The essence of marketing: a cross-cultural inquiry into prevailing beliefs and practices

This doctoral research constituted a cross-cultural inquiry into the contribution of professional marketing education to marketing practice. The essence of marketing, as a collective term, contains the essential ingredients to enable marketing to become a viable system for business; namely, marketing orientation, marketing planning and marketing training connected by the management of change. The Chartered Institute of Marketing Diploma programme was selected as the educational vehicle through which sample surveys were conducted at pre-course, pre-examination and post- qualified stages of respondents' career development. Cross-cultural distinctions and symmetries were examined and accounted for by national culture, experience base and by size of employing organisation in the countries of the United Kingdom, Nigeria, Malaysia, Singapore and Hong Kong, so that an insightful understanding could be achieved between belief and practice. Perceptual gaps were discovered and proposals through the research surveys made to help to bridge the gap between the ambitions of the individual for change and the adoption of integrated marketing by the respective employing organisations. The research is distinguished by the use of innovative techniques for perceptual mapping to enable cross-cultural positions to be visualised and thereby to be more fully appreciated

Chas. T. Lester to Dr. Silver, 4 September 1963

Professional correspondenc

The place of the magazine in the English work of the modern American high school

Thesis (M.A.)--University of Kansas, English, 1917. ; Includes bibliographical references

The high school seniors' interest in civic affairs

Thesis (Ed.D.)--Boston University

Implementation characteristics of collegial support systems for teachers in middle schools.

The purpose of this study was to determine whether or not components within middle school organizations promote and nurture efforts to implement collegial coaching programs. Three schools were selected on the basis of the following criteria: (1) the schools were middle schools, (2) coaching was in at least its third year of implementation, (3) the coaching concept encompassed a transaction among equals, and (4) the program was not related to staff evaluation. Data was collected at each site through interviews, direct observation and document review. Findings were reported using a cross-case analysis format in which cross case issues and information from the individual cases were dispersed throughout the data presentation in Chapter 4 and the data analysis in Chapter 5. The effects of teaming and common planning time on school climate and the enabling nature of enhanced levels of teacher empowerment were identified as powerful variables which contributed to the successful implementation of coaching programs at each site. Factors such as common planning time, supportive leadership, teacher accountability and empowerment in the areas of curriculum, scheduling, grouping, staff development, and staffing are analyzed. Ultimately the form of coaching in accepted use became much less formalized following the implementation period. As coaching becomes an accepted part of the fabric of the school, its practice becomes much more informal and focuses on the improvement of current instructional techniques. Time and the reluctance of teachers to assume quasi-administrative roles were found to be significant factors in this area. (Abstract shortened with permission of author.

Chet Baker\u27s Role in the Piano-Less Quartet of Gerry Mulligan.

The purpose of this study was to discover common traits and characteristics about Chet Baker\u27s early solo style. The primary sources for this investigation were the initial recordings of the Original Gerry Mulligan Quartet. Since this music was improvised, rather than notated, it was necessary to transcribe the pieces in order to create a musical score. The transcription process included the transfer of the scores to a computerized musical notation program. The resulting scores were then analyzed in order to determine the characteristics of Baker\u27s early playing and solo style, as well as formal structures of the compositions. Chapter one served as an introduction to Chet Baker and includes biographical information. The second chapter focuses on the eleven-month partnership of Gerry Mulligan and Chet Baker. A formal analysis of each piece is contained in chapter three and chapter four emphasizes various characteristics of Chet Baker\u27s early trumpet style. The appendixes contain eight analyzed transcriptions of the Gerry Mulligan Quartet\u27s first recordings