The Platformed Money Ecosystem: Digital Financial Platforms, Datafication, and Reimagining Financial Well-being

Digital financial platforms have become an integral part of consumers\u27 lives–resulting in the datafication of everyday life and potential for uniquely impacting financial well-being. Extending previous transformative consumer research, we suggest financial well-being must center the ways digital financial platforms and their resulting data are increasingly enmeshed with financial decision making and consumption. Drawing on a theoretical lens of platformization, we propose the Platformed Money Ecosystem, which accounts for increased embeddedness of digital financial platforms within consumers\u27 lives and the subtlety of how everyday life is transformed into data: producing data at the micro-level, monetizing data at the meso-level, and regulating data at the macro-level. In conceptualizing the Platformed Money Ecosystem, we identify three data-informed considerations for scholars and policymakers to reimagine financial well-being: protecting consumer data, limiting data biases, and supporting data literacy

An Investigation of the (Not So) Painful Duality of Envy and Consumer Decision Making

Previous research has suggested that envy can be either malicious or benign in nature. However, the understanding of benign and malicious envy is still in a nascent stage, particularly within the consumption context. Using previous research as foundation, which proposes that along with the experience of inferiority (envy related pain), envy can involve the experience of either positive (benign envy) or negative affect (malicious envy), this work aims to build a more comprehensive picture of experiencing envy and to investigate the associated consumption practices. Firstly, this work identifies and tests the influence of product attractiveness of the envied product. Secondly, this study investigates the moderating effect of deservingness of the envied target. This work also identifies an underlying process for the observed experiences. Finally, consumption consequences are investigated both within and outside the envy related context. This research therefore aims to develop a more holistic understanding of the phenomenon. More specifically, I investigate whether the type of envy experienced (malicious and benign) influences: (1) product choices in related domains, (2) actions directed at the envied person. By doing so, the work contributes not only theoretically to research on envy but also identifies applications within the marketing context