The Effect Of Brand Experience Provider On Brand Experience: Focus On Korean Cosmetic Brand Shop

This present research distinguishes brand experience providers of cosmetic companies that include three elements: Brand identity elements of cosmetic brand shops (feminine and environmental-friendly brand identity); Marketing mix elements (level of iconic product, level of steady-seller product, reasonable pricing, convenience of location, quality of additional service); Cosmetic brand store elements (effective product assortment, atmosphere of a store, availability of testers, proficiency of consultants). This paper aims to explore these elements and the effect of brand experience provider on all brand experience dimensions; sensory, affective, intellectual, and behavioral experience. After the review of extant studies, we propose 11 hypotheses. Based on the collected 295 consumers of experienced cosmetic brand shop, the proposed model is testified with the SPSS 15.0 and AMOS 7.0 is supported. According to the result of empirical analysis, it turns out that, in terms of characteristics of brand experiential provider, 'feminine brand identity', 'iconic product', 'steady seller product', 'convenient location', 'additional service quality', 'assortment', 'atmosphere', 'self-tester', and 'consultant' affected the customers' holistic brand experience of cosmetic brand shop. However, 'environmental-friendly brand identity', 'reasonable price' results to have no influence on the holistic brand experience of brand of cosmetic brand shop. The study produced a theoretical implication on brand experience that it empirically approached to factors of brand experiential provider on holistic brand experience of store. The earlier studies were at best conceptual analysis or they mainly dealt with in-store factor, whereas this paper divides factors that affect the customer's overall experience into 'brand identity', 'marketing mix strategy', and 'physical environment of in-store'

Trustworthiness-Driven Graph Convolutional Networks for Signed Network Embedding

The problem of representing nodes in a signed network as low-dimensional vectors, known as signed network embedding (SNE), has garnered considerable attention in recent years. While several SNE methods based on graph convolutional networks (GCN) have been proposed for this problem, we point out that they significantly rely on the assumption that the decades-old balance theory always holds in the real-world. To address this limitation, we propose a novel GCN-based SNE approach, named as TrustSGCN, which corrects for incorrect embedding propagation in GCN by utilizing the trustworthiness on edge signs for high-order relationships inferred by the balance theory. The proposed approach consists of three modules: (M1) generation of each node's extended ego-network; (M2) measurement of trustworthiness on edge signs; and (M3) trustworthiness-aware propagation of embeddings. Furthermore, TrustSGCN learns the node embeddings by leveraging two well-known societal theories, i.e., balance and status. The experiments on four real-world signed network datasets demonstrate that TrustSGCN consistently outperforms five state-of-the-art GCN-based SNE methods. The code is available at https://github.com/kmj0792/TrustSGCN.Comment: 12 pages, 8 figures, 9 table

Clinical Characteristics and Genotypes of Rotaviruses in a Neonatal Intensive Care Unit

BackgroundThere are few reports on the symptoms of rotavirus infections in neonates. This study aims to describe clinical signs of rotavirus infections among neonates, with a particular focus on preterm infants, and to show the distribution of genotypes in a neonatal intensive care unit (NICU).MethodsA prospective observational study was conducted at a regional NICU for 1 year. Stool specimens from every infant in the NICU were collected on admission, at weekly intervals, and from infants showing symptoms. Rotavirus antigens were detected by enzyme-linked immunosorbent assay (ELISA), and genotypes were confirmed by Reverse transcription-Polymerase chain reaction (RT-PCR). The infants were divided into three groups: symptomatic preterm infants with and without rotavirus-positive stools [Preterm(rota+) and Preterm(rota–), respectively] and symptomatic full- or near-term infants with rotavirus-positive stools [FT/NT(rota+)]. Demographic and outcome data were compared among these groups.ResultsA total of 702 infants were evaluated for rotaviruses and 131 infants were included in this study. The prevalence of rotavirus infections was 25.2%. Preterm(rota+) differed from Preterm(rota–) and FT/NT(rota+) with respect to frequent feeding difficulty (p = 0.047 and 0.034, respectively) and higher percentage of neutropenia (p = 0.008 and 0.011, respectively). G4P[6] was the exclusive strain in both the Preterm(rota+) (97.7%) and FT/NT(rota+) (90.2%), and it was the same for nosocomial, institutional infections, and infections acquired at home.ConclusionSystemic illness signs such as feeding difficulty and neutropenia are specific for preterm infants with rotavirus infections. G4P[6] was exclusive, regardless of preterm birth or locations of infections. This study might be helpful in developing policies for management and prevention of rotavirus infections in NICUs

Distribution and Kinematics of H I through Raman He II Spectroscopy of NGC 6302

The young planetary nebula NGC 6302 is known to exhibit Raman-scattered He II features at 6545 and 4851 Angstrom. These features are formed through inelastic scattering of He II$\lambda\lambda$ 1025 and 972 with hydrogen atoms in the ground state, for which the cross sections are $1.2 \times 10^{-21}$ and $1.4\times 10^{-22} {\rm\ cm^2}$, respectively. We investigate the spectrum of NGC 6302 archived in the ESO Science Portal. Our Gaussian line fitting analysis shows that the Raman-scattered He II features are broader and more redshifted than the hypothetical model Raman features that would be formed in a cold static H I medium. We adopt a simple scattering geometry consisting of a compact He II emission region surrounded by a H I medium to perform Monte Carlo simulations using the radiative transfer code ${\it STaRS}$. Our simulations show that the H I region is characterized by the H I column density $N_{\rm HI}=3\times 10^{21}{\rm\ cm^{-2}}$ with the random speed component $v_{\rm ran}=10{\rm\ km\ s^{-1}}$ expanding with a speed $v_{\rm exp}= 13{\rm\ km\ s^{-1}}$from the He II emission region. Based on our best fit parameters, we estimate the H I mass of the neutral medium$M_{\rm HI} \simeq 1.0\times 10^{-2}\ {\rm M_\odot}$, pointing out the usefulness of Raman He II spectroscopy as a tool to trace H I components.Comment: 12 pages, 8 figures, accepted for publication in Ap

Troubleshooting Arterial-Phase MR Images of Gadoxetate Disodium-Enhanced Liver.

Gadoxetate disodium is a widely used magnetic resonance (MR) contrast agent for liver MR imaging, and it provides both dynamic and hepatobiliary phase images. However, acquiring optimal arterial phase images at liver MR using gadoxetate disodium is more challenging than using conventional extracellular MR contrast agent because of the small volume administered, the gadolinium content of the agent, and the common occurrence of transient severe motion. In this article, we identify the challenges in obtaining high-quality arterial-phase images of gadoxetate disodium-enhanced liver MR imaging and present strategies for optimizing arterial-phase imaging based on the thorough review of recent research in this field

Ultrasound of the Urinary Bladder, Revisited

Urine-filled bladder can be evaluated easily with ultrasound, and bladder tumors are usually well shown at ultrasound. Although ultrasound is not a primary imaging modality for staging of bladder tumors, it can provide general information regarding depth of tumor invasion into the proper muscle or perivesical adipose tissue. Ultrasound is also useful in showing nonneoplastic lesions of the bladder, such as stone, cystitis, diverticulum and ureterocele. Color Doppler ultrasound can show vascularity of the tumor. It also shows urine flow from the ureteral orifice or through the diverticular neck. As compared with transabdominal ultrasound, transrectal ultrasound shows bladder lesions more markedly in the dorsal wall or neck of the bladder

Immunization decision-making in the Republic of Korea: The structure and functioning of the Korea Advisory Committee on Immunization Practices

AbstractThe Korea Advisory Committee on Immunization Practices (KACIP), established by law in the early 1990s, makes recommendations on a range of issues related to the National Immunization Program. The Committee consists of 15 members and always includes the two government officials who belong to the Korea Centers for Disease Control and Prevention and the Korea Food and Drug Administration. Other members usually come from affiliated organizations and serve for 2-year terms. The KACIP depends on special-topics sub-committees or temporary advisory committees to gather and analyze data and to make recommendations which are normally reached by consensus and implemented by public sector health providers and private providers