A Systematic Bibliographic Review of Personal Branding

Scheidt, S., Gelhard, C., & Henseler, J. (2020). Old Practice, but Young Research Field: A Systematic Bibliographic Review of Personal Branding. Frontiers in Psychology, 11, 1-18. [1809]. https://doi.org/10.3389/fpsyg.2020.01809Before engaging with the already intensive and still increasing personal branding activities in many fields of practice, a scholarly approach would call for a more specific definition of the concept of personal branding processes and the resulting human brands. A multi-step analysis of the growing body of literature on personal branding is employed, integrating a framework that covers six key research streams of personal branding, (1) terminology and definition, (2) underlying theories, (3) classes and categories, (4) benefits, (5) antecedents, and (6) key ingredients and applications, complemented by challenges the domain of personal branding has to cope with. The analysis shows that personal branding is an interdisciplinary concern, which is still in its infancy and in which universally valid personal branding frameworks or even theories cannot be identified yet. Personal branding appears as a source for new academic impulses, as it may sensitize scholars to opportunities for intensifying collaboration with practitioners and with other academic domains to enrich and disseminate knowledge in their fields.publishersversionpublishe

Leveraging global sources of knowledge for business model innovation

This article explores the concept of leveraging global knowledge for business model innovation, whereby knowledge is transferred across space and firm boundaries for the reconfiguration of an incumbent firm’s business model. Considering the implications of an ever-increasing fragmentation of global value chains and the associated dispersion of global knowledge sources, we propose that supply chain partners at foreign locations can provide valuable knowledge that incumbents can leverage to change their business model. Integrating insights from global supply chain, business model, and organizational learning literatures, we theorize and empirically test how different organizational capabilities enable firms to acquire knowledge from foreign partners, integrate external with internal knowledge, transform knowledge through experimentation, and finally apply global knowledge in the form of business model innovation. We conclude with suggestions for future research

Sustainability priorities across the strategic and operational level in packaging development: A set-theoretic approach to actor involvement

Sustainability has become well-established in many companies’ strategic postures. However, executing sustainability-related goals often lags at the operational level. This study analyzes how decision-making processes in packaging development at different hierarchical levels are characterized in achieving a sustainability consensus. For data analysis, we use a fuzzy-set qualitative comparative analysis (fsQCA) – a set-theoretic method – with empirical data derived from packaging expert surveys. Involvement and decision making by internal actors, involvement of external actors, and strategic and operational sustainability target setting act as attributes causing the outcome of interest: the levels of sustainability implementation on both the strategic and the operational level of packaging development. Most of the configurations that lead to high levels of sustainability integration differ between the strategic and the operational level. The insights on the sustainability-related configurations of internal and external actors provide guidance for managing projects across the strategic and operational levels in improving sustainable packaging development

Linking Strategic Flexibility and Operational Efficiency : The Mediating Role of Ambidextrous Operational Capabilities

We elucidate the important, though complex, relationship between strategic flexibility and operational efficiency. We incorporate insights from the dynamic resource-based view, ambidexterity literature and managerial practice to explain how two ambidextrous operational capabilities, i.e., mass customization capability and innovative ambidexterity, fully mediate the relationship between strategic flexibility and operational efficiency. Using top-level executive data in India and the United States of America, our structural equation models show that ambidextrous operational capabilities link strategic flexibility and operational efficiency. While informing the debate on developing sustainable competitive advantage, we derive important theoretical and managerial implications for both operations management and strategic management

Assessing statistical differences between parameters estimates in Partial Least Squares path modeling

Structural equation modeling using partial least squares (PLS-SEM) has become a main-stream modeling approach in various disciplines. Nevertheless, prior literature still lacks a practical guidance on how to properly test for differences between parameter estimates. Whereas existing techniques such as parametric and non-parametric approaches in PLS multi-group analysis solely allow to assess differences between parameters that are estimated for different subpopulations, the study at hand introduces a technique that allows to also assess whether two parameter estimates that are derived from the same sample are statistically different. To illustrate this advancement to PLS-SEM, we particularly refer to a reduced version of the well-established technology acceptance model

Improving the Material and Financial Circularity of the Plastic Packaging Value Chain in The Netherlands: Challenges, Opportunities, and Implications

Çevikarslan, S., Gelhard, C., & Henseler, J. (2022). Improving the Material and Financial Circularity of the Plastic Packaging Value Chain in The Netherlands: Challenges, Opportunities, and Implications. Sustainability, 14(12), 1-23. [7404]. https://doi.org/10.3390/su14127404This article outlines a bespoke process for uncovering crucial economic and social considerations in the quest to convert the Dutch plastic packaging system from a linear to a circular economy. Using a serious game tool as part of a qualitative research method, we developed, prioritized, and elaborated on various conceivable and effective policies that would create a circular plastic packaging value chain in The Netherlands. A key aim of this study was to fill a gap in the predominantly technical-focused research in this area by offering a holistic overview of how a circular economy impacts key industry stakeholders and their business models, as well as highlight system-level consequences of these policies, were they to be adopted. We used simulation and statistical analyses to explore the effects of these policies on the material and financial circularity of the Dutch plastic packaging value chain. The results reflect that one of the policies—establishing a center of excellence —would benefit the Dutch plastic packaging system the most.publishersversionpublishe