Telephone purchase and repair

Cover title

Channel Depth or Consistency? A Study on Establishing a Sustainable Omnichannel Strategy for Fashion Department Store Retailers

In recent years, fashion department stores have struggled to sustain their foothold in the competitive market due to changing consumer behavior as well as technological advancement. This study aimed to examine customers’ perspectives on the shopping channels of omnichannel fashion department stores. The analysis was based on data from 552 customers who shopped at U.S. omnichannel fashion department stores. Confirmatory factor analysis and structural equation modeling were utilized to analyze the hypothesized relationship. The results showed that brand attitude mediated the influence of perceived fluency of customers’ purchase intentions in the omnichannel fashion department store setting. Content consistency and process consistency also positively affected customers’ perceived fluency of the channels of those fashion department stores. Customers are more likely to purchase from a fashion department store that provides consistent content and processes across the multiple shopping channels from which they can purchase merchandise. Further, customers value consistency of the content and processes across all fashion department store channels. The results are insightful especially for industry practitioners, as it enables them to develop a sustainable omnichannel business strategy by focusing on the depth of the channels and channel consistencies (content and process) while improving customers’ purchase intention from their stores

WHY DO CONSUMERS CROSS-SHOP BETWEEN DIFFERENT TYPES OF FOOD RETAIL OUTLETS?

This research analyzed consumer cross-shopping between supermarkets and nontraditional food retail outlets and examined reasons for cross-shopping. Focus groups were conducted in two major metropolitan markets and one medium-size market. Participants indicated they add nontraditional retail formats to the existing mix of stores at which they shop. Despite the increased number of types of food retail outlets they patronized, focus group participants said they didn't feel they spent more time grocery shopping at the multiple formats compared to shopping in a traditional supermarket

CONSUMER RESPONSES TO ONLINE FOOD RETAILING

Consumer behavior in the context of online food retail channels is analyzed. The research is a follow-up to an earlier study conducted in early 1998 on consumer response to online food shopping. In the 1998 study (N=243), a majority of the sample (51 percent) were "new" users of online food shopping (6 months). In contrast, the new user segment in the follow-up study (N=412) was 29 percent; the intermediate segment was 28 percent; and the experienced group was 43 percent. Demographic profiles and shopping behaviors of respondents in the two studies are compared. Using cluster analysis, four distinct segments of online food shoppers are identified. Marketing strategy implications for online retailers and store retailers are discussed