The construction of marketing measures: the case of viewability

This study seeks to develop a critical understanding of marketing measures. Marketing measures inform a variety of marketing practices and have been subject to ethical, discursive and epistemological critique. Informed by a range of theoretical work, this study sheds light on the construction of a key marketing measure in digital advertising: viewability. It shows how a range of competing interests can be mobilized and aligned; how an object of interest can be stabilized; and how standards for measurement can be reconciled. Across this account, we can see how issues of accuracy, ideology and ethics are bracketed off as participants agree on which things matter and which things count

Increasing Physical and Social Activity through Virtual Coaching in an Ambient Environment

This paper describes the development and the validation of an ambient system (AAL-VU) that empowers its users in self-management of daily activities and social connectedness. The system combines state-of-the-art psychological knowledge on elderly user requirements for sustained behavior change with modern ICT technology in suggesting an adaptive ambient solution for the prevention and management of chronic diseases, inactivity and loneliness , thus resulting in a higher quality of life. Specifically, the AAL-VU system stimulates beneficial levels of activity in elderly as well as social connected-ness. The focus on physical and social activity was chosen as this is recognized as a crucial element for the prevention, cure, and management of many chronic illnesses. Increasing Physical and Social Activity through Virtual Coaching in an Ambient Environment. Available from: https://www.researchgate.net/publication/281289812_Increasing_Physical_and_Social_Activity_through_Virtual_Coaching_in_an_Ambient_Environment [accessed Apr 25, 2017]