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Rythu Kosam: Andhra Pradesh Primary Sector Mission. North Coastal Region Baseline Summary Report. Research Report IDC-14

Andhra Pradesh state has set for itself a target of becoming one of the top three states in India by 2022, in terms of socio-economic development and ease of doing business. The state aspires to achieve the status of a developed state in the country by 2029, and the vision is to lay the foundation for the ‘Sunrise state of Andhra Pradesh’. However, achievement of this vision is incumbent upon fast-paced and sustainable double-digit growth, delivered through a combination of programmatic and project interventions with focus on sustainable and inclusive development. To achieve its vision, the government has charted out a multi-pronged strategy comprising seven Missions, five Grids and five Campaigns. Among the seven, Primary Sector Mission (Rythu Kosam Mission) is at the top – with the aim of achieving the double digit growth in agriculture and allied sectors. The massive outlay of investments over the next five-year period (2015-2020) is targeted at agricultural development through a consortium approach that brings together state, national and international partners. In partnership with the government of Andhra Pradesh, ICRISAT leads the consortium and has designed a strategy to transform agriculture and allied sectors in the state. The prime focus of this mission is on improving soil fertility, providing access to better seed, reducing the cost of cultivation, enhancing productivity, and value addition in the agriculture, horticulture, livestock and fisheries sub-sectors. Initially, thirteen pilot sites representing 13 districts of the state have been identified and established for introduction, testing and scaling-up of a range of technologies over a period of time. The proven technologies will be scaled-up to the entire district with suitable institutional reforms and on different scales. Supply and demand side interventions are aimed at improving the livelihoods of farmers in the state.The major objective of the present study is to document the current status of the three pilot sites covering 90 villages from eight mandals in three districts (Visakhapatnam, Srikakulam and Vizianagaram) of North Coastal Region of Andhra Pradesh. Purposive randomized sampling framework was used to select representative villages from all study mandals in the region. A primary household baseline survey was conducted from representative sample farmers (1557 HHs) in the three districts’ pilot sites. The present report also attempts to estimate the total gross value addition (GVA) across sample villages and pilot sites as a whole from different sub-sectors in the primary sector..

Rythu Kosam: Andhra PradeshPrimary Sector Mission. Coastal Andhra Region Baseline Summary Report, Research Report IDC-13

Andhra Pradesh has set for itself the target of becoming a developed state in India by the year 2022, specifically in the areas of socio-economic development and ease of doing business. The vision is to lay foundation for the ‘Sunrise state of Andhra Pradesh’. Achievement of this vision is incumbent upon a fast paced and sustainable double-digit growth, delivered through a combination of program oriented and project interventions with a focus on sustainable and inclusive development. To operationalize its vision, the state government has charted out a multi-pronged strategy comprising seven missions, five grids and five campaigns. Among the seven, primary sector mission (Rythu Kosam Mission) is on the top aimed at achieving ‘double digit growth’ in agriculture and allied sectors. Massive outlay of investments over five years period (2015-2020) are targeted in agricultural development under consortium approach by bringing state, national and international partners on board. ICRISAT leads the consortium in partnership with Government of Andhra Pradesh and has designed a strategy to transform the agriculture and allied sectors in the state. The prime focus of this mission is improving soil fertility, providing access to better seeds, reducing costs of cultivation, productivity enhancement and value addition in the agriculture, horticulture, livestock and fisheries sub-sectors. Thirteen pilot sites representing 13 districts of the state were identified and established for introduction, testing and scaling-up of range of technologies over a period of time. The proven technologies will be scaled-up to the entire district with suitable institutional reforms. Supply and demand side interventions are aimed for improving the livelihoods of the farmers in the state..

Rythu Kosam: Andhra Pradesh Primary Sector Mission Rayalaseema Region Baseline Summary Report, Research Report IDC-15

Andhra Pradesh has set for itself the primary target of becoming a developed state in India by the year 2022, specifically in the areas of socio-economic development and ease of doing business. The vision is to lay foundation for the ‘Sunrise state of Andhra Pradesh’. The achievement of this vision is incumbent upon a fast paced and sustained double-digit growth delivered through a combination of programmatic and project interventions with a focus on sustainable and inclusive development. To operationalize its vision, the state government has charted out a multi-pronged strategy comprising seven missions, five grids and five campaigns. Among the seven, primary sector mission (Rythu Kosam Mission) is on the top aiming for achieving double digit growth in agriculture and allied sectors. Massive outlay of investments over five year period (2015-2020) are targeted in agriculture development under consortium approach by bringing state, national and international partners on board. ICRISAT leads the consortium in partnership with the Government of Andhra Pradesh and has designed a strategy to transform the agriculture and allied sectors in the state. The prime focus of this mission is focused on improvement in soil fertility, access to better seed, reducing costs of cultivation, productivity enhancement and value addition in agriculture, horticulture, livestock and fisheries sub-sectors. Initially, thirteen pilot sites representing 13 districts of the state were identified and established for introduction, testing and scaling-up of technologies over a period of time. The proven technologies will be scaled-up to the entire district with suitable institutional reforms and different scales. Supply and demand side interventions are aimed for improving the livelihoods of the farmers in the state

Rythu Kosam: Andhra Pradesh Primary Sector Mission. Delta Region Baseline Summary Report. Research Report IDC-12

Andhra Pradesh has set for itself the target of becoming one of the top three states in India by the year 2022 in terms of socio-economic development and ease of doing business. The state aspires to achieve the status of a developed state in the country by the year 2029, and the vision is to lay foundation for the ‘Sunrise state of Andhra Pradesh’. The achievement of this vision is incumbent upon a fast paced and sustainable double digit growth, delivered through a combination of programmatic and project interventions with a focus on sustainable and inclusive development. To achieve its vision, the government has charted out a multi-pronged strategy comprising seven missions, five grids and five campaigns. Among the seven, the primary sector mission, Rythu Kosam, is most prominent, aiming at achieving ‘double digit growth’ in agriculture and allied sectors. Also, a massive outlay of investments over the next five-year period (2015-2020) are targeted in the area of agricultural development under consortium approach by bringing state, national and international partners on board. In partnership with the Government of Andhra Pradesh ICRISAT leads the consortium, and has designed a strategy to transform the agriculture and allied sectors in the state. The focus of this mission is primarily: improvement in soil fertility, access to better seed, reducing the cost of cultivation, productivity enhancement and value addition in the agriculture, horticulture, livestock and fisheries sub-sectors. Initially, 13 pilot sites corresponding to 13 districts of the state have been identified and established for introduction, testing and scaling-up of a range of technologies over a period of time. The proven technologies will be scaled-up to the entire district with suitable institutional reforms and different scales. Supply and demand side interventions are aimed for improving the livelihoods of farmers in the state. A major objective of the present study is to document the current status of the three pilot sites covering 65 villages from eight mandals (administrative divisions) in three districts (West Godavari, East Godavari and Krishna) belonging to the Delta Region of Andhra Pradesh. Purposive randomized sampling framework was used to select representative villages from all study mandals in the region. A primary household baseline survey was conducted from representative sample farmers (1229 HHs) in the pilot sites in three districts..

Rythu Kosam (Andhra Pradesh Primary Sector Mission). Baseline Summary Report. Research Report IDC-9

Andhra Pradesh has set a target for itself of becoming one of the top three states in India by 2022, in terms of socio-economic development and ease of doing business. The state aspires to achieve the status of a developed state in the country by 2029, and the vision is to lay the foundation for the Sunrise State of Andhra Pradesh. Achievement of this vision is incumbent upon fast-paced and sustainable double digit growth, delivered through a combination of programmatic and project interventions with a focus on sustainable and inclusive development. To achieve its vision, the government has charted out a multi-pronged strategy comprising seven missions, five grids, and five campaigns. Among the seven missions, Primary Sector Mission (Rythu Kosam Mission) is at the top with the aim of achieving double digit growth in agriculture and allied sectors. Massive outlay of investments over the next five-year period (2015-2020) is targeted in agricultural development under a consortium approach by bringing state, national, and international partners on board..

GreenPHABLETTM video for effective information dissemination on hermetic groundnut storage technology

Information and communication technologies (ICT) tools can facilitate dissemination of need based and farmer centric information at an affordable cost to India's rural population. One of the major constraints of groundnut production is aflatoxin accumulation and insect infestation during storage. In our studies conducted at ICRISAT, the Purdue Improved Crop Storage (PICS) hermetic storage technology proved effective against insect infestation and aflatoxin accumulation during storage. To facilitate visual learning of the use of hermetic storage, a five minute GreenPHABLETTM video (GPV) in the local language was developed at ICRISAT. A 3-month long experiment was conducted in collaboration with an NGO Samatha of Penugonda in Anantapur district of Andhra Pradesh, India to assess the dissemination potential of GPV. A survey conducted among 30 farmers who received the video, revealed that about 80% of farmers received the video from a fellow farmer and only 20 per cent farmers received from the extension agents. Majority of the farmers received the video on their mobile phones through "Share It" (73.3%) and 13.3 per cent received via "Bluetooth", further 10 per cent reported through "WhatsApp" and while only 3.3% received it through the computer by USB Copy. After three months, 300 farmers from 40 villages received the GPV, while our 30 respondents shared the GPV with 150 farmers and screened the GPV to 200 farmers. The experiment shows that GPV can be an effective tool for spreading information about the groundnut hermetic storage technology and other agricultural innovations

How Farmers Struggle to Survive in the SAT ?

The Semi-Arid Tropics (SAT) account for 37% of the area and 37% of the population of India. They have a share of 46% of the gross cultivated area of the country but only 32% of the gross irrigated area. The mean normal rainfall in these regions is 965 mm as against the country’s average of 1212 mm. As per the National Sample Survey for 1999-2000, monthly per capita expenditure in the Indian SAT is the lowest (Rs 472) and their poverty head count (24.3%) the highest among the different agroclimatic regions of the country. Low and variable rainfall, moderate population density, inadequate irrigation cover an

Farmer Producer Organization in Andhra Pradesh: A Scoping Study. Rythu Kosam Project. Research Report IDC-16.

The declining profitability and rising risk associated with agriculture and allied its activities is being considered some of the major challenges in improving the livelihoods of the rural population in India. Mainly small and marginal farmers constitute the largest group of cultivators (about 85%) in Indian agriculture; having smaller than or about two hectares of operational holdings. The vulnerability to these households is largely attributed to lower scale of operation, lack of information, poor access to cheaper credit, weak participation in the consumers’ markets and consequently, exploitation by intermediaries in procuring inputs and marketing of their produce. A variety of approaches have emerged over the years to address these problems. Agricultural cooperatives, formed under the Co-operative Credit Societies Act, 1904, have long been the dominant form of farmer collectives; however, the experience with cooperatives point to many limitations, except few successful exceptions in the field of dairy farming. In recent years, collectivization of producers, especially small and marginal farmers, into producer organizations has emerged as one of the most effective pathways to address the many challenges of agriculture. Hence, on the recommendations of a high-power committee, the Government of India introduced the Companies (Amendment) Act 2002, which paved the way to Producer Companies (PCs)..