A PRAGMATIC ANALYSIS OF FACE THREATENING DISAGREEMENT ACTS IN PONSLODT’S THE SPECTACULAR NOW

This research aims at describing how the face threatening disagreement acts are realized by the characters in Ponslodt’s The Spectacular Now, and at identifying the type of responses shown to the face threatening disagreement acts in the movie. This study applies descriptive qualitative method to analyse the data. Furthermore, the form of the data are utterances spoken by the characters of The Spectacular Now. The context of this research are dialogues of the movie, and the main source of the data is the movie itself. The primary instrument of this research is the researcher herself while the secondary instrument is the data sheet used to help the researcher collect and analyse the data. Trustworthiness of this study is gained through triangulation by the supervisor, other researchers, and by theories. The result of the research are as follows. First, the characters in the movie realize their face threatening disagreement acts in three ways: 1) using a short direct opposite orientation, 2) employing a sarcastic remark, and 3) asking a short rude question. A short direct opposite orientation comes out as the most dominant one. This is because it is more direct and simple, and it has denotative meaning which reveals the opinion of the speaker immediately. Second, there are three types of responses employed by the characters: 1) accepting the face threatening disagreement act, 2) countering the face threatening disagreement act: a) offensive strategy, and b) defensive strategy, and 3) choosing not to respond. Countering the face threatening disagreement acts is revealed as the most dominant type of response employed. This is influenced mainly by the type of disagreement they encounter. Encountering a face threatening disagreement act, the characters in the movie choose to respond with another face threatening act

Marketing Strategy to Increase Occupancy Rate at The Jayakarta Lombok Beach Resort & Spa, West Nusa Tenggara

Purpose: This research aimed to determine the strengths, weaknesses, opportunities, and threats of marketing strategies in increasing occupancy rate at the Jayakarta Lombok Beach Resort & Spa, West Nusa Tenggara, Indonesia. Research methods: The analysis techniques used were quantitative Descriptive Analysis, Qualitative Descriptive Analysis, Internal Factor Analysis Summary (IFAS) Matrix, External Factor Analysis Summary (EFAS) Matrix, Internal - External (IE) Matrix, SWOT Analysis, and Quantitative Strategic Planning Analysis (QSPM) Matrix. Findings: Based on the results of IFAS matrix analysis, the main strength wasobtaining benefits from room usagein line with the reality from which room sales couldincrease hotel revenue. Based on the results of EFAS matrix analysis, the main opportunity was the government's policy related to the COVID19 pandemic with use the hotel as a place of isolation. Implication: The results of IE Matrix analysis put the company in the position of Growth Strategic (Cell II)

Climbers’ Behavior in Reducing Environmental Damage at Mount Batur

Purpose: This study aims to determine behavior of climbers and to find out the efforts made by the tracking manager to minimize environmental damage caused by climbing or tracking activities as well as maintaining personal safety for climbers in Mount Batur area, Bangli, Bali. Research methods: This study used a qualitative descriptive method. Apart from being a literature study, this research uses observation, in-depth interviews, and documentation. Result and discussion: The results of the study show that the climbers who often say they are nature lovers have awareness of environmental sustainability starting from being aware of the garbage around and complying with the regulations that have been made by the manager to avoid environmental damage and maintain their own safety so that unwanted events in the climbing process can be avoided. Implications: The results of this study are expected to be used as parameters in decision making for the managers of the Mount Batur area and it is also hoped that climbers can jointly maintain and comply with existing regulations for the preservation of this mountain

Implementation of Digital Marketing in Increasing Room Occupancy Rate at Hilton Bali Resort Hotel

Purpose: This study aims to analyze the application of digital marketing dimensions and the influence of digital marketing on room occupancy rates at the Hilton Bali Re-sort hotel in the Nusa Dua tourism area, Bali, Indonesia. Research methods: The data are obtained from interviews, documentation, litera-ture studies, and distributed questionnaires to 60 respondents. The question-naires data is then processed using the Structural Equation Modeling-Partial Least Square technique (SEM-PLS) by using SmartPLS that presented in the table. Findings: The implementation of each digital marketing dimension by the Hilton Bali Resort management, and the impact of digital marketing in increasing the room occupancy rate at the Hilton Bali Resort. Implication: The hotel management needs to create better quality content and promotional methods through online media so that online media customers know and are interested in products from Hilton Bali Resort

Social Media Marketing to Increase Brand Awareness at Conrad Bali Resort & Spa

Purpose: This study aims to determine the effect of social media marketing on brand awareness among Conrad Bali Resort & Spa Instagram followers and the communities. Research methods: The research-er used a mixed method, namely qualitative and quantitative analysis. Data collection is conducted by an online survey to the Conradbali's Instagram followers & the public, totaling of 43 samples. The method used in the sampling technique was probability sampling with simple random sampling tech-nique and interviews with Senior Digital Marketing Manager & Assistant Digital Marketing Manager at Conrad Bali Resort & Spa. The analysis techniques used in this research are validity test, reliability test, descriptive statistics, assumption test (normality test and linearity test), and simple linear regression with hypothesis testing (t test and coefficient of determination test). Findings: The results of the study show that social media marketing has a positive and significant effect on brand awareness. The beta value in the unstandardized coefficient column is 0.456 and the t test it is known that the calculated t value is 30.692 greater than t table with a value of 1.682 so that H0 is rejected. The R square value is 0.189, meaning that 18.9% of brand awareness that occurs can be explained by variables social media marketing. Implication: Many companies have used the social media marketing including Conrad Bali Resort & Spa

AN ANALYSIS OF METONYMY AND METAPHOR IN SELECTED NEWS ARTICLES RELATED TO SPORTS IN THE JAKARTA POST

Since newspapers is a one way communication where they provide information and people receive it, the readers have to be able to understand the whole messages without the chance to clarify and to ask the other parties. This paper aims at revealing the type of metonymy and metaphor used in five selected news articles related to sports in The Jakarta Post, and describing why metonymy and metaphor are used in the news articles. Furthermore, this research is a qualitative research which aims at describing and discussing about the use of metaphor and metonymy in the news articles related to sports. The result revealed that there are only two types of metonymy found in the news articles namely represented entity for representative and whole for part where the most dominant type is represented entity for representative. Furthermore, all types of metaphor can be found in the data, but the most dominant type is structural metaphor. These articles tend to use represented entity for representative since it discusses about athletes and teams which play as the representative of their country. Meanwhile, the dominant use of structural metaphor because the writer tend to describe the athletes and teams as another concrete object