Understanding the Intention to Use Netflix: An Extended Technology Acceptance Model Approach

Developments in information and communication technologies disrupt the traditional media ecosystem. New media has led to the emergence of many digital platforms such as Netflix. Netflix has become very popular nowadays all over the world. Hence, this paper aims to reveal the determinants of intention to use Netflix based on the technology acceptance model. For this purpose, a survey of 251 respondents in Istanbul was conducted. The findings indicate that (i) self-efficacy and knowledge is positively related to perceived ease of use, (ii) knowledge and perceived ease of use is positively associated with perceived usefulness, (iii) perceived usefulness predicts attitude, (iv) attitude predicts intention to use, and (v) technology anxiety attenuates the positive effect of perceived usefulness on attitude. Keywords: Technology acceptance model, Digital platforms, Netflix JEL Classifications: C42, M31 DOI: https://doi.org/10.32479/irmm.877

A multi-attribute comparison of Turkish quality consultants by fuzzy AHP

Quality consultants are used in ISO 9000 implementation projects especially by many small and medium-sized enterprises. Clients do not always appreciate differences between quality consultants. This paper aims to provide an analytical tool to select the best quality consultant providing the most customer satisfaction. The clients of three Turkish quality consultancy firms were interviewed and the most important criteria taken into account by the clients while they were selecting their consultancy firms were determined by a designed questionnaire. The fuzzy analytic hierarchy process was applied to compare these consultancy firms. The means of the triangular fuzzy numbers produced by the customers and experts for each comparison were successfully used in the pair wise comparison matrices

A MULTI-ATTRIBUTE COMPARISON OF TURKISH QUALITY CONSULTANTS BY FUZZY AHP

Quality consultants are used in ISO 9000 implementation projects especially by many small and medium-sized enterprises. Clients do not always appreciate differences between quality consultants. This paper aims to provide an analytical tool to select the best quality consultant providing the most customer satisfaction. The clients of three Turkish quality consultancy firms were interviewed and the most important criteria taken into account by the clients while they were selecting their consultancy firms were determined by a designed questionnaire. The fuzzy analytic hierarchy process was applied to compare these consultancy firms. The means of the triangular fuzzy numbers produced by the customers and experts for each comparison were successfully used in the pair wise comparison matrices.Analytic hierarchy process (AHP), fuzzy AHP, fuzzy numbers, quality consultants