1,629 research outputs found

    THE EFFECT OF EMPLOYEE’S COMMITMENTS ON CUSTOMER’S LOYALTY BASED ON TRANSACTION COST

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    Few researchers, such as Hansen, Sandvick and Selnes (2003) and Jones, Taylor and Bansal (2008), have mentioned about the effect of employee’s commitments and individual commitment on consumer’s loyalty for products. This study aims to integrate the organizational commitment provided by Hansen, Sandvik and Selnes (2003) with the affective commitment and the calculative commitment presented by Jones et al. (2008) to explore the three types of commitments which affect customer’s loyalty to the providers. Individual commitment, employee commitment, affective commitment and calculative commitment are selected as research variables. The research attempts to understand the factors and the effects of different commitments on consumer’s loyalty and consumer’s willing to continue consumptions under the agent’s services from the different insurance companies. The 300 consumers serviced by insurance agents are selected as research samples. The research method is applied questionnaires analyzed by multiple Hierarchical Regression analysis. The research results show that employee’s commitments and individual commitments positively influence the calculative commitment and the affective commitment which affect consumer’s loyalty. Transaction cost does not have positive effect on consumer’s loyalty

    Impacts in Research Administration from the COVID-19 Pandemic within the U.S.

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    The COVID-19 pandemic has caused significant issues and confusion within the Research Administration field and prevented research administrators within the U.S. from maintaining normal administrative activities and award management. As the pandemic continues to evolve unexpectedly, it is critically important for institutions and government agencies to understand the different impacts this epidemic has caused in Research Administration and to collaborate to seek best practices during this time. Specifically, this study investigated the various types of effects in an award lifecycle caused by the pandemic. Furthermore, by assessing useful research administrative processes, the study determined some best practices for research administrative personnel. To examine the impacts in Research Administration from the pandemic, the author conducted an electronic survey distributed to participants in the related Research Administration field. Participants were asked to respond to a set of questionnaires that helped determine the research administrative impacts and levels of these impacts encountered during the pandemic; a list of practices was also included in the survey's final part. Responses were analyzed using a descriptive statistics method and illustrated by histograms and charts. The final research results reported relatively high percentages of research administrative impacts and confirmed the best practice during this time: offering virtual training and workshops to research administrative personnel. These results suggest multiple areas in Research Administration are highly impacted by the COVID-19 pandemic. The best practice involves adequate guidance and training provided to related personnel in the field

    SOCIAL COGNITION AND THE EFFECT OF PRODUCT QUALITY ON ONLINE REPURCHASE INTENTION

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    An electronic commerce marketing channel is fully mediated by information technology, creating information asymmetry (i.e., limited information). Such asymmetry may impede consumers’ ability to effectively assess certain types of products, thus creating challenges for online sellers. Signaling theory can aid in the understanding of how extrinsic cues—signals—can be used by sellers to convey product quality information to consumers, reducing uncertainty and facilitating a purchase or exchange. This study proposes a model to investigate website quality as a potential signal of product quality and consider the moderating effects of product information asymmetries and signal credibility. The study also finds that perceived value and cognitive lock-in can predict consumer purchase intentions. Furthermore, personalized product recommendation (PPR) services offered by online retailers are found to influence consumer store loyalty. The results indicate that website quality influences consumers’ perceptions of product quality, and affects online purchase intentions. Website quality is found to have a greater influence on perceived product quality when consumers have higher information asymmetry. Signal credibility is found to strengthen the relationship between website quality and product quality perceptions for a high quality website. The implications of cognitive lock-in and product cues for increasing purchase intentions are discussed. Retailer learning reflected in higher quality PPRs is associated with both lower product screening cost and higher product evaluation cost. We also discuss which PPRs influence consumer repurchase intentions in electronic markets

    Development and Validations of a 3-D Numerical Wave Model in Cartesian Grid System Using Level Set Method

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    Source: ICHE Conference Archive - https://mdi-de.baw.de/icheArchive

    THE EFFECT OF EMPLOYEE’S COMMITMENTS ON CUSTOMER’S LOYALTY BASED ON TRANSACTION COST

    Get PDF
    Few researchers, such as Hansen, Sandvick and Selnes (2003) and Jones, Taylor and Bansal (2008), have mentioned about the effect of employee’s commitments and individual commitment on consumer’s loyalty for products. This study aims to integrate the organizational commitment provided by Hansen, Sandvik and Selnes (2003) with the affective commitment and the calculative commitment presented by Jones et al. (2008) to explore the three types of commitments which affect customer’s loyalty to the providers. Individual commitment, employee commitment, affective commitment and calculative commitment are selected as research variables. The research attempts to understand the factors and the effects of different commitments on consumer’s loyalty and consumer’s willing to continue consumptions under the agent’s services from the different insurance companies. The 300 consumers serviced by insurance agents are selected as research samples. The research method is applied questionnaires analyzed by multiple Hierarchical Regression analysis. The research results show that employee’s commitments and individual commitments positively influence the calculative commitment and the affective commitment which affect consumer’s loyalty. Transaction cost does not have positive effect on consumer’s loyalty
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