Marketing in SMEs: a '4Ps' self-branding model

Purpose – The purpose of this paper is to explore the extent to which traditional marketing theory and practice can be applied in small- and medium-sized enterprises (SMEs) and consider how owner-managers perceive their own role in marketing within a small business setting. Design/methodology/approach – A qualitative exploratory approach using semi-structured in-depth interviews amongst owner-managers of SMEs in the UK. Findings – SME marketing is effective in that it embraces some relevant concepts of traditional marketing, tailors activities to match its customers and adds its own unique attribute of self-branding as bestowed by the SME owner-manager. Research limitations/implications – The study was limited to the UK and to a small sample of SMEs and as such the findings are not necessarily generalisable. Originality/value – A “4Ps” model for SME self-branding is proposed, which encompasses the attributes of personal branding, (co)production, perseverance and practice

Umbral Moonshine and the Niemeier Lattices

In this paper we relate umbral moonshine to the Niemeier lattices: the 23 even unimodular positive-definite lattices of rank 24 with non-trivial root systems. To each Niemeier lattice we attach a finite group by considering a naturally defined quotient of the lattice automorphism group, and for each conjugacy class of each of these groups we identify a vector-valued mock modular form whose components coincide with mock theta functions of Ramanujan in many cases. This leads to the umbral moonshine conjecture, stating that an infinite-dimensional module is assigned to each of the Niemeier lattices in such a way that the associated graded trace functions are mock modular forms of a distinguished nature. These constructions and conjectures extend those of our earlier paper, and in particular include the Mathieu moonshine observed by Eguchi-Ooguri-Tachikawa as a special case. Our analysis also highlights a correspondence between genus zero groups and Niemeier lattices. As a part of this relation we recognise the Coxeter numbers of Niemeier root systems with a type A component as exactly those levels for which the corresponding classical modular curve has genus zero.Comment: 181 pages including 95 pages of Appendices; journal version, minor typos corrected, Research in the Mathematical Sciences, 2014, vol.

Semiclassical Time Evolution of the Holes from Luttinger Hamiltonian

We study the semi-classical motion of holes by exact numerical solution of the Luttinger model. The trajectories obtained for the heavy and light holes agree well with the higher order corrections to the abelian and the non-abelian adiabatic theories in Ref. [1] [S. Murakami et al., Science 301, 1378(2003)], respectively. It is found that the hole trajectories contain rapid oscillations reminiscent of the "Zitterbewegung" of relativistic electrons. We also comment on the non-conservation of helicity of the light holes.Comment: 4 pages, 5 fugure

Coexistence and competition of multiple charge-density-wave orders in rare-earth tri-telluride RTe3

The occurrences of collective quantum states, such as superconductivity (SC) and charge- or spin-densitywaves (CDWs or SDWs), are among the most fascinating phenomena in solids. To date much effort has been made to explore the interplay between different orders, yet little is known about the relationship of multiple orders of the same type. Here we report optical spectroscopy study on CDWs in the rare-earth tri-telluride compounds RTe3 (R = rare earth elements). Besides the prior reported two CDW orders, the study reveals unexpectedly the presence of a third CDW order in the series which evolves systematically with the size of R element. With increased chemical pressure, the first and third CDW orders are both substantially suppressed and compete with the second one by depleting the low energy spectral weight. A complete phase diagram for the multiple CDW orders in this series is established.Comment: 7 pages, 4 figures, 1 tabl