Deconstructing Social Media: An Analysis of Twitter and Facebook Use in the Publishing Industry

The article analyses the social media activity around two genre fiction titles published in the UK. The research is focused on the platforms Twitter and Facebook as they are the sites currently most used as marketing tools by the publishing industry. Over 10,000 social media posts were collected and categorised to create a timeline of social media activity for two case studies. The findings were then compared to sales data from Nielsen BookScan to give an understanding to the value of social media marketing in the publishing industry. The findings show that social media is most effective as a marketing platform when there is already an established community, allowing publishers to converse with readers. While social media is less effective at marketing new books written by debut authors with no existing readership, it is none the less an important tool in the marketing plan as it provides a platform to engage with readers around significant events

Unsupervised classification of changes in multispectral satellite imagery

The statistical techniques of multivariate alteration detection, maximum autocorrelation factor transformation, expectation maximization, fuzzy maximum likelihood estimation and probabilistic label relaxation are combined in a unified scheme to classify changes in multispectral satellite data. An example involving bitemporal LANDSAT TM imagery is given

Smoking and Cessation Behaviors Among College Students

Smoking is a major factor in increased rates for cardiovascular and respiratory diseases. Despite numerous studies related to smoking behaviors and patterns in adolescents and adults, few studies examine both smoking behaviors and cessation patterns in college-aged students. The purpose of this study was to describe smoking and cessation patterns in undergraduate students at the University of North Carolina at Wilmington. Students (N= 159; M =20.9 years; 73% female; 91.2% white; 68% single) completed a 41-question online health-related survey; 17 items pertained to smoking. Based on data analyses, 17% smoked cigarettes and 77.4% had tried to quit smoking between one time to greater than six times in the past. Students wanted to quit smoking for health and financial reasons and thought that changing habits, self-motivation, and exercise were the most effective ways to quit smoking. Results indicated a need to include physical, psychosocial and medicinal components in smoking cessation programs

Field Study of Potential Relocation Sites for the Adams County Farmers’ Market

Farmers markets are an essential part of a community\u27s culture and provide a vital service to all of its members. Currently, the Adam’s County Farmers Market is at a crossroads, as the lease it has on its current location is up and they must consider where they will go next. The purpose of this study is to assist the market in finding the best location in Gettysburg by analyzing the potential sites and providing a numerical score to compare each site. Four potential locations were used in this study: Constitution Lot, Lutheran Seminary, Recreation Park and the Existing site location. Of these locations it was hypothesized that Recreation Park would be the best spot due to its many open fields and provided amenities. The study was conducted by identifying 12 criteria to consider for each site and weighting them against each other using an Analytical Hierarchy Process (AHP). Each site was given a score for each category and each weight was applied to the corresponding category. These scores were added up and each site received a score out of four measuring the quality of the site. The highest scoring site was Constitution Lot followed by the Existing Site, Recreation Park, and Lutheran Seminary. The Constitution Lot site benefited greatly from its vendor and parking space size while the Existing site location came in at a close second due to its many amenities. This study was conducted with the hope of improving the quality of the farmer’s market and increasing its vendor capabilities so that it can better serve the community

Notes on Recent Cases

Notes on recent cases by Henry Hasley, J. P. Berscheid, J. J. Canty, J. Angelino, F. Earl Lamboley, D. M. Donahue, Marc Wonderlin, and A. J. DeDario

Characteristics of Occupation-based Education within Entry-level Occupational Therapy Programs: Professional Leaders\u27 Perspectives

Occupational therapy is a profession concerned with promoting health and well-being through occupation, and accordingly occupation should permeate all aspects of the profession. Entry-level education is the primary means by which new members of the profession become educated about occupation and its place in occupational therapy practice. Therefore, it is essential that education reflects the core concept of the profession. To date there have been individual opinions about occupation-based education but no studies have documented the characteristics that demonstrate this approach from the perspective of professional leaders. A qualitative descriptive study was conducted to explore professional leaders’ views on, and strategies for, occupation-based entry-level education. Participants were selected through a combination of purposive and network sampling to ensure variation and depth. Six in-depth, semi-structured interviews of approximately 60 minutes duration each, were conducted with leaders from Australia, Canada, and the United States of America via telephone or internet conferencing. These interviews were transcribed verbatim and analysed thematically. Three themes emerged: embodied knowledge and understanding of occupation and its link to health and well-being; deliberate educators who value occupation; and rhetoric versus reality of professional practice. This research demonstrates the critical role individual academics play in the development of students’ understanding of, and passion for, occupation and how it is enacted in practice. Educators must continue to develop their knowledge and skills of occupation as well as effective ways to teach this core concept

Notes on Recent Cases

Notes on recent cases by D. M. Donahue, A. J. DeDario, J. S. Angelino, J. J. Canty, F. Earl Lamboley, Marc Wonderlin, and Albion M. Griffin