Comparative Advertising in the Global Marketplace: The Effects of Cultural Orientation on Communication

This research examined the efficacy of one type of communication strategy, comparative advertising, in communicating product superiority to consumers across different cultures. In individualist cultures such as the United States, comparative advertising that highlights the superiority of the target brand is seen as more effective. However, in collectivist cultures such as Thailand, comparative advertising that highlights the similarity between brands is more likely to be effective. In addition, comparative advertising was more believable for unfamiliar brands in individualist cultures whereas comparison for familiar brands was more believable in collectivist cultures.http://deepblue.lib.umich.edu/bitstream/2027.42/39712/3/wp328.pd

Comparative Advertising in the Global Marketplace: The Effects of Cultural Orientation on Communication

This research examined the efficacy of one type of communication strategy, comparative advertising, in communicating product superiority to consumers across different cultures. In individualist cultures such as the United States, comparative advertising that highlights the superiority of the target brand is seen as more effective. However, in collectivist cultures such as Thailand, comparative advertising that highlights the similarity between brands is more likely to be effective. In addition, comparative advertising was more believable for unfamiliar brands in individualist cultures whereas comparison for familiar brands was more believable in collectivist cultures.

A Visual Meta-Language for Generic Modeling

This research examines the usefulness of a visual meta-language (VLGM Visual Language for Generic Modeling) developed for the specification of components and relations in a modeling domain. The language is designed to allow software tools to interpret specifications and automatically provide modeling environments. VLGM makes use of the object-orientated software engineering methodology. It defines four types of special classes and three types of relations between them. Data types and primitive types are allocated with several attributes to provide restrictions and enable consistency checks over models. As part of this research a software tool was designed. The tool provides a workspace for creating VLGM specifications. It interprets VLGM designs and provides a generic modeling environment. An XML document format is used as a persistence mechanism to promote reusability and sharing. Four case studies from different modeling domains are used to explore the applicability of the idea

Muros de dentro que olham

Inclui versão em português pg. 18-27This new issue of Leonorana focuses on the phenomenon of surveillance, drawing upon the concept of “disciplinary power”, as decentralized power beyond space and time, through the exploration of “fracture” and “fugue” [escape] as forms of counterpower over more or less subtle surveillance mechanisms and to contradict the idea of surveillance “normalization”. In light of this theme, the chapter looks at the mechanisms of surveillance in the context of carceral environments not only "inside" but also "outside" prisons, first problematising the notions of (in)visibility, representation of "crime" and penal spectatorship, and then exploring specific artistic endeavours which addressed the issue of state monitoring and mass criminalisation through performativity and aesthetics

FACTORS AFFECTING BALL VELOCITY IN WELL-TRAINED FEMALE HANDBALL PLAYERS

In this study, we aimed to analyze whether a relationship between anthropometric and physical performance characteristics and ball velocity in different throwing techniques of well-trained female handball players exists. Twelve well-trained female handball players (age, 22.47±4.57 years; body mass, 66.70±11.05 kg; height, 167.33±7.41 cm; handball experience, 9.91±3.47 years) from a local team that participated in Turkey’s First Women’s Handball League were recruited in this study. Anthropometric measurements, body indexes, physical performance, and ball velocity were evaluated in all subjects. A positive relationship was found between ball velocity in 9-m throw after three steps a jump and arm span, bi-iliac breadth, and bi-acromial breadth (r2=0.49; p=0.03, r2=0.50; p=0.03 and r2=0.57; p=0.02, respectively) as well as between ball velocity in 9-m throw after three steps and a jump and Monourier index (r2=0.52; p<0.04). Ball velocity in 9-m throw after three steps and a jump was negatively related to Cormic index (r2=-0.52; p<0.04). Multiple linear regression analysis showed that all performance parameters affect neither the 7-m throw (R=0.85, R2=0.73; F(4-7)=1.61; p>0.33) nor the 9-m throw three steps after and a jump (R=0.88, R2=0.77; F(4-7)=1.96; p>0.26). However, a moderate positive relationship between 9-m throw after three steps and a jump and grip strength (r=0.54; p=0.03) and vertical jump height (r=0.53; p=0.03) was noted. Neither 7-m standing throw nor 9-m throw after three steps and a jump correlated with other variables. Arm span, bi-iliac breadth, bi-acromial breadth, Monourier index score, Cormic index score, vertical jump height, and grip strength may have a positive or negative effect on 9-m throw after three steps and a jump in well-trained female handball players. The results of this study may be useful in the identification of handball skills.  Article visualizations

POTENTIAL EVALUATION OF SCALING AND SIMILARITY FOR TRACTOR TIRES

The common exercise in investigations and industrial applications for tires and specifically tractor tires is experimenting. However, there are difficulties which will be detailed in the text. Similar issues are encountered in fluid mechanics, but fluid mechanics studies sometimes involve scaled models and uses similarity approaches to overcome some of the difficulties. However only one significant study has been encountered in the literature about tire scaling and no study is encountered about tractor tires. In this report, scaling, similarity and dimensionless analyses are introduced first. Then the work about tire scaling is viewed. Points for scaling tractor tires are proposed. Some concluding remarks and propositions are made for future work

Investigation of Academic Self Efficacy of University Students in the Sports Area

The purpose of this research; was to investigate the academic self-efficacy of the university students studying in the field of sports according to various variables. The sample group of the study consisted of 386 (female, 42.7% male, 57.3%) volunteer university students who were educated in physical education and sports teaching, sports management and coaching education departments by convenience sampling method. In order to collect the necessary information, a personal information form was used to determine the demographic characteristics of the participants and “Academic Self-Efficacy Scale'', which was conducted by Ekici (2012) was used for Turkish validity and reliability study. Kolmogorov-Smirnov test was applied to determine whether the data showed normal distribution. In the analysis of the data, independent sample t test was applied according to gender variable. One-Way ANOVA test was used in the analysis of the place where the participants' grew up, age, university, department, class variables and LSD test was used to determine the significant difference. Pearson Correlation test was used to determine the relationship between academic self-efficacy sub-dimensions and a significant relationship was found. As a result of the study, while there were no differences in terms of gender, age, university and department variables in academic self-efficacy subscales, a significant difference was found in the place where their families lived and class variables. When the results of the study were evaluated; it can be said that demographic variables are not an important factor in academic self-efficacy of the students

EFFECT OF RED MUD AS A NANOFLUID ON COOLING PERFORMANCE

Fluids such as water, oil, glycerin and ethylene glycol are conventional heat transfer fluids that are used in heat exchangers. Improving heat transfer and effectiveness of heat exchangers by means of fluids is one of the principle topics. A type of improvement works is adding solid materials that have high thermal capacity and conductivity into the fluid. Al2O3, CuO, TiO2, SiC, TiC, Ag, Au2, Cu2 and Fe are the most common materials as solid particles that are used for enhancing heat transfer of fluids. Early on, macro scaled additives were tried; however desired outcomes couldn’t be obtained due to fouling, blockage and sedimentation. Recently, studies on ability to be enhanced and improved in terms of heat transfer and hence heat exchangers with high effectiveness by the addition of nano-particles to fluid have become intensive. It is known that precious elements such as Al2O3, SiO2, Fe2O3, TiO2, Na2O, CaO, P2O5 are contained in the body of red mud that is a disposal material coming from the process of producing aluminum from bauxite. Thermal capacity and thermal conductivity of these matters are very high. Effects of nano scale red mud added into heat transfer fluid on the cooling performance are investigated in this work

Hope in Patients with Cancer

Cancer, which is one of the major health problems leading to despair, uncertainty, pain and suffering, is perceived as a serious and chronic disease. Cancer negatively affects individuals' quality of life due to the physical, psychological, and socio-economic problems. Today, despite inspiring advances in diagnosis and treatment of cancer and increase in survival rates of patients, appearance of physical and psycho-social disorders during cancer course disrupts the adaptation mechanisms of patients and undermines expectations for the future. Most of the time in clinical practice, clinicians focus on physical assessments and treatment planning of cancer patients primarily, ignoring social, psychological, economic and cultural factors related with the disease. This approach definitely influences patients' hope levels and their effective dealing with the disease. The aim of this article is to guide medical staff and increase awareness about the concept of hope in patients with cancer. [Psikiyatride Guncel Yaklasimlar - Current Approaches in Psychiatry 2014; 6(2.000): 154-164