Mapping of historical technical buildings in the border region

This bachelor's thesis discusses historical technical buildings in a boarding region. The beginning is focused on types of technical buildings, woodworks history and woodworking industry. Furthermore, there are described two main personalities who played an important role in this area. The main part of the thesis is focused on sawmills, shipping channels and power stations. Biggest and most significant sawmills, shipping channels and power stations in the border region are discussed in the following chapters, as well as places, where these objects were located. The goal of the thesis is to describe these historical objects in regional context and point them in maps

Brand as a part of the Marketing Strategy on the Smart Phones market

The main objective of this Thesis is to explain the importance of a Brand as a part of the Marketing Strategy on a growing Smart Phones market. Theoretical part analyzes four basic Marketing Strategies and their effect on a Brand Perception. The rest of the theoretical part is focused on Customer-based Brand Equity concept and brand building itself. Analytic part introduces current Smart Phone Market and analyzes marketing strategies of leading manufacturers on the Czech market. Based on the Survey and Depth Interviews, the author reveals the importance of Smart Phone Brand for Millennials, who are defined as young consumers born from 1984 to 1996. Based on the research, author recommends the marketing strategy which should help manufactures to build a strong Brand and gain Millennials loyalty

Apprehension of the Southwestern Company by University Students

In my bachelor thesis I deal with the corporate identity and image. I have also concentrated on public relations as an important component of the corporate communication. The theoretical part deals with the image formation through the corporate identity and also deals with public relations, reputation management and corporate social responsibility. The purpose of my thesis is to evaluate how university students apprehend the Southwestern company and its summer internship presented by the company. As the response to the theoretical part, I have introduced the Southwestern Company and its Southwestern Advantage Internship in the analytical part. The key point of the analytical part is the analysis of the corporate image. I have analysed the corporate culture and communication by survey, and the corporate design and products by the semantic differential. In the conclusion, there are recommendations for improving the apprehension of the Southwestern Company by university students

An exploration of stress in police officers, a study of the predictive value of pre-employment psychological measures in the development of stress reactions in a sample of Ontario police officers

grantor: University of TorontoThis study examines self-reported levels of stress and coping in a sample of 102 newly-hired police officers. Specifically, the domains of Occupational Stress, Psychological Strain, and Coping Resources as measured by the Occupational Stress Inventory were examined both independently and in relation to scores on select scales of the Minnesota Multiphasic Personality Inventory, Revised and the 16 Personality Factors Questionnaire. At the time of the study, 53% of the sample indicated experiencing some degree of occupationally-related stress, with 17% indicating the presence of significant levels of occupational stress. The majority of respondents (83.4%) indicated no difficulty within the psychological strain domain. On the coping domain, 25.5% of the sample indicated experiencing mild deficits in their coping resources while 6.9% indicated significant deficits. As expected, participants' scores on the measure of personal coping were significantly negatively correlated with both the Occupational Stress and Psychological Strain categories. For the MMPI-2, significant negative correlations were found between the K scale (Subtle Defensiveness) and both the Occupational Stress and Psychological Strain scales. A significant positive correlation was also found between Scale 9 (Hypomania) and the Occupational Stress scale. For the 16 PF, significant correlations were found between the Psychological Strain scale and the Ego Strength and Rebelliousness factors. Gender differences were examined with respect to scores on both the stress inventory and the measures of personality. The results indicate that male police officers identified the presence of more occupational stress than did their female counterparts. Male police officers also tended to obtain significantly higher scores on Scale 1 (Hypochondriasis), Scale 2 (Depression), and Scale 7 (Psychastenia). Female officers had higher scores on Scale 5 (Masculinity-Femininity). Last, a median split on the total measure of occupational stress was performed in order to identify any significant differences between higher and lower scorers on this variable, Significant results were found on the K (Subtle Defensiveness) scale and on Scale 6 (Paranoia). The relationship between stress levels and the career stage of police officers is discussed, as is the impact of stress on the recruitment, training, and management of police officers.Ed.D

Assessing the Prevalence of Middle Eastern Extreme Ideologies among some Iranians

This article investigates the prevalence of the extreme Middle Eastern ideologies among Iranians. Using the Assessment and Treatment of Radicalization Scale (ATRS) on a sample of Iranian participants, the authors collected from 138 Iranian Muslims. The authors compared this data with data previously collected from other parts of the world that included Atheists, Christians, and Muslims. The ATRS is a scale for measuring quantitatively Middle Eastern extremist ideologies on risk areas as reported in the literature. Similar, to previous results, the current results indicated that Iranian Muslims scored significantly higher than the sampled Christians and Atheists. However, the score of total ATRS and its subscale for Muslims of Iran was significantly less than from Muslims in other parts of the world