Deep Interest Evolution Network for Click-Through Rate Prediction

Click-through rate~(CTR) prediction, whose goal is to estimate the probability of the user clicks, has become one of the core tasks in advertising systems. For CTR prediction model, it is necessary to capture the latent user interest behind the user behavior data. Besides, considering the changing of the external environment and the internal cognition, user interest evolves over time dynamically. There are several CTR prediction methods for interest modeling, while most of them regard the representation of behavior as the interest directly, and lack specially modeling for latent interest behind the concrete behavior. Moreover, few work consider the changing trend of interest. In this paper, we propose a novel model, named Deep Interest Evolution Network~(DIEN), for CTR prediction. Specifically, we design interest extractor layer to capture temporal interests from history behavior sequence. At this layer, we introduce an auxiliary loss to supervise interest extracting at each step. As user interests are diverse, especially in the e-commerce system, we propose interest evolving layer to capture interest evolving process that is relative to the target item. At interest evolving layer, attention mechanism is embedded into the sequential structure novelly, and the effects of relative interests are strengthened during interest evolution. In the experiments on both public and industrial datasets, DIEN significantly outperforms the state-of-the-art solutions. Notably, DIEN has been deployed in the display advertisement system of Taobao, and obtained 20.7\% improvement on CTR.Comment: 9 pages. Accepted by AAAI 201

Seek for Incantations: Towards Accurate Text-to-Image Diffusion Synthesis through Prompt Engineering

The text-to-image synthesis by diffusion models has recently shown remarkable performance in generating high-quality images. Although performs well for simple texts, the models may get confused when faced with complex texts that contain multiple objects or spatial relationships. To get the desired images, a feasible way is to manually adjust the textual descriptions, i.e., narrating the texts or adding some words, which is labor-consuming. In this paper, we propose a framework to learn the proper textual descriptions for diffusion models through prompt learning. By utilizing the quality guidance and the semantic guidance derived from the pre-trained diffusion model, our method can effectively learn the prompts to improve the matches between the input text and the generated images. Extensive experiments and analyses have validated the effectiveness of the proposed method

Dual Information Enhanced Multi-view Attributed Graph Clustering

Multi-view attributed graph clustering is an important approach to partition multi-view data based on the attribute feature and adjacent matrices from different views. Some attempts have been made in utilizing Graph Neural Network (GNN), which have achieved promising clustering performance. Despite this, few of them pay attention to the inherent specific information embedded in multiple views. Meanwhile, they are incapable of recovering the latent high-level representation from the low-level ones, greatly limiting the downstream clustering performance. To fill these gaps, a novel Dual Information enhanced multi-view Attributed Graph Clustering (DIAGC) method is proposed in this paper. Specifically, the proposed method introduces the Specific Information Reconstruction (SIR) module to disentangle the explorations of the consensus and specific information from multiple views, which enables GCN to capture the more essential low-level representations. Besides, the Mutual Information Maximization (MIM) module maximizes the agreement between the latent high-level representation and low-level ones, and enables the high-level representation to satisfy the desired clustering structure with the help of the Self-supervised Clustering (SC) module. Extensive experiments on several real-world benchmarks demonstrate the effectiveness of the proposed DIAGC method compared with the state-of-the-art baselines.Comment: 11 pages, 4 figure